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Latest marketing and advertising news for data, including insights and opinions.

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WPP leaders on the future of data in APAC

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How data partnerships can power better customer experiences

Proposition 24 demands four pillars for a ‘serious’ customer data platform

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The personalisation rule for a data-deprecated world

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Why the industry needs a trusted data ecosystem across all screens

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Poor quality of CRM data costs enterprises revenue

California data privacy law, Prop 24, set to have major impact on ad targeting

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Summary of “What Comes After Third-Party Cookies?” Guide from OneTrust PreferenceChoice

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How brands can turn data deprecation from pain to gain?

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Maintaining addressability in a changing world

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Data can be a differentiator for agencies - and this is how

Identity will look different in 2021: what marketers should do to prepare

Mobile’s dirty little data secret under Washington’s microscope

Snowflake could heat up martech with a little help from IT

Majority of Brits ‘know nothing’ about what companies do with their data

4 steps marketers must make for their data capabilities to take flight

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What is toxic data and why should marketers care?

Where US healthcare’s radical reinvention is headed

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Free ebook: 7 signs you may have an advertising conversion problem

How to design for the unknown

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Why identity matters to marketers

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How agencies can deliver more value to their clients with fewer resources

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Why agile marketing is key to planning for an unpredictable future

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Coronavirus is making agencies focus more on quality and less on ‘presenteeism’ culture

Gary Tranter and David Mayo’s new agency is ‘the industry's most unlikely marriage’

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What’s behind shifting consumers from awareness to loyalty? Data connectivity

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Navigating the new normal: how marketers can humanise and personalise the consumer experience

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The Drum webinar: using data to exceed client expectations

Personalization isn’t the fate of advertising

CMOs accept data ethics falls on their shoulders, but brands’ policies are lacking

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Lotame on how its Panorama suite can give marketers an edge in a cookie-challenged world

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Business principles to live by: What transformative leaders do in hard times

Zalora says it is a ‘data first, then fashion’ company

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Why trust matters most when it comes to consumer data

UK telecoms unite for ‘Stay Connected’ lockdown campaign

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Why moving away from third party data could ‘revive’ marketing

More From our Open Mic Members

From our Open Mic Members

MSQ hires Wunderman Thompson's Robert Goodwin as first Chief Data Officer