By Katie Deighton | Senior Reporter

October 27, 2016 | 2 min read

ClientEarth will help Londoners avoid life threatening air pollution levels with a new awareness campaign, which will be put into action at The Drum’s Do It Day on 10 November.

ClientEarth is charity of activist lawyers legislating cleaner cities across the globe. In London specifically it wants to cut out around 10,000 early deaths caused by air pollution each year - according to a study from the Royal College of Physicians.

To achieve this two teams were tasked with using their creative power to generate a visually creative campaign informing the 8.7m people who call London home of ClientEarth’s work.

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Team one edged a victory, pitching the #LondonAir campaign. Integrating with CityMapper to visualise London’s pollution and suggest alternative routes with cleaner air. Instead of counting calories burned during the walk, users would be informed of pollutants avoided.

This would be supplemented by an art installation of 100 balloons across the city pinpointed by CityMapper which initiates the social media segment of the campaign whereupon Londoners are encouraged to share images with the balloons to raise awareness of the briefs.

Winning teams: Zohra Khan, NMPi, Ben Harwood, Feed, Paris Vrettakos, UM London, and Caroline Watson, Global Action Plan.

You can book your ticket for 10 November here.

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