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Marketing

From in-depth brand strategy breakdowns to global CMO interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.

SAP: “Office Cat”

2 days ago

3 min read
SAP gives AI hype a reality check in new video spot
SAP
A printing press, in action

2 days ago

5 min read
Why print journal advertising is still essential to omnichannel healthcare marketing
The Drum Network
Elderly man with headphones

2 days ago

17 min read
Editors’ Picks: The top 20 campaigns from The Drum Awards 2023
The Drum Awards Festival
Change the Ref

3 days ago

4 min read
WPP, Heinz and DDB dominate at The Drum Awards Festival 2023 Grand Finale
The Drum Awards Festival
An eye lit up in the darkness

3 days ago

6 min read
Digital campaign effectiveness is all about capturing (and holding) attention
The Drum Network
Calm's outdoor photography exhibition

3 days ago

6 min read
All of the winners from The Drum Awards for PR 2023
The Drum Awards Festival
women holding phone and scrolling

3 days ago

5 min read

Sponsored

Reducing friction to build connections: 7 CX trends to prepare for in 2024
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Member Exclusives

Girls listening to a portable CD player at a Müller Corner Originals pop up
Premium Item

30 Nov 2023

5 min read
Which brands are getting the 90s trend right?
Build A Brand
Reddit logo on pink backdrop
Premium Item

21 Nov 2023

5 min read
How to cultivate community on Reddit
reddit
Premium Item

17 Nov 2023

5 min read
How to pitch branded entertainment: lessons from Channel 4
Channel 4
The Drum Awards for Experience

The Drum Awards for Experience 2023 preview: everything you need to know

The Drum Awards

Latest Videos

The Drum Awards Festival

The Drum Awards for Content 2023

Award Winning Stories

Dentsu's Steve Woerner on winning Agency Team of the Year with social impact strategies

Award Winning Stories

Shelter's Helen Jones on their Drum Awards triumph for impactful Social Purpose campaigns

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024