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Marketing

From in-depth brand strategy breakdowns to global CMO interviews and the latest ad spend figures, here we bring together all the insights and information the modern marketer needs to succeed.

Brand partnership

2 days ago

8 min read
To perfect a non-profit partnership think Shell X Greenpeace... then do the opposite
Opinion
A well-dressed woman on a street

2 days ago

6 min read
Timing, tone, and audience: 3 pillars for brands leveraging trends on social
The Drum Network
Heidi Montag and Spencer Pratt looking elderly

2 days ago

3 min read
Mint Mobile celebrates ABC’s The Golden Bachelor with an aged Heidi Montag & Spencer Pra...
Mint Mobile
Social

3 days ago

7 min read
We’ve reached peak social media sameification, and it may get worse
Opinion
Lush

3 days ago

7 min read
Inside the Lush brand collaboration machine (that doesn’t rely on social media)
lush
Clickbait illustration

4 days ago

5 min read
New parameters define spammy ‘made for advertising’ sites
media planning and buying
Srtike

4 days ago

6 min read
The Hollywood strikes left creators with a difficult choice: solidarity or salary?
Opinion

Member Exclusives

Measurement
Premium Item

5 days ago

6 min read
How to measure for success in an omnichannel world
How do you solve a problem like...
How AI is helping speed up keyword generation
Premium Item

20 Sep 2023

5 min read
AI has transformed search, but how should marketers use it for better keywords?
Artificial Intelligence
How brands can use Pinterest's new shiny features
Premium Item

15 Sep 2023

5 min read
Pinterest is wooing advertisers with its new features. Here’s how they work
Build A Brand
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The Drum Awards

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies