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Latest marketing and advertising news for data, including insights and opinions.

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The marketer of the future: A tightrope act

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How do you find your way forward in China’s complex media marketplace?

Everything you need to know about The Drum's Programmatic Punch APAC

Parse.ly: publishers are pursuing subscribers by shunning the 'elusive golden metric'

Release of FaceApp's image ageing tech sparks calls for FBI to investigate

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Marketing plan: The seven step guide to turbo charge revenue growth

Amazon bribes Prime users a 'mere $10' to monitor their shopping habits

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Tackling data collection and attribution issues: Programmatic Punch NY

Data-driven campaigns: is your business making any of these fatal mistakes?

Why Carousell wants to remain available for free

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Out of home needs agreeable digital standards: Programmatic Punch NY 2019

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Not any insights will do: time to reframe the data discussion

Dominic Grainger: My European digital advertising trends

PropertyGuru goes it alone after in-housing media to be more agile with first-party data

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The Avengers and alchemists: data-led creativity at Shell Brands International

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Impression-level data is rapidly transforming user acquisition

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How to create compelling data stories – lessons for marketers

How can brands survive the digital Clash of the Titans?

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Ethical data use: make sure the juice is worth the squeeze

The Drum Arms in Cannes with WFA, FCB, Ogilvy, Havas, Reuters, GSK, P&G and Vizeum

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Time to bust the myths around in-house programmatic

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Man, machine and data: the winning trio for marketers

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How to walk the data and measurement tightrope in a numbers-driven marketing landscape

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The power of personalisation: does it really work?

Chinese NGO mental health campaign challenges how much big data really knows about us

FTC purportedly split on how to punish Facebook’s privacy lapses

Creativity or data? Why you need (and can have) both

PA’s localised data journalism service Radar secures first paid customers

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Can brand humanity thrive in the era of data and tech?

Three realities B2B marketers will face as 2019 unfolds

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The evolution of AI in entertainment marketing

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Break down walled gardens to reach more consumers at scale, says The Trade Desk

House of Lords says government should create Digital Authority to oversee all regulators

Intelligence will keep PR’s seat at the table, says Carma Asia co-founder

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The Drum Arms: Entering the age of AI-powered search

27 February 2019

Finalists for The Drum Search Awards 2019 revealed

26 February 2019