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The chairman of Publicis Groupe’s supervisory board, Maurice Lévy, says he is adapting well to life in lockdown, putting in more than 12 hours of work a day fro...

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Chip Shop Chat: Bee Pahnke from Dragon Rouge talks Time's Up entry

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'Q2 will be a blood bath': Sir Martin Sorrell on Cannes, M&A and the Covid-19 bounceback

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Urban conservation: meet the creatives turning Soho’s crumbling street signs into typefaces

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Everything You Need To Know - About Programmatic

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Everything You Need To Know - About Location Based Advertising

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What Does It Take To Be A Great Creative?

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Talking Heads

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You Couldn't Make This Crap Up

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Why I Left Advertising

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Ad Breakers

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Everything You Need To Know - About Data and Customer Experience

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Cliche Killers

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Do It Day

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Everything You Need To Know - About Content Marketing

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Man About Asia

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The Day Before Tomorrow

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On The Scene

panasonic
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Panasonic wants consumers to adopt a ‘buy less, respect more’ approach to tech

TrumpBaby
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#TrumpBaby takes flight – and proves the brand-building case for crowdfunding

ABB
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ABB on why its title sponsorship of Formula E is as much about brand reputation as awarene...

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Behind the scenes of EasyJet's last minute Christmas campaign

Bergdorf Goodman
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New York's window displays reviewed by Deutsch head of design Roger Bova

Publicis immigrant
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‘It’s not a political statement’: why Publicis is celebrating immigration through ar...

San Miguel experiential marketing
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Inside the San Miguel Experience: why the brand is investing in immersive events

On The Scene

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Creative Pursuits

Jen Cownie
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Why TMW Unlimited's Jennifer Cownie reads tarot cards | Creative Pursuits

Jason Miller
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Why LinkedIn's Jason Miller spends his nights photographing rock stars | Creative Pursuits

Transformers
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Why Code Computerlove's Louis Georgiou has collected 1,500+ Transformers | Creative Pursui...

Matt Jacobson
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Why DigitasLBi’s Matthew Jacobson practises the art of magic | Creative Pursuits

sarah levitt
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Why Now’s Sarah Levitt makes alcoholic candyfloss | Creative Pursuits

Creative Pursuits Christmas Special
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Why McCann’s Dom Butler co-founded a feminist Christmas tree angel brand | Creative Purs...

kitkat creative pursuits
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Why Saatchi & Saatchi’s Mia Silverman collects KitKat wrappers | Creative Pursuits

Creative Pursuits

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Anatomy of an Ad

Atomic ROH
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Opening up the Royal Opera House: inside the venue’s stroboscopic brand identity

virgin atlantic and holidays
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'Cousins, not twins’ – inside the first united campaigns of Virgin Holidays and Atlant...

world cup bbc
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The BBC's operatic, embroidered World Cup 2018 film: how it was made

kelly's cornwall
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How to direct a cow and a Cornish language script, by Kelly's Ice Cream's creative team

kopparberg
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Inside Kopparberg's 'Outside is Ours': a kite flying break from its underground Swedish ro...

Red Cross
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British Red Cross prizes segmentation to create a brand platform rooted in national kindne...

bbc christmas ad
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Inside BBC One’s Christmas spot: the CGI/stop-motion success for the Beeb’s in-house c...

Anatomy of an Ad

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Rage against the magazine: behind the resurgence of independent mag publishing

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Everything You Need To Know - About Location Based Advertising

Verve’s general manager international, Ian James
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The future of location data: how will brands adapt to consumer expectations?

Ian James, general manager international at Verve
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Joining the dots around the consumer: The future of mobile location data

Ian James, general manager international at Verve
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Mind the gap: How location data bridges the digital and offline customer experience

Verve’s general manager international, Ian James
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How location data can bridge the digital and offline gap

Ian James, general manager international at Verve
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The source is everything: how marketers can distinguish between good and bad location data

Episode two
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Accurate versus precise location data: why marketers need both to create smarter consumer segments...

Episode one
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Marketers need to upgrade how they derive location data: Everything You Need to Know series...

Everything You Need To Know - About Location Based Advertising

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Why I Left Advertising

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‘It’s just fucking advertising’: Natalie Marsan on giving up the NYC grind for travel,...

Paul Pateman
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‘It felt like either I’d gone mad, or everyone else had gone mad’: why Paul Pateman had...

Dave Buoaguidi
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Dave Buonaguidi on his hiatus from the industry: ‘You shouldn’t hate working at your own...

Emer Stamp
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Emer Stamp's journey from ECD to children’s author: ‘Advertising gives you a very hard...

Chris Maples
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'We thought we were Mad Men but we were drinking in Tiger Tiger': Chris Maples on life after...

Jonathan Durden
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Jonathan Durden on exiting the industry: 'I felt bored being treated like gold'

Kate Robertson
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Kate Robertson on leaving advertising : ‘You never realise how bad materialism in the industry...

Why I Left Advertising

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Everything You Need To Know - About Data and Customer Experience

Data & The Customer Experience | Connecting data
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Get closer to the single customer view - by connecting online and offline data

Data & The Customer Experience | The New Customer View| Episode 4
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No more data silos: how the ‘Open Garden’ helps marketers connect with real people

EYNTK:Episode 3: Activating Data in the New Data Economy
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The ‘safe haven’ – how brands can benefit from using each other’s data

Everything You Need To Know About Data And Customer Experience
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Identity resolution bridges online and offline customer recognition gap - new episode of Everything...

Everything YouNeed to Know: Data & Customer experience
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Marketers are still missing the data connection - so here’s how to solve it

Everything You Need To Know - About Data and Customer Experience

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The Drum Documentaries

Drummers
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Behind the beat of The Drum: the story of our drumline, Harlem’s Marching Cobras

Gravity Road Christmas
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Gravity Road hits the streets to crowdsource a thoroughly millennial Christmas | Christmas...

JWT Christmas in Ad Land
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J. Walter Thompson London rebrands Christmas Eve as Zip It Day | Christmas in Ad Land

Christmas in Ad Land
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Mr President brainstorms the saddest ever festive advert | Christmas in Ad Land

Sports sponsorship documentary
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Sport & Scandal: The Evolution of Sports Sponsorship – a new documentary from The Drum

thumbnail
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The Automation of Creativity: How man & AI will work together to improve the ad industry

amsterdam
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Canals, coffee shops, creativity: Is Amsterdam the marketer’s Shangri-La?

The Drum Documentaries

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Anatomy of an Ad

Opening up the Royal Opera House: inside the venue’s stroboscopic brand identity

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You Couldn't Make This Crap Up

nicoleyershon
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Nicole Yershon gets called ‘too emotional’ | You Couldn’t Make This Crap Up

patrick
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Patrick Collister shares untold stories of Heineken’s Water In Majorca and milk's Accrington...

steve harrison
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Steve Harrison fires Virgin Atlantic after a client disco goes wrong | You Couldn’t Make...

Rosie
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Rosie Arnold experiences creative differences with Ben Affleck | You Couldn’t Make This Crap...

Steve Henry
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Steve Henry gets his teenage ad cast stoned | You Couldn’t Make This Crap Up

You Couldn't Make This Crap Up
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Iris’ Nina Taylor goes on a shoot and loses a falcon | You Couldn’t Make This Crap Up

Mark Denton
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Mark Denton gets snubbed by a ‘clerical error’ in his copywriting youth | You Couldn't...

You Couldn't Make This Crap Up

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Talking Heads

Lisa Sugar, Popsugar
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PopSugar's co-founder, Lisa Sugar, shares what makes a great story

Amir Bar-Lev
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Amir Bar-Lev, Long Strange Trip director, on passion in storytelling

Tim Perell, founder, Process Media
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Brand storyteller and film producer Tim Perell on great storytelling

Sir John Hegarty shares the best brand story he's ever told
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Sir John Hegarty on the best brand story he’s told

Eggo brand integration in the Netflix series Stranger Things
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Prop master Scott Bauer on how brands can drive a story

Reese's Pieces brand placement in E.T. — 1982
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Sony Pictures Screen Gems exec, Glenn Gainor, on successful brand integration in film

Cheryl Dunye
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Documentarian Cheryl Dunye on what makes a great story

Talking Heads

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Cliche Killers

Cliche Killers,Tapemeasure
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Why ‘tailored services’ offered by companies are no longer relevant - Cliché Killers...

Cliche Killers episode eleven
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Cliché Killers: Jigsaw has no place in the digital world

Cliche Killers Target
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Cliché Killers explains why brands miss the target with pointless cliché

superman
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Why do businesses call themselves superheroes?

stein
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The stopwatch is not a shortcut to creativity in new Cliché Killers episode

safe
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The safe cliché is not the only way to convey trust - new Cliché Killers

piggy bank
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Creatives need to find another word for ‘saves money’ – Cliché Killers on the irrelevant...

Cliche Killers

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Ad Breakers

Ad Breakers episode 6
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What industry bods really think of the latest creative work from Deliveroo, Yves Saint Laurent...

Ad Breakers
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Laura Jordan Bambach and Logan Wilmont review the latest creative from Sainsbury’s, GOSH...

Ryan and Ramsey take on John Lewis, M&S and H&M
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Cheil’s Caitlin Ryan & JWT’s Russ Ramsey rate 2016’s festive work: Ad Breakers Christmas...

Dave Buonaguidi & Vicki Maguire take to the Ad Breakers sofa
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Dave Buonaguidi & Vicki Maguire review ads from Costa, Burberry and Mencap | Ad Breakers Episode...

Ad Breakers episode 2
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DigitasLBi creatives rate ads by Playstation, Canary and TalkTalk | Ad Breakers Episode 2

Ad Breakers episode 1
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Ad Breakers: What Nik Roope and Nicky Bullard really think of Three, Maltesers and Opel’s...

Ad Breakers

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On The Scene

#TrumpBaby takes flight – and proves the brand-building case for crowdfunding

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The Day Before Tomorrow

retail
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The Day Before Tomorrow: How can technology enable retailers to provide a consistent, innovative...

money
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The Day Before Tomorrow – how is technology disrupting money and what role will traditional...

entertainment
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The Day Before Tomorrow: How can we create entertainment content that allows us to participate...

smart cities
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The Day Before Tomorrow Part 3 - the future of smart cities, communities & countries

education
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Bringing education out of the Industrial age – The Day Before Tomorrow episode 2

health
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The Day Before Tomorrow: Could technology one day replace doctors?

The Day Before Tomorrow

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Man About Asia

asia
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How to avoid being lost in translation | Man About Asia

asia
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Creativity and the power of celebrity in Asia | Man About Asia

asia
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Finding and keeping talent in Asia: The challenge explained | Man About Asia

social media asia
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A crash course in social media platforms Line, QQ, WeChat and Weibo | Man About Asia

asia
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Understanding the vast opportunities and challenges of China | Man About Asia

asia
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What you need to know about opening an office in Asia | Man About Asia

asia
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We need to talk about Asia | Man About Asia: Episode One

Man About Asia

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The Social Buzz Show

Tom
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#SMBuzzchat: We Are Social's Tom Ollerton on how brands should be innovating on social

Syd
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#SMBuzzchat | We Make Awesome Sh's: Syd Lawrence on how brands should be using chatbots

hannah
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Social Buzz Show: Jellyfish's Hannah Rainford gives the lowdown on social media listening

Laurence
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Social Buzz Show: Link Humans' Laurence Hebberd reveals how to reinvigorate your personal brand,...

sedge
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Social Buzz Show: SEENConnects MD Sedge Beswick on social talent and how brands can nurture...

Cass
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Social Buzz Show: Cass Gowing of AllSaints talks micro-influencers

Gina
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Social Buzz Show: Zone's Gina Roughan talks social purpose, Dove's 'Real Beauty' ads and building...

The Social Buzz Show

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Everything You Need To Know - About Content Marketing

Ben ep6
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The Future of Content Marketing - Everything You Need to Know

5
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Everything You Need To Know - About Content Marketing Optimisation

4
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Everything You Need to Know – About Content Marketing: Measurement

3
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Everything You Need to Know – About Content Marketing: Episode three

2
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Everything You Need to Know – About Content Marketing: Episode two

1
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The Drum launches Everything You Need to Know - About Content Marketing

Everything You Need To Know - About Content Marketing

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'Alexa, am I gay?': Stonewall seeks to empower LGBTQ+ allies with voice technology

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What Does It Take To Be A Great Creative?

Shengjin Ang, MullenLowe Singapore’s creative director
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Hunger, passion, curiosity: MullenLowe Singapore’s Shengjin Ang on being a great creativ...

Pereira & O'Dell co-founder, chief creative officer, PJ Pereira
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'Stick with your gut': Pereira & O'Dell's PJ Pereira on being a great creative

Matt Reinhard, OKRP CCO on being a great creative
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"Great creatives need a partner": OKRP leaders on becoming a great creative

Kirk Kelley, partner, chief creative officer and director, HouseSpecial
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‘Mind numbing patience’: Kirk Kelley, HouseSpecial CCO on what makes a great creative

Laura Fegley, Colle+McVoy ECD
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Colle+McVoy’s Laura Fegley: 'Being a great creative is all about endurance'

great creative
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Lola MullenLowe Madrid's Pancho Cassis on what it takes to be a great creative: 'It's not about...

Jayanta Jenkins, global group creative director at Twitter
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Saturday Morning leaders on being a great creative

What Does It Take To Be A Great Creative?

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Everything You Need To Know - About Programmatic

Anna Murdock
Video

Everything You Need To Know: Programmatic 2.0 Delivering the true value in advertising

The Trade Desk
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EYNTK 2.0: Increasing user engagement with multi-channel technologies

James
Video

Everything You Need to Know - Episode six: the agency of the future

James
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Everything you need to know about programmatic industry education: dispelling the myths and...

James
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Programmatic Optimisation | Everything You Need to Know

James
Video

Programmatic Private Marketplaces | Everything You Need to Know

James
Video

Everything You Need to Know - Episode Two: Programmatic video

Everything You Need To Know - About Programmatic

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Do It Day

do it day the drum
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Ads from Amnesty International, ClientEarth and more run in Piccadilly Circus and Times Square...

Airbnb Plan It Day
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How Airbnb will empower communities to turn their neighbourhoods into tourist hotspots at The...

O2 Sarah Evans
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How O2, Greengrass and Bing Ads will get men to tackle gender inequality on The Drum’s Do...

Pritchard crowned both challenge groups as winners
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How Business In The Community will begin reviving local high streets on The Drum’s Do It...

Plan It Day video
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Challenges, brainstorms, pitches: What happened at Plan It Day UK 2016

Digital Futures Plan It Day
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How Digital Futures will find 100 young people work placements at The Drum’s Do It Day 2...

Sue Dibb
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How the Eating Better Alliance will encourage men to eat less meat on The Drum’s Do It Day...

Do It Day

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