Awards Case Studies

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.

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The Drum Awards for Marketing APAC Case Studies

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'Where creativity meets technology' campaign image

05 Jun 2023

3 min read
How the University of Technology Sydney drove international brand recall
Awards Case Studies
Sauce of Origin campaign,

05 Jun 2023

3 min read
How Pizza Hut hijacked ‘Australia’s Super Bowl’
The Drum Awards for Marketing APAC
Moxy

30 May 2023

2 min read
Inside Moxy’s winning AR hotel experience for Gen Z
The Drum Awards for Marketing APAC
Creed x ROBBi toy

30 May 2023

3 min read
Why perfumier Creed developed a scented collectible straddling physical & digital worlds
The Drum Awards for Marketing APAC
Marriot

30 May 2023

3 min read
Marriott and One Esports wooed gamers with a chat show
The Drum Awards for Marketing APAC
Budweiser

30 May 2023

4 min read
How Budweiser became the top Fifa World Cup brand in India
The Drum Awards for Marketing APAC

30 May 2023

4 min read
How Income revitalized Singapore’s travel industry
The Drum Awards for Marketing APAC
Roblox Supermalls experience

30 May 2023

4 min read
SM Supermalls engaged young audiences with a one-of-a-kind Roblox experience
The Drum Awards for Marketing APAC

Experience Case Studies

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Raising the Bar

07 Dec 2022

4 min read
How Verve and Diageo transformed 88 bars suffering post-Covid
The Drum Awards
Pot Noodle

06 Dec 2022

3 min read
How Pot Noodle's Twitch stream helped 150 young people land a job
The Drum Awards
King event

06 Dec 2022

3 min read
How King made the world playful with its in-house experience
Awards Case Studies
Speed Demons

06 Dec 2022

4 min read
How Virgin Media broke a Guinness World Record with its Speed Demons team
The Drum Awards
Lego

06 Dec 2022

3 min read
How Lego and a west Harlem-based NGO created meaningful change in the community
The Drum Awards
Men jogging

06 Dec 2022

3 min read
How ASICS increased purchase intent for their running shoes by 79%
Awards Case Studies
Sir D A

06 Dec 2022

3 min read
How the Green Planet AR Experience set a new bar for sustainable production
The Drum Awards
EY

06 Dec 2022

4 min read
How EY got 35,000 employees to engage in its NextWave training initiative
The Drum Awards

PR Case Studies

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Grenfell Street Party

09 Dec 2022

4 min read
Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower
PR Case Studies
The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read
Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...
Awards Case Studies
ASICS 'Mind Race' campaign by Golin

08 Dec 2022

3 min read
How Asics proved the link between physical and mental health
PR Case Studies
Trygg-Hansa 'Marked for Life' campaign

08 Dec 2022

3 min read
85% of Swedish parents know more about CPR after insurance brand Trygg-Hansa's campaign
The Drum PR Awards
Dreamies 'Life Partner' campaign

08 Dec 2022

3 min read
Inside Dreamies partnership with the LGBT Foundation
The Drum PR Awards
Virgin Voyages Scarlet Lady

08 Dec 2022

3 min read
How Virgin Voyages relaunched the Scarlet Lady cruise liner post pandemic
The Drum PR Awards
Faithless x OTO: Insomnia The Drop Off

08 Dec 2022

3 min read
Why CBD brand OTO remixed iconic 90s rave hit 'Insomnia'
The Drum PR Awards
'Bone Appétit' campaign from The Hilton Group

08 Dec 2022

3 min read
How The Hilton Group enticed staycationers with fancy dog food
The Drum PR Awards

Content Case Studies

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OcadoLife Magazine

09 Dec 2022

3 min read
Inside the launch of Ocado's first magazine
The Drum Content Awards
Space x

09 Dec 2022

2 min read
How WestJet reached a third of Canadians by launching a fake space program
Awards Case Studies
Lawrence Chaney and Tia Kofi reverse roast

09 Dec 2022

3 min read
How the Body Shop used a drag queen affirmation session to engage a young audience
Awards Case Studies
fenty

09 Dec 2022

3 min read
Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
Digital Advertising
Twitch and Maybelline Case Study

09 Dec 2022

3 min read
How Twitch and Maybelline combined two industries into an interactive, highly successful c...
The Drum Awards
canesten 2022

09 Dec 2022

4 min read
Why Canesten and Analog Folk created an educational platform to truthfully portray vaginas
Social Purpose Case Studies
prostate cancer uk

09 Dec 2022

4 min read
How Prostate Cancer UK got over 550,000 men to check their risk
The Drum Awards
Twitch - drinking driving campaign

09 Dec 2022

3 min read
How StreetSmarts mirrored the effects of drink driving in a Minecraft livestream
The Drum Content Awards

Out of Home Case Studies

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BelAir

06 Dec 2022

2 min read
How Clear Channel freshened up the prince of Bel-Air with an airport mural
Awards Case Studies
Perfect Planet billboard

06 Dec 2022

3 min read
From burning billboards to stunning projections, how OOH drove BBC fame
Awards Case Studies
H&M

06 Dec 2022

3 min read
How H&M turned a billboard into handbags in sustainability pledge
Out Of Home
Big Issue

06 Dec 2022

2 min read
How beacons kept Big Issue vendors visible
Out Of Home
Tesco1

06 Dec 2022

2 min read
How Tesco synced reactive billboards with Ramadan fasting
Out Of Home
Specsavers Should've Gone to Specsavers OOH Activation

06 Dec 2022

4 min read
How Specsavers brought back ‘Should’ve gone to’ with a bang
The Drum Awards
ITV

06 Dec 2022

4 min read
How ITV blew up out of home with its Trigger Point projection
Out Of Home
Tylenol

06 Dec 2022

3 min read
Pain relief brand Tylenol builds awareness through programmatic DOOH
Health

Digital Advertising Case Studies

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fenty

09 Dec 2022

3 min read
Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
Digital Advertising
Moxy image

09 Dec 2022

3 min read
How Marriott and Qumin challenged China’s Gen Z to expand their horizons
The Drum Awards
united by play

07 Dec 2022

3 min read
Here's how ViewSonic united players to tackle negative gamer stereotypes
Digital Industries Case Studies
Crocs China ad

06 Dec 2022

5 min read
How Crocs China encouraged fans to ‘be their own king’ with an innovative gaming campa...
The Drum Awards
Mirror band

06 Dec 2022

5 min read
How CSL drove 5G adoption with immersive AR experiences featuring boy band Mirror
The Drum Awards
Mobile images

06 Dec 2022

5 min read
How Unilever Indonesia spiced up mealtime with free samples during the pandemic
The Drum Awards
Wendy's ad

06 Dec 2022

5 min read
How Wendy’s New Zealand used weather data to quench its sales goals
The Drum Awards
OMD New Zealand

06 Dec 2022

2 min read
How OMD New Zealand steered a child poverty charity through a stormy winter
OMD

B2B Case Studies

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Man and woman laughing with a blue and green back filter

03 May 2023

5 min read

Sponsored

The winning formula for effective B2B marketing in APAC
Promoted
Blank Canvas

08 Dec 2022

3 min read
When LinkedIn and Fight or Flight gave young prison leavers a fresh start
B2B Case Studies
nauticode

05 Dec 2022

3 min read
Behind ‘Nauticode’ and MRM’s American Queen rebrand for a modern tourism industry
The Drum Awards
The Green Room podcast is designed to showcase the personalities behind the team's expertise

05 Dec 2022

3 min read
How Deloitte brought insights to life through podcasting
The Drum Awards
Bosch

05 Dec 2022

3 min read
How Bosch made social into a tool of the trades
bosch
Graphic from an aerospace campaign

05 Dec 2022

3 min read
How Gravity Global got Embraer's new eco-friendly aircraft flying
The Drum Awards
acora

05 Dec 2022

4 min read
Breaking through the deadlock of the IT services industry with a truly creative campaign
The Drum Awards
bucks sneakers

05 Dec 2022

3 min read
The Milwaukee Bucks needed to find a new sponsor – fast. Direct mail helped them win
The Drum Awards

Social Media Case Studies

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porsche_twitch_2022

09 Dec 2022

4 min read
When Twitch and Porsche rallied gamers to level up its Porsche 99X Electric vehicle
Content Case Studies
dt_virgin_2022

08 Dec 2022

4 min read
How Virgin and FCB Inferno changed dyslexic systemic barriers
Social Media Case Studies
Coca-Cola

07 Dec 2022

3 min read
How Coca-Cola brought 'Real Magic' to a real issue
Social Media Case Studies
Aldi01

07 Dec 2022

2 min read
Can you still get social media buzzing without spend? Aldi managed it
Social Media Case Studies
Buxton

07 Dec 2022

2 min read
Why Buxton Water supported London Marathon runners
Social Media Case Studies
Crocs

07 Dec 2022

3 min read
Hey Honey doubled the online Crocs community in one month: here’s how they did it
Social Media Case Studies
Dove04

07 Dec 2022

2 min read
How Dove used influencers to position itself as a 'skincare staple'
Social Media Case Studies
Heinz02

07 Dec 2022

2 min read
How Heinz warmed the nation with its Christmas Dinner Big Soup
Social Media Case Studies

Social Purpose Case Studies

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Grenfell Street Party

09 Dec 2022

4 min read
Why Justice4Grenfell held a Jubilee street party in the shadow of Grenfell Tower
PR Case Studies
canesten 2022

09 Dec 2022

4 min read
Why Canesten and Analog Folk created an educational platform to truthfully portray vaginas
Social Purpose Case Studies
Goop

08 Dec 2022

3 min read
How Goop’s tongue-in-cheek luxury diaper helped raise vital funds for struggling parents
The Drum Awards for Social Purpose
Alzheimer's Society

08 Dec 2022

4 min read
How the Alzheimer’s Society helped to reframe diagnosis to shift public attitudes
The Drum Awards for Social Purpose
GAF

08 Dec 2022

4 min read
How GAF is helping people beat the heat by cooling the streets
The Drum Awards for Social Purpose
Aflac

08 Dec 2022

4 min read
Aflac closes the health insurance gap for millions of Americans
The Drum Awards for Social Purpose
Neat Streets

08 Dec 2022

3 min read
Why Hubbub, Ellipsis Earth and McDonald’s came together to tackle British cities’ litt...
The Drum Awards for Social Purpose
Breaking Censorship

08 Dec 2022

4 min read
The story behind Breaking Censorship's mission to bring Ukraine news to Russians
The Drum Awards for Social Purpose

Agency Business Case Studies

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Porter Novelli's work to 'close the say-do gap'

06 Dec 2022

4 min read
How Porter Novelli closed the gaps to transform its bottom line
The Drum Awards
Forster

05 Dec 2022

4 min read
How Forster Communications showed the PR world ‘How to Tackle the Climate Emergency’
The Drum Awards
Slices of orange

05 Dec 2022

3 min read
How ‘Well Works’ by January Digital succeeded in tackling holistic wellbeing
The Drum Awards
A still from the Team Lewis 'Scrap the CV' ad campaign

05 Dec 2022

4 min read
The story behind ‘Scrap the CV’, Team Lewis' tool that shook up agency recruitment
The Drum Awards
The team at agency Manifest

05 Dec 2022

3 min read
How Manifest found its element with a new agency model
The Drum Awards
GDS&M's 'Forced Mother's Day' campaign

05 Dec 2022

3 min read
Why GSD&M rallied behind women’s right to choose with ‘Forced Mother’s Day’
The Drum Awards
Wunderman Thompson's Magpie app

05 Dec 2022

3 min read
Inside Wunderman Thompson's plan to spark interest in workplace mentoring with ‘Magpie�...
The Drum Awards
A live shot from the Fanbytes Live event

05 Dec 2022

3 min read
How Fanbytes overhauled its marketing strategy to take on the giants
The Drum Awards

Digital Industries Case Studies

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fenty

09 Dec 2022

3 min read
Why Fenty Beauty took inspiration from ‘ghost kitchens’ for its fragrance launch
Digital Advertising
porsche_twitch_2022

09 Dec 2022

4 min read
When Twitch and Porsche rallied gamers to level up its Porsche 99X Electric vehicle
Content Case Studies
The Tough Turban camapign aimed to improve safety conditions for Sikh motorcyclists.

09 Dec 2022

4 min read
Zulu Alpha Kilo shares how it helped Harley-Davidson protect Sikh bikers with the Tough Tu...
Awards Case Studies
tim howard

08 Dec 2022

3 min read
Behind Bidstack and Starcom Worldwide's Paco Rabanne VR experience starring Tim Howard
The Drum Awards
title card that says "worship yourself"

07 Dec 2022

3 min read
How Razorfish revived Church & Dwight’s hair removal brand Nair
The Drum Awards
Image

07 Dec 2022

3 min read
A closer look at ‘The Black elevation map’ from Performance Art
Digital Industries Case Studies
British Heart Foundation

07 Dec 2022

3 min read
How British Heart Foundation drove cardiac care by putting defibrillators on the map
British Heart Foundation
A private jet

07 Dec 2022

3 min read
A behind-the-scenes look at Yard's ‘I don’t know about you, but I’m feeling CO2’ c...
Digital Industries Case Studies

Harrison in campaign video

21 Jun 2023

3 min read
Inside the trespassing warning that’s helping keep kids off the train tracks
The Drum Awards for Marketing EMEA Case Studies
Tasha Ghouri doing BSL

21 Jun 2023

4 min read
How Cadbury educated audiences about deaf inclusivity with Love Island’s Tasha Ghouri
The Drum Awards for Marketing EMEA Case Studies
heycar

21 Jun 2023

4 min read
Heycar’s swaggering ad helped it compete against brands with triple its budget
The Drum Awards for Marketing EMEA Case Studies
HIV Ireland

21 Jun 2023

2 min read
How HIV Ireland used social media to support people living with the virus
The Drum Awards for Marketing EMEA Case Studies
awards case studies

21 Jun 2023

3 min read
How Twitch helped WhatsApp promote its privacy features to streamers
The Drum Awards for Marketing EMEA Case Studies
A promotional image for the Hollyoaks IRL campaign

21 Jun 2023

4 min read
Hollyoaks brought real-world issues into stark focus with VR and IRL campaigns
The Drum Awards for Marketing EMEA Case Studies
Kantar, Evergreen campaign pillar

21 Jun 2023

2 min read
Kantar Profile braved limited resources and ensured sales-readiness
The Drum Awards for Marketing EMEA Case Studies
Dove changed the conversation around beauty filters with its ##DoveSelfEsteem campaign

21 Jun 2023

3 min read
Inside Dove’s mission to combat the negative effects of beauty filters
The Drum Awards for Marketing EMEA Case Studies