Digital
Transformation
Festival


16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

FEATURING

Speakers to be announced

Mr President brainstorms the saddest ever festive advert | Christmas in Ad Land

Brands and consumers love an emotional, heart-warming Christmas weepie, but what’s the secret formula to getting those tears rolling? In The Drum’s latest documentary series, Mr President’s team finds out.

Watch the video above to see how the indie agency’s creatives react to key tear-jerking concepts researched by its head of insight, Dr Michael Anton. The key to hitting the emotional sweet spot, he has discovered, can be found in a mix of animal amputees, orphaned children and downcast actors from The Matrix.

Christmas in Ad Land is a hard-hitting exploration into the grim and often unforgiving world of advertising during the festive period.

Catch chapter two of the investigation tomorrow (20 December).

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