How ClientEarth will help combat London deaths from air pollution at The Drum’s Do It Day 2016
ClientEarth will help Londoners avoid life threatening air pollution levels with a new awareness campaign, which will be put into action at The Drum’s Do It Day on 10 November.
ClientEarth is charity of activist lawyers legislating cleaner cities across the globe. In London specifically it wants to cut out around 10,000 early deaths caused by air pollution each year - according to a study from the Royal College of Physicians.
To achieve this two teams were tasked with using their creative power to generate a visually creative campaign informing the 8.7m people who call London home of ClientEarth’s work.
Team one edged a victory, pitching the #LondonAir campaign. Integrating with CityMapper to visualise London’s pollution and suggest alternative routes with cleaner air. Instead of counting calories burned during the walk, users would be informed of pollutants avoided.
This would be supplemented by an art installation of 100 balloons across the city pinpointed by CityMapper which initiates the social media segment of the campaign whereupon Londoners are encouraged to share images with the balloons to raise awareness of the briefs.
Winning teams: Zohra Khan, NMPi, Ben Harwood, Feed, Paris Vrettakos, UM London, and Caroline Watson, Global Action Plan.
Other episodes in the series
Episode 1
How IBM will help police forces to find missing people faster at The Drum’s Do It Day
We caught up with IBM’s Julia Glencross to find out how the brand will be changing the world on Do It Day.
Episode 2
How Dennis Publishing plans to generate awareness for the Heart of England Forest on The Drum’s Do It Day
Dennis Publishing is back for a second year of Do It Day, hoping to build on the forestry success of 2015 with its ‘Hug a tree: Name our forest’ campaign.
Episode 4
How the Eating Better Alliance will encourage men to eat less meat on The Drum’s Do It Day 2016
The Eating Better Alliance will oversee the launch of a new campaign at this year’s Do It Day, encouraging men to cut down on their meat consumption by coining the phrase ‘VegCurious’.
Episode 5
How Digital Futures will find 100 young people work placements at The Drum’s Do It Day 2016
Educational movement Digital Futures will use the idea of ‘blind CVs’ and a double decker branded bus to get young people into digital work placements on Do It Day.
Episode 6
Challenges, brainstorms, pitches: What happened at Plan It Day UK 2016
With just one week to go until Do It Day 2016, take a look back on last month’s Plan It Day to find out how hundreds of marketers came together to devise creative solutions to the real-world challenges set by our sponsors.
Episode 7
How Business In The Community will begin reviving local high streets on The Drum’s Do It Day 2016
Plan It Day challenger Business In The Community selected two campaign ideas as solutions to its set problem: how do we rally companies together to revive the British high street, increase local retail footfall, turn around empty premises and create jobs.
Episode 8
How O2, Greengrass and Bing Ads will get men to tackle gender inequality on The Drum’s Do It Day
O2, Greengrass and Bing Ads asked creatives at Plan It Day to come up with a way to tackle gender inequality in the work place, focusing directly on men.
Episode 9
How Airbnb will empower communities to turn their neighbourhoods into tourist hotspots at The Drum’s Do It Day 2016
Sharing accommodation brand Airbnb will look to implement a new app on Do It Day (10 November) in order to shine a light on off-the-beaten-track locations that could benefit from a tourism boost.
Episode 10
Ads from Amnesty International, ClientEarth and more run in Piccadilly Circus and Times Square for Do It Day
The Drum's Do It Day challenges were presented at Piccadilly Circus this morning (10 November) in order to engage with the London commuters on their way to work.