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Awards Case Studies

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.

17 Nov 2025

6 min read

Botafogo’s unnoticed sponsorship saved lives - here’s how

17 Nov 2025

7 min read

Revealing how Genomics England broke the silence with a culturally resonant dominoes campa...

17 Nov 2025

7 min read

Quest Global transformed rural education with innovative scholarships, here’s how
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Media Case Studies

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17 Nov 2025

3 min read
Why Ikea’s affordable DIY campaign transformed home improvement perceptions
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17 Nov 2025

5 min read
Inside Unilever Thailand’s great idea to boost fabric softener sales
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17 Nov 2025

7 min read
Explained: A frictionless (and award-winning) omnichannel campaign from Vaseline
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17 Nov 2025

5 min read
How Heycar doubled e-commerce sales with strategic optimization
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17 Nov 2025

2 min read
How Australian Red Cross Lifeblood's real-time campaign boosted donor intent
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17 Nov 2025

2 min read
How Beetlejuice revived with a Gen Z digital blitz
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17 Nov 2025

6 min read
How Rocket reignited the American Dream with a historic Super Bowl singalong
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17 Nov 2025

4 min read
How Seguros del Estado reinvented insurance with cultural flair
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Social Purpose Case Studies

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17 Nov 2025

6 min read
How Soles4Souls revamped its mission with an empowering campaign
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17 Nov 2025

6 min read
How Hopeful Monsters' Great Unwaste campaign transformed Australia's food waste crisis
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17 Nov 2025

6 min read
How UICC’s ‘Upside Down’ Challenge flipped global cancer awareness
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17 Nov 2025

3 min read
How Southpaw’s global film campaign spotlighted the urgent play deficit
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17 Nov 2025

2 min read
How KYIKATEJÊ transformed prejudice into pride for Brazil’s first Indigenous football c...
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17 Nov 2025

4 min read
How Imperial’s ‘Back Home’ campaign restored Costa Rica’s beaches
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17 Nov 2025

5 min read
How NHSBT's data-led strategy boosted blood donation bookings
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17 Nov 2025

6 min read
Why Oxfam launched a climate justice campaign
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Advertising Case Studies

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5 days ago

4 min read
Explained: Lidl’s Oasis masterplan that won over fans
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5 days ago

6 min read
Inside Just Eat Takeaway’s Squid Game 2 campaign delivered a thrilling takeover
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5 days ago

5 min read
How Pepsi’s innovative Sweet Room campaign captured Gen Z’s imagination
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5 days ago

6 min read
Why Hero Cosmetics’ mighty patch campaign cracked the acne stigma
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5 days ago

4 min read
Glassphemous: Inside a Guinness campaign that sparked a cultural revival
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5 days ago

4 min read
Cadbury’s ‘Made to Share’ campaign connected people. It also boosted sales
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5 days ago

2 min read
How the English Dictionary redefined Indian English with playful, cultural insight
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5 days ago

2 min read
Inside Beyond Meat’s constipated campaign to boost vegan advocacy
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Social Media Case Studies

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4 days ago

1 min read
How Heinz hijacked Deadpool & Wolverine to boost ketchup sales this summer
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4 days ago

5 min read
Explained: Ampara Silvestre’s viral campaign banned harmful wildlife pet posts
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4 days ago

2 min read
How Tripadvisor revamped social strategy to capture Gen Z
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4 days ago

5 min read
Wilderness Agency drove record-breaking 2025 premiership rugby final sales, here’s how
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4 days ago

2 min read
How Ikea flipped the ‘u up?’ text to boost mattress sales
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4 days ago

4 min read
Explained: Fabric Social’s cost-effective global paid social campaign boosted Big Bus To...
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4 days ago

5 min read
How Nails Inc redefined beauty with its #nailinglife campaign
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4 days ago

5 min read
How Currys flipped the script - literally - to engage Gen-Z
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B2B Case Studies

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4 days ago

5 min read
How Capgemini made the wind visible at America’s Cup
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4 days ago

7 min read
How Qualcomm’s developer-centric pivot reshaped its online presence
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4 days ago

7 min read
How Capgemini redefined its relationship with a global beauty leader
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4 days ago

8 min read
How Fujifilm Business Innovation Australia revitalized its brand with a creative transformation...
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4 days ago

7 min read
How SCIEX turned skepticism into proof for the ZenoTOF 8600 launch
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4 days ago

6 min read
How SCIEX turned skepticism into a splashy success at ASMS
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4 days ago

6 min read
How Kraft Heinz revolutionized restaurant marketing with Heinz Verified
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4 days ago

7 min read
Inside Aurora’s bold campaign for Weightmans: redefining legal marketing
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Experience Case Studies

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3 days ago

8 min read
How Comcast Business redefined golf experience with a tech-driven game
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3 days ago

7 min read
Why SCADstory Atlanta redefined immersive campus recruitment with a multisensory masterpie...
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3 days ago

6 min read
Why SCAD’s immersive brand story redefined campus recruitment
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3 days ago

5 min read
How Singapore Tourism Board revitalized Orchard Road with a creative festival
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3 days ago

7 min read
Inside Stagwell’s award-winning Cannes Sport Beach
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3 days ago

7 min read
Explained: astraZeneca redefined ASCO 2025 with sustainable design
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3 days ago

6 min read
How Tu transformed perceptions with a chic, mystery pop-up in Soho
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3 days ago

1 min read
How Mastercard turned Carnival makeup stones into a secure payment solution
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Design Case Studies

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5 days ago

2 min read
How Fortnum & Mason’s quirky nut campaign cracked up modern shoppers
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14 Nov 2024

5 min read
EDS sufferers pain made visible by WMH&I
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12 Nov 2024

5 min read
Why NBCU redesigned election coverage as a rich interactive experience
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12 Nov 2024

3 min read
Spotify coded music videos into spreadsheet to attract media planners. It worked
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12 Nov 2024

4 min read
This grossout ‘Smear Campaign’ resonates with UK public
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12 Nov 2024

3 min read
​Persil’s poster scavenger hunt wins big with Arsenal fans
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12 Nov 2024

4 min read
Pastiglie Leone brand reinvigorated through ‘sensory escapism’
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12 Nov 2024

3 min read
Harvey Nichols rekindled its ‘hedonistic’ attitude through packaging
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PR Case Studies

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3 days ago

2 min read
Why ASICS’ ‘Mind’s Best Friend’ campaign tapped a dog for mental health advocacy
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3 days ago

7 min read
How Gillette’s 2024 relaunch turned a 1980s icon into a cultural phenomenon
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3 days ago

5 min read
First Choice reinvented package holidays for lads. Here’s how
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3 days ago

4 min read
How Hershey’s Milk Chocolate with Caramel bar ignited a nostalgic summer surge
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3 days ago

2 min read
This clever Specsavers campaign tackled hearing loss stigma
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3 days ago

3 min read
Explained: ASICS’ innovative ‘Desk Break Clause’ campaign
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3 days ago

3 min read
How Peppa Pig’s celebrity pregnancy campaign captured global headlines
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3 days ago

4 min read
How Dove’s #ShareTheFirst campaign empowered women to embrace authenticity
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Content Case Studies

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4 days ago

6 min read
You will really like it, when they learn to wipe it: Inside an Andrex throwback
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4 days ago

7 min read
How Visit Qatar’s Ramadan campaign redefined cultural celebration
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4 days ago

4 min read
How Sephora’s faces of music campaign captured Gen Z’s hearts
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4 days ago

5 min read
How Nutter Butter engaged Gen Z with a surreal nutterverse campaign
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4 days ago

5 min read
How Kinder’s multilingual app bridged language barriers for joyful reading
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4 days ago

5 min read
How a playful Orea campaign revived sales
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4 days ago

2 min read
How brand Scotland’s local stories campaign boosted perceptions
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4 days ago

4 min read
How Arsenal tackled food poverty with football
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Agency Business Case Studies

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14 Nov 2024

7 min read
How PR shop The Romans is growing its global empire
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14 Nov 2024

3 min read
How Unlimited Group became Agency of the Year, months after acquisition by Accenture
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14 Nov 2024

4 min read
How award-winning Translate Plus keeps client satisfaction rates over 90%
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14 Nov 2024

6 min read
How CEO Chris Jones led Space & Time’s pivot to become a ‘growth marketing agency’
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14 Nov 2024

6 min read
‘The agency of tomorrow’: How agency of the year Manifest future-proofed in 2024
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14 Nov 2024

6 min read
How ‘treating culture as a serious business’ netted Hopeful Monsters a Drum Award
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14 Nov 2024

4 min read
How agency Cactus is helping the world to understand men’s mental health
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14 Nov 2024

7 min read
How Locaria’s work to redefine marketing localization strategy became award-winning
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Search Case Studies

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28 Nov 2023

6 min read
Zipcar shares award-winning strategy to grow visibility in search
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28 Nov 2023

6 min read
How Verve used good content to grow an online mortgage client's marketshare
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28 Nov 2023

5 min read
Specsavers plugged appointment data into media buying, here's how it worked
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28 Nov 2023

7 min read
How Nicorette ensured its site visibility lived up to its brand power
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28 Nov 2023

5 min read
Royal Mail's award-winning B2B drive explained
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28 Nov 2023

6 min read
Using taboo-busting editorial to reach new audiences: lessons from Libresse
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28 Nov 2023

6 min read
Kinesso helped Hiscox turn around its organic reach
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28 Nov 2023

3 min read
How Verint migrated websites without losing SEO momentum
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Metaverse Case Studies

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10 Dec 2023

2 min read
How EY has built out an award-winning metaverse lab
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08 Dec 2023

4 min read
Adidas Original's venture into the metaverse explained
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29 Nov 2023

4 min read
Saweetie rocked the metaverse for the Super Bowl, here's how they did it
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29 Nov 2023

3 min read
How Cult set up a Beauty Week in the metaverse for top clients
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29 Nov 2023

7 min read
H&M nailed its metaverse entry with one simple priority. UX
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29 Nov 2023

6 min read
Metavision became a metaverse leader - here's how
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29 Nov 2023

3 min read
Papa John's cut a nice slice of the NFT market with this award-winning work
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29 Nov 2023

3 min read
Pizza Hut's move from Web 2 to Web 3 made it a big cheese in the metaverse - here's how
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Out of Home Case Studies

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05 Dec 2023

3 min read
Maybelline on launching its falsies to the world
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05 Dec 2023

3 min read
How Rethink took Ikea window shopping to new heights
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05 Dec 2023

3 min read
TfL on launching the Elizabeth Line
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05 Dec 2023

4 min read
How creative, media and PR boosted Tony Blair's ticket sales
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05 Dec 2023

7 min read
How Posterscope and EE got late night commuters home safely
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05 Dec 2023

4 min read
GSA created buzz around Google's geospatial software, here's how
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05 Dec 2023

6 min read
How Kinetic & PHD drove Barbie & Ken to movie success
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05 Dec 2023

3 min read
Harry's on how seeing the big picture delivered big sales
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Marketing Americas Case Studies

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11 Jun 2025

5 min read
How Jack Link’s 2024 national jerky day campaign soared with a spectacular drone show
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11 Jun 2025

2 min read
Inside MGA’s viral holiday campaign: a diss track triumph
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11 Jun 2025

6 min read
TurboTax’s clever horror film conquered Gen Z’s tax anxiety
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11 Jun 2025

3 min read
How Oura’s captivating storytelling boosted sales by 42% in a month
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11 Jun 2025

3 min read
How Soles4Souls’ impactful clothing campaign boosted awareness and donations
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11 Jun 2025

7 min read
How workday rocked the B2B world
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11 Jun 2025

5 min read
Find out how Headspace boosted holiday signups with this efficient AI campaign
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11 Jun 2025

4 min read
How this Stella Artois campaign redefined premium beer for everyday moments
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Marketing EMEA Case Studies

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05 Jun 2025

2 min read
Sky Ireland's bold entry into mobile market exceeded expectations.
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05 Jun 2025

4 min read
This campaign with Mourinho revealed Snickers's groundbreaking AI strategy
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05 Jun 2025

5 min read
Inside Jeep’s groundbreaking community-driven campaign
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05 Jun 2025

7 min read
Inside MRS Training and Rescue’s groundbreaking campaign to save lives
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05 Jun 2025

4 min read
How Husqvarna’s viral campaign turned lawnmowers into gaming consoles
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05 Jun 2025

4 min read
How Killed Here forced a change in domestic homicide laws
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05 Jun 2025

4 min read
How this transformative Sky campaign redefined its brand identity
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05 Jun 2025

7 min read
Inside Taco Bell’s clever UK lunch market capture
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Marketing APAC Case Studies

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28 May 2025

6 min read
Inside Hong Kong Jockey Club’s campaign to transform public perception and create a huge...
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28 May 2025

5 min read
How Bebeclub’s AI poop tracker transformed digestive health insights for mothers
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28 May 2025

5 min read
Inside Shell Helix’s Ferrari-backed ad campaigns that drove real results
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28 May 2025

7 min read
How HSBC won over ASEAN businesses with this clever B2B campaign
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28 May 2025

1 min read
How SKM’s 'Be Greater’ campaign reached 11m with kind viral shorts
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28 May 2025

4 min read
How Haier’s Australian Open sponsorship drove a brand rejuvenation
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28 May 2025

7 min read
How RHB won gold for uniting Malaysia with the ‘Forgiveness’ campaign
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28 May 2025

7 min read
How Vaseline won gold with a bold, tinted lip care campaign in the Philippines
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Digital Advertising Case Studies

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06 Dec 2023

5 min read
How soldier letters became a cornerstone of a Canadian mortgage brand's campaign
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06 Dec 2023

4 min read
Mastercard's Team of Leos was a Messi masterclass, here's why
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06 Dec 2023

6 min read
Success not to be sneezed at: Telfast's pollen trigger machine explained
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06 Dec 2023

2 min read
How KitKat said more with fewer words in digital
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06 Dec 2023

5 min read
GumGum and Playground xyz on fusing attention and contextual tech for huge ROAS increase
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06 Dec 2023

7 min read
Henkel explains its award-winning account-based transformation
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06 Dec 2023

5 min read
How Hennessy crafted success with a programmatic omnichannel campaign
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06 Dec 2023

5 min read
How an out-of-the-box social campaign showed an off-road powerhouse in full focus
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Digital Industries Case Studies

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5 days ago

5 min read
How NFL and Code and Theory revamped the app for a seamless fan experience
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5 days ago

7 min read
How Overwolf Ads revolutionized in-game advertising with zero technical lift
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5 days ago

3 min read
Explained: Love Captured transformed human trafficking awareness with a gripping dual-narrative...
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30 Nov 2023

6 min read
Yeti on how setting out the perfect year ahead is bolstering brand engagement
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30 Nov 2023

5 min read
Google Pixel and The Guardian scored big at the Women's World Cup, here's how
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30 Nov 2023

5 min read
Coca-Cola explains how it showed Saudi Arabia a new side of its brand
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30 Nov 2023

7 min read
How paint brand Valspar brought new life to its online brand
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30 Nov 2023

7 min read
How Smarthub's investment is taking ad tech to new heights
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