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By Rebecca Stewart | Trends Editor

November 10, 2016 | 2 min read

The Drum's Do It Day challenges were presented at Piccadilly Circus this morning (10 November) in order to engage with the London commuters on their way to work.

Ahead of the event, which seeks to provide real-world solutions to some of the planet's most pressing problems in a 24-hour timeframe, our intrepid video reporter, Katie Deighton braved the cold to capture the campaigns being screened on one of the world's most iconic billboards.

Ads from the likes of Amnesty International and ClientEarth have been running in the capital thanks to Clear Channel which has also given The Drum use of its New York Times digital billboard today.

Do It Day UK is all over for another year, but this evening we will be rewarding some of this year's most inspiring creative work at the Marketing Can Change the World Awards, while Do It Day New York is still full steam ahead at the time of writing.

You can keep up to date with what's happening over on our live blog and find out how UK brands helped change the world today here.

Modern Marketing Do It Day Amnesty International

Other episodes in the series

Episode 1

How IBM will help police forces to find missing people faster at The Drum’s Do It Day

We caught up with IBM’s Julia Glencross to find out how the brand will be changing the world on Do It Day.

Episode 2

How Dennis Publishing plans to generate awareness for the Heart of England Forest on The Drum’s Do It Day

Dennis Publishing is back for a second year of Do It Day, hoping to build on the forestry success of 2015 with its ‘Hug a tree: Name our forest’ campaign.

Episode 3

How ClientEarth will help combat London deaths from air pollution at The Drum’s Do It Day 2016

ClientEarth will help Londoners avoid life threatening air pollution levels with a new awareness campaign, which will be put into action at The Drum’s Do It Day on 10 November.

Episode 4

How the Eating Better Alliance will encourage men to eat less meat on The Drum’s Do It Day 2016

The Eating Better Alliance will oversee the launch of a new campaign at this year’s Do It Day, encouraging men to cut down on their meat consumption by coining the phrase ‘VegCurious’.

Episode 5

How Digital Futures will find 100 young people work placements at The Drum’s Do It Day 2016

Educational movement Digital Futures will use the idea of ‘blind CVs’ and a double decker branded bus to get young people into digital work placements on Do It Day.

Episode 6

Challenges, brainstorms, pitches: What happened at Plan It Day UK 2016

With just one week to go until Do It Day 2016, take a look back on last month’s Plan It Day to find out how hundreds of marketers came together to devise creative solutions to the real-world challenges set by our sponsors.

Episode 7

How Business In The Community will begin reviving local high streets on The Drum’s Do It Day 2016

Plan It Day challenger Business In The Community selected two campaign ideas as solutions to its set problem: how do we rally companies together to revive the British high street, increase local retail footfall, turn around empty premises and create jobs.

Episode 8

How O2, Greengrass and Bing Ads will get men to tackle gender inequality on The Drum’s Do It Day

O2, Greengrass and Bing Ads asked creatives at Plan It Day to come up with a way to tackle gender inequality in the work place, focusing directly on men.

Episode 9

How Airbnb will empower communities to turn their neighbourhoods into tourist hotspots at The Drum’s Do It Day 2016

Sharing accommodation brand Airbnb will look to implement a new app on Do It Day (10 November) in order to shine a light on off-the-beaten-track locations that could benefit from a tourism boost.

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