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Latest marketing and advertising news for data, including insights and opinions.

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Brands in Motion: the research

15 October 2018

Metrics that matter: connect the dots to produce world class marketing strategies

04 October 2018

Personalisation, made relevant.

04 October 2018

Facebook: there's 'no evidence' third-party apps were impacted by data breach, yet

03 October 2018

The Drum Network

Are data nerds the new creatives?

28 September 2018

Clear Channel on how location data helps brands with OOH

25 September 2018

How advertisers can use programmatic to bolster their brand

24 September 2018

How emerging martech is the key to unlocking greater revenue

21 September 2018

The Drum and TiVo at Advertising Week New York: television in the age of data

18 September 2018

The CMO Challenge: does your marketing really work?

18 September 2018

Unlocking the value of data key to UK economic growth

05 September 2018

The CMO Challenge: does your marketing really work?

03 September 2018

Rise of the fearless brand - how data empowers brands to take a stand

Wunderman NA COO Tombacher: ‘We’re tremendously poised to compete' against Deloitte, Accenture

Why every AI company should have an ethics policy - and here’s ours

The Key to Effective Creativity

‘Earned media is becoming increasingly visual’: Cision purchases image analytics platform ShareIQ

Wunderman looks to shore up data practices with appointment of e-commerce vet Michael Murray

The Open's once 'draconian' mobile ban now ousted by hunger for livestreaming and data

Meet The Drum DADI Awards 2018 judges: Red Bull Racing, British Airways, The AA

Unilever backs blockchain pilot platform in Singapore

The Drum Network

Colt Data Centre Services drives increased international sales pipeline with website launch

Top marketers say data fuels brand safety, transparent media but there are challenges in knowledge

The Drum Network

Data management tech: when to outsource, when to buy and when to build

IPG acquires Acxiom in push to elevate data practices and address onset of ‘outcome-driven...

The race is on: switch on a multi-channel mindset to help utilise location tracking

Unilever isn't relying on ad agencies to build 'direct relationships' with a billion consumers

Forrester CMO explains how CMOs should approach GDPR and evolve their roles

New report: how marketers can use GDPR to their advantage

Kate Howe: How do you make digital and data add up?

Data science and media drove IPG growth in Q1

One month sprint to GDPR compliance: 5 things to do now if your business isn't prepared

iQiyi CMO Vivian Wang on how the Chinese video giant is building an entertainment kingdom

Finalists for The Drum MOMA 2018 Awards announced

Instagram allows users to download their data to maintain transparency

Dating app Grindr will stop sharing users' HIV status with third-party analytics companies