How ClientEarth will help combat London deaths from air pollution at The Drum’s Do It Day 2016
ClientEarth will help Londoners avoid life threatening air pollution levels with a new awareness campaign, which will be put into action at The Drum’s Do It Day on 10 November.
ClientEarth is charity of activist lawyers legislating cleaner cities across the globe. In London specifically it wants to cut out around 10,000 early deaths caused by air pollution each year - according to a study from the Royal College of Physicians.
To achieve this two teams were tasked with using their creative power to generate a visually creative campaign informing the 8.7m people who call London home of ClientEarth’s work.
Team one edged a victory, pitching the #LondonAir campaign. Integrating with CityMapper to visualise London’s pollution and suggest alternative routes with cleaner air. Instead of counting calories burned during the walk, users would be informed of pollutants avoided.
This would be supplemented by an art installation of 100 balloons across the city pinpointed by CityMapper which initiates the social media segment of the campaign whereupon Londoners are encouraged to share images with the balloons to raise awareness of the briefs.
Winning teams: Zohra Khan, NMPi, Ben Harwood, Feed, Paris Vrettakos, UM London, and Caroline Watson, Global Action Plan.
Other episodes in the series
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How Dennis Publishing plans to generate awareness for the Heart of England Forest on The Drum’s Do It Day
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How the Eating Better Alliance will encourage men to eat less meat on The Drum’s Do It Day 2016
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How Digital Futures will find 100 young people work placements at The Drum’s Do It Day 2016
Educational movement Digital Futures will use the idea of ‘blind CVs’ and a double decker branded bus to get young people into digital work placements on Do It Day.
Challenges, brainstorms, pitches: What happened at Plan It Day UK 2016
With just one week to go until Do It Day 2016, take a look back on last month’s Plan It Day to find out how hundreds of marketers came together to devise creative solutions to the real-world challenges set by our sponsors.
How Business In The Community will begin reviving local high streets on The Drum’s Do It Day 2016
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How O2, Greengrass and Bing Ads will get men to tackle gender inequality on The Drum’s Do It Day
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How Airbnb will empower communities to turn their neighbourhoods into tourist hotspots at The Drum’s Do It Day 2016
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Ads from Amnesty International, ClientEarth and more run in Piccadilly Circus and Times Square for Do It Day
The Drum's Do It Day challenges were presented at Piccadilly Circus this morning (10 November) in order to engage with the London commuters on their way to work.