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Leaders from Vodafone Business and Accenture Song discuss how CMOs can balance technology and creativity with humanity.

27 Nov 2023

4 min read

Sponsored

Delivering purpose and promise by embracing the ‘human moment’

Promoted

Accenture Song's Ana Madrid and Roku's Laura Chaibi talk data

20 Nov 2023

4 min read

Sponsored

Orchestrating a data symphony to deliver the best outcomes for brands & customers

Promoted

Supermarket aisles showing colourful goods on shelves, with a trolley in the distance

17 Nov 2023

11 min read

How the top holding companies are battling it out over retail media

Retail media

Homepage of the roblox.com website

15 Nov 2023

9 min read

Does the metaverse still hold promise for retail brands?

Metaverse

Accenture Song's Zoe Eagle and Allplant's Shelley Macintyre talk creativity and tech

13 Nov 2023

4 min read

Sponsored

Championing creativity through the lens of your customer

Promoted

S4 executive

10 Nov 2023

5 min read

Sorrell on S4: ‘The train set we have is sufficient; we just have to run it better’

financial results

09 Nov 2023

6 min read

Job losses indicate S4 Capital ‘not a business that can say it’s growing’

financial results

Two men shaking hands in front of a podium

09 Nov 2023

5 min read

Publicis hopes new Arabic-language AI tool will reverse Anglophone bias in Middle East

Generative AI

Brands

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Leaders from Vodafone Business and Accenture Song discuss how CMOs can balance technology and creativity with humanity.

27 Nov 2023

4 min read

Sponsored

Delivering purpose and promise by embracing the ‘human moment’

Promoted

Accenture Song's Ana Madrid and Roku's Laura Chaibi talk data

20 Nov 2023

4 min read

Sponsored

Orchestrating a data symphony to deliver the best outcomes for brands & customers

Promoted

Accenture Song's Zoe Eagle and Allplant's Shelley Macintyre talk creativity and tech

13 Nov 2023

4 min read

Sponsored

Championing creativity through the lens of your customer

Promoted

Advertisers spend big this Christmas

09 Nov 2023

3 min read

UK advertisers set to spend record £9.5bn this Christmas

Advertising Association

B2B World Fest

07 Nov 2023

7 min read

The best of B2B World Fest: creativity, disruption and delivering brand promises

B2B World Fest

Boots

02 Nov 2023

5 min read

Boots’ makeup-only store could be a stroke of genius

Opinion

A yellow 'smiley face' ball, bobbing in a pond

31 Oct 2023

6 min read

Q4 outlook isn’t perfect for marketers, but there’s cause for optimism about 2024

The Drum Network

Setting the stage for customer relevance

30 Oct 2023

10 min read

Sponsored

5 major life trends impacting how brands can stay relevant with customers

Promoted

Media

show all

Supermarket aisles showing colourful goods on shelves, with a trolley in the distance

17 Nov 2023

11 min read

How the top holding companies are battling it out over retail media

Retail media

From consent to collaboration: how to drive privacy centric growth in 2024

07 Nov 2023

6 min read

Sponsored

From consent to collaboration: how to drive privacy centric growth in 2024

Promoted

Netflix on TV screen with man's feet in foreground

01 Nov 2023

6 min read

New Netflix ad formats, including sponsorships and QR codes, create opportunity and risk

netflix

Woman recording a podcast

24 Oct 2023

6 min read

Podcasting spend is down. What will it take for CMOs to take the channel seriously?

IPA Bellwether

Someone gesturing for 'more' during a business meeting

09 Oct 2023

4 min read

Just 11% of marketers think their media agency’s model is fit for purpose

research

Rio Ferdinand and Sue Fennessey in conversation with Gordon Young

28 Sep 2023

5 min read

The Drum Live: Rio Ferdinand wants brands to back a new era of social media

The Drum Live

Technology

show all

Homepage of the roblox.com website

15 Nov 2023

9 min read

Does the metaverse still hold promise for retail brands?

Metaverse

07 Nov 2023

5 min read

AI Safety Summit: what marketers need to know

Opinion

03 Nov 2023

6 min read

Governments step up efforts to regulate AI – but there’s still a long road ahead

AI

Hulme

31 Oct 2023

4 min read

It’s time for a positive global conversation on the future of AI

Opinion

25 Oct 2023

5 min read

Decentraland’s AI World Fair seeks to show there’s life in the metaverse yet for brand...

AI

AI working

24 Oct 2023

4 min read

Want to have a job in an AI world? Start preparing now

Opinion

11 Oct 2023

7 min read

The 5 biggest unresolved issues surrounding the use of AI in marketing

AI

Agencies

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S4 executive

10 Nov 2023

5 min read

Sorrell on S4: ‘The train set we have is sufficient; we just have to run it better’

financial results

09 Nov 2023

6 min read

Job losses indicate S4 Capital ‘not a business that can say it’s growing’

financial results

Two men shaking hands in front of a podium

09 Nov 2023

5 min read

Publicis hopes new Arabic-language AI tool will reverse Anglophone bias in Middle East

Generative AI

Instagram login

02 Nov 2023

8 min read

Tech client caution has held agencies back this year. When might ad spend return?

financial results

Man looking at light installation

19 Oct 2023

13 min read

AI boom, social commerce surge, funnel collapse: Agency leaders share top 2024 predictions

predictions

18 Oct 2023

4 min read

Agency group Kin + Carta could go private if £200m buyout deal goes ahead

Mergers and acquisitions

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