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Marketing

From in-depth brand strategy breakdowns to global CMO interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.

grimace and the hamburglar

New

3 min read
McDonald’s mascot Grimace celebrates his birthday with ‘90s style & his own purple sha...
McDonald's
people taking photos of food with their phones

New

3 min read
Nearly 90% of consumers no longer trust influencers, new study finds
user generated content
guano

New

6 min read
Beware of bird poo: why retail media can learn from previous gold rushes
Opinion
why making the switch to GA4 is better for brand, better for business

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7 min read

Sponsored

3 reasons why making the switch to GA4 is better for brand, better for business
Promoted
Warner Bros Barbie movie drops July 21

New

7 min read
The brand boss behind Barbie’s comeback opens up the Mattel Playbook
mattel
Inside Ford's virtual car launch
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New

4 min read
Inside Ford’s first-ever virtual car launch
ford
'richard pic gallery' in the subway

New

5 min read
Plenty of Fish’s ‘Dick Pics’ and why dating apps are taking their ads to the subway
Brand strategy

Member Exclusives

Inside Ford's virtual car launch
Premium Item

New

4 min read
Inside Ford’s first-ever virtual car launch
ford
Retail media worth $100bn globally, why should brands jump on the bandwagon?
Premium Item

5 days ago

4 min read
Retail media: everything brands need to know
Build A Brand
Top 7 brand YouTube channels
Premium Item

30 May 2023

6 min read
7 brands with killer YouTube channels
Social Media
How to sell the experience and not the product
Premium Item

25 May 2023

8 min read
How to sell the experience rather than the product
Brand Experience
The APAC winners of The Drum Awards for Marketing have been revealed

The Drum Awards for Marketing APAC 2023 winners revealed

The Drum Awards for Marketing APAC

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Gary Vaynerchuk's top tips on how marketing leaders can leverage digital to grow their business

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31 May 2023

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Group Black CEO & Ad Club honoree Travis Montaque on purposeful entrepreneurship
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31 May 2023

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Inside the viral Heinz x Absolut collab that sent pasta sauce sales soaring
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30 May 2023

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Over 70% of Unilever’s ads will now have disabled representation behind the camera
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30 May 2023

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Advertisers want Emily in Paris-style branded content – this talent agent plans to help
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Conny

30 May 2023

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Unilever’s Conny Braams departs, here’s what she leaves behind
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A bite taken out of a cookie, representing the end of third party cookies

30 May 2023

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Hear me out: the death of the cookie is a good thing for marketers - here’s why
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Budweiser

30 May 2023

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How Budweiser became the top Fifa World Cup brand in India
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30 May 2023

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How Income revitalized Singapore’s travel industry
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Roblox Supermalls experience

30 May 2023

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SM Supermalls engaged young audiences with a one-of-a-kind Roblox experience
The Drum Awards for Marketing APAC
Indeed

30 May 2023

3 min read
WiredCo helped Indeed prepare Australia for the 7-second résumé
The Drum Awards for Marketing APAC
mastercard

30 May 2023

3 min read
Mastercard made sure its rugby sponsorship turned into a loud success
The Drum Awards for Marketing APAC
The creative associated with the Converse.IN search campaign, with the core Converse products

30 May 2023

4 min read
Performics turned consumer concerns into DTC success for Converse
The Drum Awards for Marketing APAC
Creed x ROBBi toy

30 May 2023

3 min read
Why perfumier Creed developed a scented collectible straddling physical & digital worlds
The Drum Awards for Marketing APAC
Marriot

30 May 2023

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Marriot and One Esports wooed gamers with a chat show
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Tuvalu

30 May 2023

2 min read
Tuvalu became a digital nation to spark global action for climate change mitigation
The Drum Awards for Marketing APAC
Kayo

30 May 2023

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This David Warner campaign helped Kayo Sports bat harder for Indians
The Drum Awards for Marketing APAC
person using a smartphone

30 May 2023

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Forced by the pandemic to innovate digitally, Income Insurance seized the moment
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies