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29 November 2018

Rosie Arnold looks back on her career and explains why she never wanted to start her own agency

As she accepts the Lifetime Achievement Award at The Drum Advertising Awards and contemplates post-agency life, Rosie Arnold is still determined to make the ind...

Featured

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Does the programmatic sector need a detox?

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Fearless Girl statue disappears from New York's streets

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The Drum Presents: Steve Henry & Patrick Collister discuss the merits of Nike’s Kaepernick...

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Fender doubles down on in-house CRM as latest product launches target female players

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Urban conservation: meet the creatives turning Soho’s crumbling street signs into typefaces

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All Shows

Everything You Need To Know - About Programmatic

Anatomy of an Ad

On The Scene

Creative Pursuits

Everything You Need To Know - About Location Based Advertising

The Drum Documentaries

What Does It Take To Be A Great Creative?

Talking Heads

You Couldn't Make This Crap Up

Why I Left Advertising

Ad Breakers

Everything You Need To Know - About Data and Customer Experience

Cliche Killers

Do It Day

The Social Buzz Show

Everything You Need To Know - About Content Marketing

Man About Asia

The Day Before Tomorrow

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On The Scene

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Panasonic wants consumers to adopt a ‘buy less, respect more’ approach to tech

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#TrumpBaby takes flight – and proves the brand-building case for crowdfunding

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ABB on why its title sponsorship of Formula E is as much about brand reputation as awareness

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Behind the scenes of EasyJet's last minute Christmas campaign

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New York's window displays reviewed by Deutsch head of design Roger Bova

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‘It’s not a political statement’: why Publicis is celebrating immigration through artwork

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Inside the San Miguel Experience: why the brand is investing in immersive events

On The Scene

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Creative Pursuits

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Why TMW Unlimited's Jennifer Cownie reads tarot cards | Creative Pursuits

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Why LinkedIn's Jason Miller spends his nights photographing rock stars | Creative Pursuits

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Why Code Computerlove's Louis Georgiou has collected 1,500+ Transformers | Creative Pursuits

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Why DigitasLBi’s Matthew Jacobson practises the art of magic | Creative Pursuits

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Why Now’s Sarah Levitt makes alcoholic candyfloss | Creative Pursuits

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Why McCann’s Dom Butler co-founded a feminist Christmas tree angel brand | Creative Pursuits

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Why Saatchi & Saatchi’s Mia Silverman collects KitKat wrappers | Creative Pursuits

Creative Pursuits

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Anatomy of an Ad

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Opening up the Royal Opera House: inside the venue’s stroboscopic brand identity

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'Cousins, not twins’ – inside the first united campaigns of Virgin Holidays and Atlantic

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The BBC's operatic, embroidered World Cup 2018 film: how it was made

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How to direct a cow and a Cornish language script, by Kelly's Ice Cream's creative team

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Inside Kopparberg's 'Outside is Ours': a kite flying break from its underground Swedish roots

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British Red Cross prizes segmentation to create a brand platform rooted in national kindness

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Inside BBC One’s Christmas spot: the CGI/stop-motion success for the Beeb’s in-house creatives

Anatomy of an Ad

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Rage against the magazine: behind the resurgence of independent mag publishing

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Everything You Need To Know - About Location Based Advertising

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The future of location data: how will brands adapt to consumer expectations?

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Joining the dots around the consumer: The future of mobile location data

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Mind the gap: How location data bridges the digital and offline customer experience

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How location data can bridge the digital and offline gap

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The source is everything: how marketers can distinguish between good and bad location data

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Accurate versus precise location data: why marketers need both to create smarter consumer segments...

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Marketers need to upgrade how they derive location data: Everything You Need to Know series...

Everything You Need To Know - About Location Based Advertising

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Why I Left Advertising

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‘It’s just fucking advertising’: Natalie Marsan on giving up the NYC grind for travel, work...

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‘It felt like either I’d gone mad, or everyone else had gone mad’: why Paul Pateman had to...

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Dave Buonaguidi on his hiatus from the industry: ‘You shouldn’t hate working at your own agency...

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Emer Stamp's journey from ECD to children’s author: ‘Advertising gives you a very hard skin’

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'We thought we were Mad Men but we were drinking in Tiger Tiger': Chris Maples on life after...

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Jonathan Durden on exiting the industry: 'I felt bored being treated like gold'

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Kate Robertson on leaving advertising : ‘You never realise how bad materialism in the industry...

Why I Left Advertising

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Everything You Need To Know - About Data and Customer Experience

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Get closer to the single customer view - by connecting online and offline data

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No more data silos: how the ‘Open Garden’ helps marketers connect with real people

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The ‘safe haven’ – how brands can benefit from using each other’s data

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Identity resolution bridges online and offline customer recognition gap - new episode of Everything...

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Marketers are still missing the data connection - so here’s how to solve it

Everything You Need To Know - About Data and Customer Experience

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The Drum Documentaries

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Gravity Road hits the streets to crowdsource a thoroughly millennial Christmas | Christmas...

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J. Walter Thompson London rebrands Christmas Eve as Zip It Day | Christmas in Ad Land

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Mr President brainstorms the saddest ever festive advert | Christmas in Ad Land

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Sport & Scandal: The Evolution of Sports Sponsorship – a new documentary from The Drum

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The Automation of Creativity: How man & AI will work together to improve the ad industry

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Canals, coffee shops, creativity: Is Amsterdam the marketer’s Shangri-La?

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David Ogilvy's first interview since he died? Possibly not but this film shows how IBM Watson...

The Drum Documentaries

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Anatomy of an Ad

Opening up the Royal Opera House: inside the venue’s stroboscopic brand identity

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You Couldn't Make This Crap Up

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Nicole Yershon gets called ‘too emotional’ | You Couldn’t Make This Crap Up

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Patrick Collister shares untold stories of Heineken’s Water In Majorca and milk's Accrington...

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Steve Harrison fires Virgin Atlantic after a client disco goes wrong | You Couldn’t Make This...

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Rosie Arnold experiences creative differences with Ben Affleck | You Couldn’t Make This Crap...

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Steve Henry gets his teenage ad cast stoned | You Couldn’t Make This Crap Up

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Iris’ Nina Taylor goes on a shoot and loses a falcon | You Couldn’t Make This Crap Up

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Mark Denton gets snubbed by a ‘clerical error’ in his copywriting youth | You Couldn't Make...

You Couldn't Make This Crap Up

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Talking Heads

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PopSugar's co-founder, Lisa Sugar, shares what makes a great story

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Amir Bar-Lev, Long Strange Trip director, on passion in storytelling

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Brand storyteller and film producer Tim Perell on great storytelling

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Sir John Hegarty on the best brand story he’s told

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Prop master Scott Bauer on how brands can drive a story

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Sony Pictures Screen Gems exec, Glenn Gainor, on successful brand integration in film

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Documentarian Cheryl Dunye on what makes a great story

Talking Heads

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Cliche Killers

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Why ‘tailored services’ offered by companies are no longer relevant - Cliché Killers finale

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Cliché Killers: Jigsaw has no place in the digital world

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Cliché Killers explains why brands miss the target with pointless cliché

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Why do businesses call themselves superheroes?

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The stopwatch is not a shortcut to creativity in new Cliché Killers episode

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The safe cliché is not the only way to convey trust - new Cliché Killers

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Creatives need to find another word for ‘saves money’ – Cliché Killers on the irrelevant piggybank

Cliche Killers

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Ad Breakers

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What industry bods really think of the latest creative work from Deliveroo, Yves Saint Laurent...

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Laura Jordan Bambach and Logan Wilmont review the latest creative from Sainsbury’s, GOSH and...

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Cheil’s Caitlin Ryan & JWT’s Russ Ramsey rate 2016’s festive work: Ad Breakers Christmas Special

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Dave Buonaguidi & Vicki Maguire review ads from Costa, Burberry and Mencap | Ad Breakers Episode...

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DigitasLBi creatives rate ads by Playstation, Canary and TalkTalk | Ad Breakers Episode 2

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Ad Breakers: What Nik Roope and Nicky Bullard really think of Three, Maltesers and Opel’s latest...

Ad Breakers

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On The Scene

#TrumpBaby takes flight – and proves the brand-building case for crowdfunding

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The Day Before Tomorrow

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The Day Before Tomorrow: How can technology enable retailers to provide a consistent, innovative...

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The Day Before Tomorrow – how is technology disrupting money and what role will traditional...

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The Day Before Tomorrow: How can we create entertainment content that allows us to participate...

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The Day Before Tomorrow Part 3 - the future of smart cities, communities & countries

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Bringing education out of the Industrial age – The Day Before Tomorrow episode 2

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The Day Before Tomorrow: Could technology one day replace doctors?

The Day Before Tomorrow

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Man About Asia

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How to avoid being lost in translation | Man About Asia

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Creativity and the power of celebrity in Asia | Man About Asia

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Finding and keeping talent in Asia: The challenge explained | Man About Asia

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A crash course in social media platforms Line, QQ, WeChat and Weibo | Man About Asia

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Understanding the vast opportunities and challenges of China | Man About Asia

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What you need to know about opening an office in Asia | Man About Asia

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We need to talk about Asia | Man About Asia: Episode One

Man About Asia

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The Social Buzz Show

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#SMBuzzchat: We Are Social's Tom Ollerton on how brands should be innovating on social

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#SMBuzzchat | We Make Awesome Sh's: Syd Lawrence on how brands should be using chatbots

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Social Buzz Show: Jellyfish's Hannah Rainford gives the lowdown on social media listening

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Social Buzz Show: Link Humans' Laurence Hebberd reveals how to reinvigorate your personal brand,...

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Social Buzz Show: SEENConnects MD Sedge Beswick on social talent and how brands can nurture...

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Social Buzz Show: Cass Gowing of AllSaints talks micro-influencers

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Social Buzz Show: Zone's Gina Roughan talks social purpose, Dove's 'Real Beauty' ads and building...

The Social Buzz Show

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Everything You Need To Know - About Content Marketing

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The Future of Content Marketing - Everything You Need to Know

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Everything You Need To Know - About Content Marketing Optimisation

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Everything You Need to Know – About Content Marketing: Measurement

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Everything You Need to Know – About Content Marketing: Episode three

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Everything You Need to Know – About Content Marketing: Episode two

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The Drum launches Everything You Need to Know - About Content Marketing

Everything You Need To Know - About Content Marketing

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'Alexa, am I gay?': Stonewall seeks to empower LGBTQ+ allies with voice technology

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What Does It Take To Be A Great Creative?

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Hunger, passion, curiosity: MullenLowe Singapore’s Shengjin Ang on being a great creative

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'Stick with your gut': Pereira & O'Dell's PJ Pereira on being a great creative

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"Great creatives need a partner": OKRP leaders on becoming a great creative

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‘Mind numbing patience’: Kirk Kelley, HouseSpecial CCO on what makes a great creative

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Colle+McVoy’s Laura Fegley: 'Being a great creative is all about endurance'

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Lola MullenLowe Madrid's Pancho Cassis on what it takes to be a great creative: 'It's not about...

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Saturday Morning leaders on being a great creative

What Does It Take To Be A Great Creative?

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Everything You Need To Know - About Programmatic

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Everything You Need To Know: Programmatic 2.0 Delivering the true value in advertising

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EYNTK 2.0: Increasing user engagement with multi-channel technologies

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Everything You Need to Know - Episode six: the agency of the future

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Everything you need to know about programmatic industry education: dispelling the myths and...

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Programmatic Optimisation | Everything You Need to Know

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Programmatic Private Marketplaces | Everything You Need to Know

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Everything You Need to Know - Episode Two: Programmatic video

Everything You Need To Know - About Programmatic

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Do It Day

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Ads from Amnesty International, ClientEarth and more run in Piccadilly Circus and Times Square...

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How Airbnb will empower communities to turn their neighbourhoods into tourist hotspots at The...

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How O2, Greengrass and Bing Ads will get men to tackle gender inequality on The Drum’s Do It...

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How Business In The Community will begin reviving local high streets on The Drum’s Do It Day...

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Challenges, brainstorms, pitches: What happened at Plan It Day UK 2016

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How Digital Futures will find 100 young people work placements at The Drum’s Do It Day 2016

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How the Eating Better Alliance will encourage men to eat less meat on The Drum’s Do It Day...

Do It Day

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