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Digital
Transformation
Festival

16 March - 30 April 2020

Coming Up

31 Mar 09:00 GMT / 05:00 EST

How is Pizza Hut leveraging tech to enhance customer experience?

FEATURING

Sonoo Singh

Associate Editor at The Drum

Beverley D'Cruz

Chief Marketing Officer at Pizza Hut, UK & Europe

Behind the beat of The Drum: the story of our drumline, Harlem’s Marching Cobras

You know that band of percussionists you always see making noise at The Drum Awards? The ones we’ve taken to Austin and New York, and soon will be marching dow...

Featured

Video

David Ogilvy's first interview since he died? Possibly not but this film shows how IBM Watson...

Video

The CMO Swap: the marketing chiefs of Britvic & Tribe trade places to gain new experiences

Video

Urban conservation: meet the creatives turning Soho’s crumbling street signs into typefaces

All Shows

Series

The Drum Documentaries

Series

Everything You Need To Know - About Programmatic

Series

Anatomy of an Ad

Series

On The Scene

Series

Creative Pursuits

Series

Everything You Need To Know - About Location Based Advertising

Series

What Does It Take To Be A Great Creative?

Series

Talking Heads

Series

You Couldn't Make This Crap Up

Series

Why I Left Advertising

Series

Ad Breakers

Series

Everything You Need To Know - About Data and Customer Experience

Series

Cliche Killers

Series

Do It Day

Series

The Social Buzz Show

Series

Everything You Need To Know - About Content Marketing

Series

Man About Asia

Series

The Day Before Tomorrow

On The Scene

Video

Panasonic wants consumers to adopt a ‘buy less, respect more’ approach to tech

Video

#TrumpBaby takes flight – and proves the brand-building case for crowdfunding

Video

ABB on why its title sponsorship of Formula E is as much about brand reputation as awareness

Video

Behind the scenes of EasyJet's last minute Christmas campaign

Video

New York's window displays reviewed by Deutsch head of design Roger Bova

Video

‘It’s not a political statement’: why Publicis is celebrating immigration through artwork

Video

Inside the San Miguel Experience: why the brand is investing in immersive events

On The Scene

Creative Pursuits

Video

Why TMW Unlimited's Jennifer Cownie reads tarot cards | Creative Pursuits

Video

Why LinkedIn's Jason Miller spends his nights photographing rock stars | Creative Pursuits

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Why Code Computerlove's Louis Georgiou has collected 1,500+ Transformers | Creative Pursuits

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Why DigitasLBi’s Matthew Jacobson practises the art of magic | Creative Pursuits

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Why Now’s Sarah Levitt makes alcoholic candyfloss | Creative Pursuits

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Why McCann’s Dom Butler co-founded a feminist Christmas tree angel brand | Creative Pursuits

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Why Saatchi & Saatchi’s Mia Silverman collects KitKat wrappers | Creative Pursuits

Creative Pursuits

Anatomy of an Ad

Video

Opening up the Royal Opera House: inside the venue’s stroboscopic brand identity

Video

'Cousins, not twins’ – inside the first united campaigns of Virgin Holidays and Atlantic

Video

The BBC's operatic, embroidered World Cup 2018 film: how it was made

Video

How to direct a cow and a Cornish language script, by Kelly's Ice Cream's creative team

Video

Inside Kopparberg's 'Outside is Ours': a kite flying break from its underground Swedish roots

Video

British Red Cross prizes segmentation to create a brand platform rooted in national kindness

Video

Inside BBC One’s Christmas spot: the CGI/stop-motion success for the Beeb’s in-house creatives

Anatomy of an Ad

Video

Rage against the magazine: behind the resurgence of independent mag publishing

Everything You Need To Know - About Location Based Advertising

Video

The future of location data: how will brands adapt to consumer expectations?

Video

Joining the dots around the consumer: The future of mobile location data

Video

Mind the gap: How location data bridges the digital and offline customer experience

Video

How location data can bridge the digital and offline gap

Video

The source is everything: how marketers can distinguish between good and bad location data

Video

Accurate versus precise location data: why marketers need both to create smarter consumer segments...

Video

Marketers need to upgrade how they derive location data: Everything You Need to Know series...

Everything You Need To Know - About Location Based Advertising

Why I Left Advertising

Video

‘It’s just fucking advertising’: Natalie Marsan on giving up the NYC grind for travel, work...

Video

‘It felt like either I’d gone mad, or everyone else had gone mad’: why Paul Pateman had to...

Video

Dave Buonaguidi on his hiatus from the industry: ‘You shouldn’t hate working at your own agency...

Video

Emer Stamp's journey from ECD to children’s author: ‘Advertising gives you a very hard skin’

Video

'We thought we were Mad Men but we were drinking in Tiger Tiger': Chris Maples on life after...

Video

Jonathan Durden on exiting the industry: 'I felt bored being treated like gold'

Video

Kate Robertson on leaving advertising : ‘You never realise how bad materialism in the industry...

Why I Left Advertising

Everything You Need To Know - About Data and Customer Experience

Video

Get closer to the single customer view - by connecting online and offline data

Video

No more data silos: how the ‘Open Garden’ helps marketers connect with real people

Video

The ‘safe haven’ – how brands can benefit from using each other’s data

Video

Identity resolution bridges online and offline customer recognition gap - new episode of Everything...

Video

Marketers are still missing the data connection - so here’s how to solve it

Everything You Need To Know - About Data and Customer Experience

The Drum Documentaries

Video

Behind the beat of The Drum: the story of our drumline, Harlem’s Marching Cobras

Video

Gravity Road hits the streets to crowdsource a thoroughly millennial Christmas | Christmas...

Video

J. Walter Thompson London rebrands Christmas Eve as Zip It Day | Christmas in Ad Land

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Mr President brainstorms the saddest ever festive advert | Christmas in Ad Land

Video

Sport & Scandal: The Evolution of Sports Sponsorship – a new documentary from The Drum

Video

The Automation of Creativity: How man & AI will work together to improve the ad industry

Video

Canals, coffee shops, creativity: Is Amsterdam the marketer’s Shangri-La?

The Drum Documentaries

Video

Anatomy of an Ad

Opening up the Royal Opera House: inside the venue’s stroboscopic brand identity

You Couldn't Make This Crap Up

Video

Nicole Yershon gets called ‘too emotional’ | You Couldn’t Make This Crap Up

Video

Patrick Collister shares untold stories of Heineken’s Water In Majorca and milk's Accrington...

Video

Steve Harrison fires Virgin Atlantic after a client disco goes wrong | You Couldn’t Make This...

Video

Rosie Arnold experiences creative differences with Ben Affleck | You Couldn’t Make This Crap...

Video

Steve Henry gets his teenage ad cast stoned | You Couldn’t Make This Crap Up

Video

Iris’ Nina Taylor goes on a shoot and loses a falcon | You Couldn’t Make This Crap Up

Video

Mark Denton gets snubbed by a ‘clerical error’ in his copywriting youth | You Couldn't Make...

You Couldn't Make This Crap Up

Talking Heads

Video

PopSugar's co-founder, Lisa Sugar, shares what makes a great story

Video

Amir Bar-Lev, Long Strange Trip director, on passion in storytelling

Video

Brand storyteller and film producer Tim Perell on great storytelling

Video

Sir John Hegarty on the best brand story he’s told

Video

Prop master Scott Bauer on how brands can drive a story

Video

Sony Pictures Screen Gems exec, Glenn Gainor, on successful brand integration in film

Video

Documentarian Cheryl Dunye on what makes a great story

Talking Heads

Cliche Killers

Video

Why ‘tailored services’ offered by companies are no longer relevant - Cliché Killers finale

Video

Cliché Killers: Jigsaw has no place in the digital world

Video

Cliché Killers explains why brands miss the target with pointless cliché

Video

Why do businesses call themselves superheroes?

Video

The stopwatch is not a shortcut to creativity in new Cliché Killers episode

Video

The safe cliché is not the only way to convey trust - new Cliché Killers

Video

Creatives need to find another word for ‘saves money’ – Cliché Killers on the irrelevant piggybank

Cliche Killers

Ad Breakers

Video

What industry bods really think of the latest creative work from Deliveroo, Yves Saint Laurent...

Video

Laura Jordan Bambach and Logan Wilmont review the latest creative from Sainsbury’s, GOSH and...

Video

Cheil’s Caitlin Ryan & JWT’s Russ Ramsey rate 2016’s festive work: Ad Breakers Christmas Special

Video

Dave Buonaguidi & Vicki Maguire review ads from Costa, Burberry and Mencap | Ad Breakers Episode...

Video

DigitasLBi creatives rate ads by Playstation, Canary and TalkTalk | Ad Breakers Episode 2

Video

Ad Breakers: What Nik Roope and Nicky Bullard really think of Three, Maltesers and Opel’s latest...

Ad Breakers

Video

#TrumpBaby takes flight – and proves the brand-building case for crowdfunding

The Day Before Tomorrow

Video

The Day Before Tomorrow: How can technology enable retailers to provide a consistent, innovative...

Video

The Day Before Tomorrow – how is technology disrupting money and what role will traditional...

Video

The Day Before Tomorrow: How can we create entertainment content that allows us to participate...

Video

The Day Before Tomorrow Part 3 - the future of smart cities, communities & countries

Video

Bringing education out of the Industrial age – The Day Before Tomorrow episode 2

Video

The Day Before Tomorrow: Could technology one day replace doctors?

The Day Before Tomorrow

Man About Asia

Video

How to avoid being lost in translation | Man About Asia

Video

Creativity and the power of celebrity in Asia | Man About Asia

Video

Finding and keeping talent in Asia: The challenge explained | Man About Asia

Video

A crash course in social media platforms Line, QQ, WeChat and Weibo | Man About Asia

Video

Understanding the vast opportunities and challenges of China | Man About Asia

Video

What you need to know about opening an office in Asia | Man About Asia

Video

We need to talk about Asia | Man About Asia: Episode One

Man About Asia

The Social Buzz Show

Video

#SMBuzzchat: We Are Social's Tom Ollerton on how brands should be innovating on social

Video

#SMBuzzchat | We Make Awesome Sh's: Syd Lawrence on how brands should be using chatbots

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Social Buzz Show: Jellyfish's Hannah Rainford gives the lowdown on social media listening

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Social Buzz Show: Link Humans' Laurence Hebberd reveals how to reinvigorate your personal brand,...

Video

Social Buzz Show: SEENConnects MD Sedge Beswick on social talent and how brands can nurture...

Video

Social Buzz Show: Cass Gowing of AllSaints talks micro-influencers

Video

Social Buzz Show: Zone's Gina Roughan talks social purpose, Dove's 'Real Beauty' ads and building...

The Social Buzz Show

Everything You Need To Know - About Content Marketing

Video

The Future of Content Marketing - Everything You Need to Know

Video

Everything You Need To Know - About Content Marketing Optimisation

Video

Everything You Need to Know – About Content Marketing: Measurement

Video

Everything You Need to Know – About Content Marketing: Episode three

Video

Everything You Need to Know – About Content Marketing: Episode two

Video

The Drum launches Everything You Need to Know - About Content Marketing

Everything You Need To Know - About Content Marketing

Video

'Alexa, am I gay?': Stonewall seeks to empower LGBTQ+ allies with voice technology

What Does It Take To Be A Great Creative?

Video

Hunger, passion, curiosity: MullenLowe Singapore’s Shengjin Ang on being a great creative

Video

'Stick with your gut': Pereira & O'Dell's PJ Pereira on being a great creative

Video

"Great creatives need a partner": OKRP leaders on becoming a great creative

Video

‘Mind numbing patience’: Kirk Kelley, HouseSpecial CCO on what makes a great creative

Video

Colle+McVoy’s Laura Fegley: 'Being a great creative is all about endurance'

Video

Lola MullenLowe Madrid's Pancho Cassis on what it takes to be a great creative: 'It's not about...

Video

Saturday Morning leaders on being a great creative

What Does It Take To Be A Great Creative?

Everything You Need To Know - About Programmatic

Video

Everything You Need To Know: Programmatic 2.0 Delivering the true value in advertising

Video

EYNTK 2.0: Increasing user engagement with multi-channel technologies

Video

Everything You Need to Know - Episode six: the agency of the future

Video

Everything you need to know about programmatic industry education: dispelling the myths and...

Video

Programmatic Optimisation | Everything You Need to Know

Video

Programmatic Private Marketplaces | Everything You Need to Know

Video

Everything You Need to Know - Episode Two: Programmatic video

Everything You Need To Know - About Programmatic

Do It Day

Video

Ads from Amnesty International, ClientEarth and more run in Piccadilly Circus and Times Square...

Video

How Airbnb will empower communities to turn their neighbourhoods into tourist hotspots at The...

Video

How O2, Greengrass and Bing Ads will get men to tackle gender inequality on The Drum’s Do It...

Video

How Business In The Community will begin reviving local high streets on The Drum’s Do It Day...

Video

Challenges, brainstorms, pitches: What happened at Plan It Day UK 2016

Video

How Digital Futures will find 100 young people work placements at The Drum’s Do It Day 2016

Video

How the Eating Better Alliance will encourage men to eat less meat on The Drum’s Do It Day...

Do It Day

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