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Marketing

From in-depth brand strategy breakdowns to global CMO interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.

Estrid

New

5 min read
Why viral razor brand Estrid needed a chief brand officer to grow beyond DTC
DTC
Video is now an essential part of a successful marketing playbook

New

5 min read

Sponsored

Is this the ultimate guide to video marketing?
Promoted
A tiny glass globe, held in the palm of a hand

New

4 min read
Amid economic trouble, here’s how to test internationally with digital marketing
The Drum Network
Hilton is launching its global brand platform in Asian markets

2 days ago

7 min read
Inside Hilton’s accelerating mission to become the destination of choice in Asia
Hilton Hotels
Lush

3 days ago

5 min read
As others zig, Lush zags
Opinion
John Lewis

3 days ago

2 min read
Sharon White’s exit was inevitable – now John Lewis needs to get back to basics
Opinion
A robot, looking up at the camera a little creepily

3 days ago

9 min read
How does AI art make creative directors feel, really?
Artificial Intelligence

Member Exclusives

Lush, Lego and NTS case studies for building fandom
Premium Item

3 days ago

5 min read
Four lessons for building fandoms, featuring Lego, Lush and NTS
Build A Brand
Measurement
Premium Item

26 Sep 2023

6 min read
How to measure for success in an omnichannel world
How do you solve a problem like...
How AI is helping speed up keyword generation
Premium Item

20 Sep 2023

5 min read
AI has transformed search, but how should marketers use it for better keywords?
Artificial Intelligence
Lush

Inside the Lush brand collaboration machine (that doesn’t rely on social media)

lush

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies