The sixth and final episode of Everything You Need to Know - About Programmatic, in association with The Trade Desk, explores how programmatic is shaping the agency of the future.
In a world of programmatic, real-time bidding, big data, social, mobile and video, agency structures are being forced to change to keep pace.
The episode discusses how the move from a media-centric experience to a cross-device, consumer-centric journey requires a different type of agency.
It is the last episode in a series that has covered every aspect of programmatic advertising, from private marketplaces and optimsation to video advertising.
Everything You Need to Know - About Programmatic, in association with The Trade Desk, is the first in a new EYNTK series designed to help viewers quickly get up to speed with some of the most important issues in today’s marketing industry.
EYNTK is designed to offer people a way to find out everything they need to know about each crucial subject in one short film, something they can watch in the back of a taxi on the way to their next crucial meeting on the subject.
That’s why each episode is filmed in the back of a London black cab.
The next series of Everything You Need to Know launches in early 2016. The entire first series, Everything You Need to Know - About Programmatic, in association with The Trade Desk, is available to view at its dedicated hub.