Awards Case Studies

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.

The WhatsIn Store provided an experiential, emotive way to highlight the lived experience of blind and partially sighted people

05 Dec 2022

3 min read

The story behind the RNIB's push to get supermarkets to think differently about packaging
bucks sneakers

05 Dec 2022

3 min read

The Milwaukee Bucks needed to find a new sponsor – fast. Direct mail helped them win
Mondi

05 Dec 2022

3 min read

How paper brand Mondi ripped up the rules by investing in a downturn
The campaign highlighted the opportunities for advertisers to reach Spotify's vast and engaged audience

05 Dec 2022

3 min read

Spotify’s All Ears On You campaign delivered 185,000 new users on its Advertising platfo...
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The Drum Awards for Marketing APAC Case Studies

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The Lamborghini NFT created alongside the last production model of the Aventador LP 780-4 Ultimae Coupé

5 days ago

4 min read
Lamborghini celebrated its heritage and future by creating an immortal car
The Drum Awards for Marketing APAC
Kayo

5 days ago

3 min read
This David Warner campaign helped Kayo Sports bat harder for Indians
The Drum Awards for Marketing APAC
person using a smartphone

5 days ago

3 min read
Forced by the pandemic to innovate digitally, Income Insurance seized the moment
The Drum Awards for Marketing APAC
Data in a network visualisation

5 days ago

3 min read
Singaporean broker Income Insurance united its distant data silos – here's how
The Drum Awards for Marketing APAC
3d billboard

5 days ago

3 min read
The story behind Circles.Life’s first-ever 3D billboard in Australia
The Drum Awards for Marketing APAC
Metaverse

5 days ago

3 min read
Yahoo TV’s winning formula for selling its metaverse co-creation lab to brands
The Drum Awards for Marketing APAC
Moxy

5 days ago

2 min read
Inside Moxy’s winning AR hotel experience for Gen Z
The Drum Awards for Marketing APAC
Budweiser

5 days ago

4 min read
How Budweiser became the top Fifa World Cup brand in India
The Drum Awards for Marketing APAC

Experience Case Studies

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Raising the Bar

07 Dec 2022

4 min read
How Verve and Diageo transformed 88 bars suffering post-Covid
The Drum Awards
Pot Noodle

06 Dec 2022

3 min read
How Pot Noodle's Twitch stream helped 150 young people land a job
The Drum Awards
King event

06 Dec 2022

3 min read
How King made the world playful with its in-house experience
Awards Case Studies
Speed Demons

06 Dec 2022

4 min read
How Virgin Media broke a Guinness World Record with its Speed Demons team
The Drum Awards
Lego

06 Dec 2022

3 min read
How Lego and a west Harlem-based NGO created meaningful change in the community
The Drum Awards
Rewidling

06 Dec 2022

4 min read
Why 80,000 people came to Innocent’s Trafalgar Square takeover
The Drum Awards
Sipsmith

06 Dec 2022

2 min read
How Sipsmith turned heads with a customised phone booth sponsorship
sipsmith
John McEnroe vs John McEnroe

06 Dec 2022

3 min read
How Michelob Ultra served up the most innovative sports experience of 2022
Awards Case Studies

PR Case Studies

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Grenfell Street Party

09 Dec 2022

4 min read
Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower
PR Case Studies
The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read
Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...
Awards Case Studies
Faithless x OTO: Insomnia The Drop Off

08 Dec 2022

3 min read
Why CBD brand OTO remixed iconic 90s rave hit 'Insomnia'
The Drum PR Awards
'Bone Appétit' campaign from The Hilton Group

08 Dec 2022

3 min read
How The Hilton Group enticed staycationers with fancy dog food
The Drum PR Awards
'Time To Take It' by Volvo Cars

08 Dec 2022

3 min read
Why Volvo encouraged its male staffers to take equal parental leave
The Drum PR Awards
'Making blinds less boring through sexy PR'

08 Dec 2022

4 min read
Hillarys sheds light on how its PR campaign made blinds less boring
The Drum PR Awards
Nerf

08 Dec 2022

3 min read
How Nerf blasted negative connotations with a YouTube masterclass
hasbro
Avast's 2021 George Orwell campaign

08 Dec 2022

3 min read
The story behind Avast's idea to use George Orwell's 1984 to educate on cyber surveillance
Awards Case Studies

Content Case Studies

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Wells Fargo Bank Bloomberg Media Studios and Colonial Williamsburg Quest for Better campaign

09 Dec 2022

3 min read
Wells Fargo Bank and Bloomberg Media Studios embark on a Quest for Better
The Drum Awards
Dennis the Menace and Minnie find out how to stay safe online

09 Dec 2022

4 min read
How Beano become a force for good in EE partnership
The Drum Awards
McDonald's "One Lovin' It" campaign

09 Dec 2022

3 min read
Inside McDonald’s recreation of its famous jingle for The Queen’s Platinum Jubilee
The Drum Awards
fenty

09 Dec 2022

3 min read
Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
Digital Advertising
OcadoLife Magazine

09 Dec 2022

3 min read
Inside the launch of Ocado's first magazine
The Drum Content Awards
Space x

09 Dec 2022

2 min read
How WestJet reached a third of Canadians by launching a fake space program
Awards Case Studies
BMW advertisement in British Vogue

09 Dec 2022

4 min read
BMW goes that extra mile to engage an untapped audience
The Drum Awards
canesten 2022

09 Dec 2022

4 min read
Why Canesten and Analog Folk created an educational platform to truthfully portray vaginas
Social Purpose Case Studies

Out of Home Case Studies

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Billboard advertising Notion - a collaborative workspace

06 Dec 2022

4 min read
How Notion won big for its first international brand campaign
The Drum Awards
Anxiety

06 Dec 2022

3 min read
How Croatia Insurance rigged digital screens to salve public anxiety levels
The Drum Awards
Rise New York & Partners and Floripa Square 3D OOH activation

06 Dec 2022

4 min read
How Rise New York & Partners and Floripa Square transformed OOH with 3D NFT art
The Drum Awards
'When an abuser controls your finances, they control you' HSBC campaign

06 Dec 2022

3 min read
Why HSBC used puppetry in financial abuse billboards
Awards Case Studies
Paramount+ joins forces with London's West End for a Hollywood event takeover

06 Dec 2022

2 min read
Inside Paramount’s ‘Mountain of Entertainment’ launch
Out Of Home
Happy Halloween

06 Dec 2022

3 min read
How Fanta put the 'BOOH' in OOH last Halloween with innovative projection mapping
Awards Case Studies
ITV

06 Dec 2022

4 min read
How ITV blew up out of home with its Trigger Point projection
Out Of Home
Subway

06 Dec 2022

3 min read
Inside Subway's TigerPig dance-off
subway

Digital Advertising Case Studies

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fenty

09 Dec 2022

3 min read
Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
Digital Advertising
Moxy image

09 Dec 2022

3 min read
How Marriott and Qumin challenged China’s Gen Z to expand their horizons
The Drum Awards
united by play

07 Dec 2022

3 min read
Here's how ViewSonic united players to tackle negative gamer stereotypes
Digital Industries Case Studies
Mirror band

06 Dec 2022

5 min read
How CSL drove 5G adoption with immersive AR experiences featuring boy band Mirror
The Drum Awards
Mobile images

06 Dec 2022

5 min read
How Unilever Indonesia spiced up mealtime with free samples during the pandemic
The Drum Awards
Pepsodent Evokes Confident, “Merdeka” Smiles with an AI-powered Brand

06 Dec 2022

3 min read
How Pepsodent used AI to get Indonesia to brush up on its oral hygiene
Awards Case Studies
Rabbit Care

06 Dec 2022

2 min read
Rabbit Care get the jump on banking rivals with a digital advertising award
Awards Case Studies
Tea

06 Dec 2022

4 min read
How Tata Tea raised climate change consciousness with a bold mobile campaign
The Drum Awards

B2B Case Studies

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Man and woman laughing with a blue and green back filter

03 May 2023

5 min read

Sponsored

The winning formula for effective B2B marketing in APAC
Promoted
Blank Canvas

08 Dec 2022

3 min read
When LinkedIn and Fight or Flight gave young prison leavers a fresh start
B2B Case Studies
Mr. Krabs' notorious financial savvy provided the hook for an award-winning B2B campaign

05 Dec 2022

3 min read
Why Envestnet used SpongeBob’s Mr Krabs to take fintech to a wider audience
The Drum B2B Awards
acora

05 Dec 2022

4 min read
Breaking through the deadlock of the IT services industry with a truly creative campaign
The Drum Awards
The campaign highlighted the opportunities for advertisers to reach Spotify's vast and engaged audience

05 Dec 2022

3 min read
Spotify’s All Ears On You campaign delivered 185,000 new users on its Advertising platfo...
The Drum B2B Awards
bis image

05 Dec 2022

4 min read
A look at how The Marketing Practice took O2’s ABM campaigns to the next level
The Drum Awards
The film highlighted the impact of the plastic crisis on communities in Cambodia

05 Dec 2022

3 min read
How ClimeCo and Cargo brought coastal awareness to the B2B world
The Drum B2B Awards
deloitte lta image

05 Dec 2022

4 min read
How Deloitte used AR to bring tennis to a wider audience
The Drum Awards

Social Media Case Studies

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porsche_twitch_2022

09 Dec 2022

4 min read
When Twitch and Porsche rallied gamers to level up its Porsche 99X Electric vehicle
Content Case Studies
dt_virgin_2022

08 Dec 2022

4 min read
How Virgin and FCB Inferno changed dyslexic systemic barriers
Social Media Case Studies
Martha

07 Dec 2022

3 min read
Why beauty brand Clé de Peau Beauté made its TikTok debut with Martha Stewart
Social Media Case Studies
Buxton

07 Dec 2022

2 min read
Why Buxton Water supported London Marathon runners
Social Media Case Studies
Mind01

07 Dec 2022

3 min read
How Mind tackled tough topics and got people talking about mental health
Social Media Case Studies
Aldi01

07 Dec 2022

2 min read
Can you still get social media buzzing without spend? Aldi managed it
Social Media Case Studies
Doja

07 Dec 2022

3 min read
Why JBL worked with Doja Cat to reach Gen Z
Social Media Case Studies
Coca-Cola

07 Dec 2022

3 min read
How Coca-Cola brought 'Real Magic' to a real issue
Social Media Case Studies

Social Purpose Case Studies

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Grenfell Street Party

09 Dec 2022

4 min read
Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower
PR Case Studies
canesten 2022

09 Dec 2022

4 min read
Why Canesten and Analog Folk created an educational platform to truthfully portray vaginas
Social Purpose Case Studies
Breaking Censorship

08 Dec 2022

4 min read
The story behind Breaking Censorship's mission to bring Ukraine news to Russians
The Drum Awards for Social Purpose
Hope For Ukraine

08 Dec 2022

4 min read
How Project Hope rallied the Twitch community to raise money for Ukraine
The Drum Awards for Social Purpose
Rising Voices

08 Dec 2022

5 min read
How Indeed created 1000 new jobs in Hollywood for underrepresented filmmakers
The Drum Awards for Social Purpose
Blank Canvas

08 Dec 2022

3 min read
When LinkedIn and Fight or Flight gave young prison leavers a fresh start
B2B Case Studies
Ukraine

08 Dec 2022

3 min read
The digital campaign saving Ukraine’s cultural heritage
The Drum Awards for Social Purpose
Goop

08 Dec 2022

3 min read
How Goop’s tongue-in-cheek luxury diaper helped raise vital funds for struggling parents
The Drum Awards for Social Purpose

Agency Business Case Studies

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Porter Novelli's work to 'close the say-do gap'

06 Dec 2022

4 min read
How Porter Novelli closed the gaps to transform its bottom line
The Drum Awards
Forster

05 Dec 2022

4 min read
How Forster Communications showed the PR world ‘How to Tackle the Climate Emergency’
The Drum Awards
Wunderman Thompson's Magpie app

05 Dec 2022

3 min read
Inside Wunderman Thompson's plan to spark interest in workplace mentoring with ‘Magpie�...
The Drum Awards
A live shot from the Fanbytes Live event

05 Dec 2022

3 min read
How Fanbytes overhauled its marketing strategy to take on the giants
The Drum Awards
Yellowstone National Park's Inheritance Pass

05 Dec 2022

3 min read
How Yellowstone National Park’s ‘Inheritance Pass’ left a legacy (but not a trace)
The Drum Awards
Slices of orange

05 Dec 2022

3 min read
How ‘Well Works’ by January Digital succeeded in tackling holistic wellbeing
The Drum Awards
A still from the Team Lewis 'Scrap the CV' ad campaign

05 Dec 2022

4 min read
The story behind ‘Scrap the CV’, Team Lewis' tool that shook up agency recruitment
The Drum Awards
A 360-degree aerial shot of a city

05 Dec 2022

3 min read
Canvas8’s new membership platform delivered a 62.5% increase in revenue
The Drum Awards

Digital Industries Case Studies

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fenty

09 Dec 2022

3 min read
Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
Digital Advertising
porsche_twitch_2022

09 Dec 2022

4 min read
When Twitch and Porsche rallied gamers to level up its Porsche 99X Electric vehicle
Content Case Studies
The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read
Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...
Awards Case Studies
tim howard

08 Dec 2022

3 min read
Behind Bidstack and Starcom Worldwide's Paco Rabanne VR experience starring Tim Howard
The Drum Awards
flyer that reads "ukraine humanitarian appeal"

07 Dec 2022

3 min read
Inside the DEC’s Guinness World Record-setting ‘Ukraine humanitarian appeal’
The Drum Awards
woman speaking

07 Dec 2022

3 min read
A behind-the-scenes look at Voltarol’s ‘More Than Movement’ campaign
The Drum Awards
goldfish lens

07 Dec 2022

3 min read
A good look at Campbell’s Company of Canada and Zulu’s ‘Goldfish’ AR lens
The Drum Awards
‘The reality flag: A symbol exposing the missing freedoms of LGBTQ+ Americans’ / Credit: Human Rights Campaign

07 Dec 2022

3 min read
The Human Rights Campaign and VMLY&R’s award-winning ‘Reality Flag’ uncovered
The Drum Awards

Image

4 days ago

8 min read
Ad Club award-winner Shelley Zalis: ‘When purpose meets passion, you’re unstoppable’
ad club

5 days ago

4 min read
How Income revitalized Singapore’s travel industry
The Drum Awards for Marketing APAC
Roblox Supermalls experience

5 days ago

4 min read
SM Supermalls engaged young audiences with a one-of-a-kind Roblox experience
The Drum Awards for Marketing APAC
Indeed

5 days ago

3 min read
WiredCo helped Indeed prepare Australia for the 7-second résumé
The Drum Awards for Marketing APAC
mastercard

5 days ago

3 min read
Mastercard made sure its rugby sponsorship turned into a loud success
The Drum Awards for Marketing APAC
The creative associated with the Converse.IN search campaign, with the core Converse products

5 days ago

4 min read
Performics turned consumer concerns into DTC success for Converse
The Drum Awards for Marketing APAC
Creed x ROBBi toy

5 days ago

3 min read
Why perfumier Creed developed a scented collectible straddling physical & digital worlds
The Drum Awards for Marketing APAC
Marriot

5 days ago

3 min read
Marriot and One Esports wooed gamers with a chat show
The Drum Awards for Marketing APAC