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Latest marketing and advertising news for data, including insights and opinions.

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Opinion

Revolut: why the creative industry shouldn't conjure data from thin air

13 February 2019

How Persado's AI helped clean water charity take 'trial-and-error' out of Facebook ads

13 February 2019

The Drum Arms returns to Austin

12 February 2019
Sponsored

AI-powered search panel with The Drum in Austin

12 February 2019

Revolut admits fabricating stats for Spotify spoof ad following FCA referral

08 February 2019
Sponsored

The Drum Predictions 2019: the year of Amazon, influencers, data, and privacy

04 February 2019

Spotify responds to copycat Revolut ads: 'Some of our favourite songs are covers'

30 January 2019
Sponsored

Omni-channel engagement lessons from Tealium

11 January 2019
Opinion

How media agencies can help bridge the data knowledge gap

09 January 2019
Sponsored

Home page traffic will no longer be the measure of your digital success

03 January 2019
Opinion

Your customer is a person, not a ‘bounce rate’ - get it right

19 December 2018

Signal partners with ad server Flashtalking to boost people-based marketing capabilities

12 December 2018
The Drum Network

What does data-driven actually mean?

12 December 2018
The Drum Network

Data science for marketers: 5 steps to preparing your data

12 December 2018

How The New York Times and BuzzFeed merge data and creative

11 December 2018
Sponsored

The CMO Challenge: Is data a help or hindrance for the modern marketer?

11 December 2018
Sponsored

Marketers need to be polymaths: the modern-day marketing challenges

11 December 2018
Sponsored

95% of brands don't ask consumers questions: Attest on how to unlock customer data

10 December 2018

US firms to spend $19bn in 2018 on third-party data despite industry's privacy concerns

06 December 2018

Confidential Facebook emails suggest uncertain data exchanges with Netflix and Tinder

05 December 2018
Sponsored

Connecting customers, brand marketers and retailers across the omni-channel spectrum

03 December 2018
Sponsored

How AI is bridging the gap between creativity and data

03 December 2018
Sponsored

Marketers still unclear about the data they buy, says Audience Project

03 December 2018
Creative Works

Spotify unwraps weird listening habits for global end of year ad campaign

28 November 2018
Opinion

Are marketers ready to transact on the accuracy of audience targeting?

23 November 2018

Facebook reviews UK political ad verification process weeks after launch following abuse

07 November 2018

Three strides into programmatic, two years on from its network-level adblocking U-turn

07 November 2018
Sponsored

Unlocking the power of data for the health of your brand: Verve

05 November 2018
The Drum Network

Signal and Brightsource merge under the Signal brand

02 November 2018
Sponsored

3 ways to be smarter with your digital data

24 October 2018
The Drum Network

Three signs it’s time to invest in data science

23 October 2018
Sponsored

Brands in Motion: the research

15 October 2018
Sponsored

Metrics that matter: connect the dots to produce world class marketing strategies

04 October 2018
Sponsored

Personalisation, made relevant.

04 October 2018

Facebook: there's 'no evidence' third-party apps were impacted by data breach, yet

03 October 2018
The Drum Network

Are data nerds the new creatives?

28 September 2018
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