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Latest marketing and advertising news for data, including insights and opinions.

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The Avengers and alchemists: data-led creativity at Shell Brands International

Impression-level data is rapidly transforming user acquisition

How to create compelling data stories – lessons for marketers

How can brands survive the digital Clash of the Titans?

Ethical data use: make sure the juice is worth the squeeze

The Drum Arms in Cannes with WFA, FCB, Ogilvy, Havas, Reuters, GSK, P&G and Vizeum

Time to bust the myths around in-house programmatic

Man, machine and data: the winning trio for marketers

How to walk the data and measurement tightrope in a numbers-driven marketing landscape

The power of personalisation: does it really work?

Chinese NGO mental health campaign challenges how much big data really knows about us

FTC purportedly split on how to punish Facebook’s privacy lapses

Creativity or data? Why you need (and can have) both

PA’s localised data journalism service Radar secures first paid customers

Can brand humanity thrive in the era of data and tech?

Three realities B2B marketers will face as 2019 unfolds

The evolution of AI in entertainment marketing

Break down walled gardens to reach more consumers at scale, says The Trade Desk

House of Lords says government should create Digital Authority to oversee all regulators

Intelligence will keep PR’s seat at the table, says Carma Asia co-founder

The Drum Arms: Entering the age of AI-powered search

27 February 2019

Finalists for The Drum Search Awards 2019 revealed

26 February 2019

4 ways the UK might tame 'wild west' Facebook and force it to fix its fake news flaws

19 February 2019

Revolut: why the creative industry shouldn't conjure data from thin air

13 February 2019

How Persado's AI helped clean water charity take 'trial-and-error' out of Facebook ads

13 February 2019

The Drum Arms returns to Austin

12 February 2019

AI-powered search panel with The Drum in Austin

12 February 2019

Revolut admits fabricating stats for Spotify spoof ad following FCA referral

08 February 2019

The Drum Predictions 2019: the year of Amazon, influencers, data, and privacy

04 February 2019

Spotify responds to copycat Revolut ads: 'Some of our favourite songs are covers'

30 January 2019

Omni-channel engagement lessons from Tealium

11 January 2019

How media agencies can help bridge the data knowledge gap

09 January 2019

Home page traffic will no longer be the measure of your digital success

03 January 2019

Your customer is a person, not a ‘bounce rate’ - get it right

19 December 2018

Signal partners with ad server Flashtalking to boost people-based marketing capabilities

12 December 2018

The Drum Network

What does data-driven actually mean?

12 December 2018