Educational movement Digital Futures will use the idea of ‘blind CVs’ and a double decker branded bus to get young people into digital work placements on Do It Day.
The group set a challenge of finding a way to place 100 young adults who are not in employment, education or training into a work placement or apprenticeship in a day, on Plan It Day last month. The winning team created a social media-led campaign based around the hashtag #meetyourfuture.
With this hashtag, young people aged 18-24 will be encouraged to share their work in the hope of catching the eye of the industry’s top creative agencies. Hero profiles of apprentices who are part of Digital Futures’ education programme will also be shared on the hashtag to show potential employers the talent available to help them plug the digital skills gap.
The headline elements of the campaign include a video showing how ambassadors (who could for instance include music entrepreneur Jamal Edwards, MediaCom’s Allan Rich and Sir Alan Sugar) have enjoyed success without following the traditional educational path.
At Do It Day, the team will take a double decker bus branded with #meetyourfuture on a tour of London creative agencies. The bus will be populated by keen apprentices and the agencies will be encouraged to literally come downstairs and meet their future.
Winning team: Angus Macdonald, Inspiral; Jonny Hornby, D&AD Newblood; David Felton, Oh La La Creative; Ibbi Onasanya, RAPP; Jessica Arnold, Dennis Publishing.