Skip to content

data

Latest marketing and advertising news for data, including insights and opinions.

Never miss a beat, sign up to your newsletter

4 steps marketers must make for their data capabilities to take flight

16 September 2020

Promoted

What is toxic data and why should marketers care?

02 September 2020

Where US healthcare’s radical reinvention is headed

24 August 2020

Promoted

Free ebook: 7 signs you may have an advertising conversion problem

20 August 2020

How to design for the unknown

19 August 2020

Promoted

Why identity matters to marketers

30 July 2020

Promoted

How agencies can deliver more value to their clients with fewer resources

14 July 2020

Promoted

Why agile marketing is key to planning for an unpredictable future

09 July 2020

Promoted

Coronavirus is making agencies focus more on quality and less on ‘presenteeism’ culture

30 June 2020

Gary Tranter and David Mayo’s new agency is ‘the industry's most unlikely marriage’

24 June 2020

Promoted

What’s behind shifting consumers from awareness to loyalty? Data connectivity

22 June 2020

Promoted

Navigating the new normal: how marketers can humanise and personalise the consumer experience

09 June 2020

Promoted

The Drum webinar: using data to exceed client expectations

09 June 2020

Personalization isn’t the fate of advertising

01 June 2020

CMOs accept data ethics falls on their shoulders, but brands’ policies are lacking

01 June 2020

Promoted

Lotame on how its Panorama suite can give marketers an edge in a cookie-challenged world

27 May 2020

Promoted

Business principles to live by: What transformative leaders do in hard times

07 May 2020

Zalora says it is a ‘data first, then fashion’ company

28 April 2020

Promoted

Why trust matters most when it comes to consumer data

15 April 2020

UK telecoms unite for ‘Stay Connected’ lockdown campaign

30 March 2020

Promoted

Why moving away from third party data could ‘revive’ marketing

09 March 2020

Promoted

Creativity back on top: why creative data will dominate this decade.

02 March 2020

Promoted

Data is the lifeblood of your business - that’s why you need a data strategy at its heart

25 February 2020

An open letter regarding Google Chrome's privacy news

17 January 2020

Promoted

The Drum 2020 Predictions event in NYC: All you need to know

10 January 2020

Promoted

AI-powered marketing needs interpretability – and collaboration

10 January 2020

Ebiquity snaps up Digital Decisions in media monitoring move

08 January 2020

Promoted

Free whitepaper: New Comscore report reveals the surprising attitudes around poor quality data

06 January 2020

Promoted

Why brands can’t keep consumers in the dark on data tracking

02 January 2020

Promoted

Trends in 2020: More data? Yes. More regulation? Yes. Smarter marketing? Let’s see.

06 December 2019

UK data watchdog promises no regulatory changes before the New Year

04 December 2019

Artificial Intelligence

What does 2020 have in store for marketers? Find out at The Drum Predictions event

02 December 2019

Promoted

The CMO focus is moving ever closer to the extraction of value from data

14 November 2019

Promoted

Three ways to help ‘gifters’ and ‘giftees’ during the Christmas season on YouTube

11 November 2019

Promoted

How LadBible, Buzzfeed and other 'new age' publishers are combining data and content to thrive

01 November 2019

Promoted

Busting the myths and falsehoods behind creative programmatic and mobile gaming

29 October 2019

More From our Open Mic Members

From our Open Mic Members

MSQ hires Wunderman Thompson's Robert Goodwin as first Chief Data Officer

19 August 2020

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.

or