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By Justin Pearse | Managing Director, The Drum Works

December 9, 2015 | 2 min read

The sixth and final episode of Everything You Need to Know - About Programmatic, in association with The Trade Desk, explores how programmatic is shaping the agency of the future.

In a world of programmatic, real-time bidding, big data, social, mobile and video, agency structures are being forced to change to keep pace.

The episode discusses how the move from a media-centric experience to a cross-device, consumer-centric journey requires a different type of agency.

It is the last episode in a series that has covered every aspect of programmatic advertising, from private marketplaces and optimsation to video advertising.

Everything You Need to Know - About Programmatic, in association with The Trade Desk, is the first in a new EYNTK series designed to help viewers quickly get up to speed with some of the most important issues in today’s marketing industry.

EYNTK is designed to offer people a way to find out everything they need to know about each crucial subject in one short film, something they can watch in the back of a taxi on the way to their next crucial meeting on the subject.

That’s why each episode is filmed in the back of a London black cab.

The next series of Everything You Need to Know launches in early 2016. The entire first series, Everything You Need to Know - About Programmatic, in association with The Trade Desk, is available to view at its dedicated hub.

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Other episodes in the series

Episode 1

Everything you need to know about: Programmatic

It can be hard to keep pace in this fast moving industry, which is where we come in. The Drum has teamed with the Trade Desk for a series of short video primers and accompanying features in print to tell agencies and brands everything they need to know about complex issues. First up is programmatic trading.

Episode 2

Everything You Need to Know - Episode Two: Programmatic video

The second episode of Everything You Need to Know - About Programmatic examines its impact on video advertising.

Episode 3

Programmatic Private Marketplaces | Everything You Need to Know

The third episode of Everything You Need to Know - About Programmatic looks at how private marketplaces (PMPs) operate in today’s programmatic world.

Episode 4

Programmatic Optimisation | Everything You Need to Know

The fourth episode of Everything You Need to Know - About Programmatic examines how programmatic lets brands optimise campaigns for their exact audience.

Episode 5

Everything you need to know about programmatic industry education: dispelling the myths and misconceptions

It can be hard to keep pace in this fast moving industry, which is where we come in. The Drum has teamed with the Trade Desk for a series of short video primers and accompanying features in print to tell agencies and brands everything they need to know about complex issues. In this instalment, we examine the need to educate the industry when it comes to programmatic.

Episode 7

EYNTK 2.0: Increasing user engagement with multi-channel technologies

In this episode The Trade Desk’s solutions architect EMEA, Urszula Etheridge explains how marketers can increase user engagement with the use of multichannel technologies, make ads more relevant and achieve customer marketing at scale.

Episode 8

Everything You Need To Know: Programmatic 2.0 Delivering the true value in advertising

Advertisers have access to all the data they need today, to determine the best an efficient way to run their next campaign. According to The Trade Desk’s account director, Anna Murdock, what they need to do first is define which metrics are the correct ones to measure against.

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