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Why identity matters to marketers

30 July 2020

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How agencies can deliver more value to their clients with fewer resources

14 July 2020

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Why agile marketing is key to planning for an unpredictable future

09 July 2020

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Coronavirus is making agencies focus more on quality and less on ‘presenteeism’ culture

30 June 2020

Gary Tranter and David Mayo’s new agency is ‘the industry's most unlikely marriage’

24 June 2020

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What’s behind shifting consumers from awareness to loyalty? Data connectivity

22 June 2020

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Navigating the new normal: how marketers can humanise and personalise the consumer experience

09 June 2020

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The Drum webinar: using data to exceed client expectations

09 June 2020

Personalization isn’t the fate of advertising

01 June 2020

CMOs accept data ethics falls on their shoulders, but brands’ policies are lacking

01 June 2020

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Lotame on how its Panorama suite can give marketers an edge in a cookie-challenged world

27 May 2020

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Business principles to live by: What transformative leaders do in hard times

07 May 2020

Zalora says it is a ‘data first, then fashion’ company

28 April 2020

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Why trust matters most when it comes to consumer data

15 April 2020

UK telecoms unite for ‘Stay Connected’ lockdown campaign

30 March 2020

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Why moving away from third party data could ‘revive’ marketing

09 March 2020

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Creativity back on top: why creative data will dominate this decade.

02 March 2020

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Data is the lifeblood of your business - that’s why you need a data strategy at its heart

25 February 2020

An open letter regarding Google Chrome's privacy news

17 January 2020

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The Drum 2020 Predictions event in NYC: All you need to know

10 January 2020

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AI-powered marketing needs interpretability – and collaboration

10 January 2020

Ebiquity snaps up Digital Decisions in media monitoring move

08 January 2020

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Free whitepaper: New Comscore report reveals the surprising attitudes around poor quality data

06 January 2020

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Why brands can’t keep consumers in the dark on data tracking

02 January 2020

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Trends in 2020: More data? Yes. More regulation? Yes. Smarter marketing? Let’s see.

06 December 2019

UK data watchdog promises no regulatory changes before the New Year

04 December 2019

Artificial Intelligence

What does 2020 have in store for marketers? Find out at The Drum Predictions event

02 December 2019

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The CMO focus is moving ever closer to the extraction of value from data

14 November 2019

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Three ways to help ‘gifters’ and ‘giftees’ during the Christmas season on YouTube

11 November 2019

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How LadBible, Buzzfeed and other 'new age' publishers are combining data and content to thrive

01 November 2019

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Busting the myths and falsehoods behind creative programmatic and mobile gaming

29 October 2019

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Companies are drowning in data but still dying of thirst

25 October 2019

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Martech gives us a brain and the hands to build a masterpiece, but not the talent. It’s time...

23 October 2019

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The new age of search: Beyond keywords, search trends you need to know about

09 October 2019

'It's immoral or incompetent': ad industry skewers Twitter on security data misuse

09 October 2019

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Is AI revolutionizing marketing as we know it? Or is it still only a buzzword?

04 October 2019

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