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Latest marketing and advertising news for data, including insights and opinions.

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The CMO Challenge: Is data a help or hindrance for the modern marketer?

11 December 2018

Marketers need to be polymaths: the modern-day marketing challenges

11 December 2018

95% of brands don't ask consumers questions: Attest on how to unlock customer data

10 December 2018

US firms to spend $19bn in 2018 on third-party data despite industry's privacy concerns

06 December 2018

Confidential Facebook emails suggest uncertain data exchanges with Netflix and Tinder

05 December 2018

Connecting customers, brand marketers and retailers across the omni-channel spectrum

03 December 2018

How AI is bridging the gap between creativity and data

03 December 2018

Marketers still unclear about the data they buy, says Audience Project

03 December 2018

Spotify unwraps weird listening habits for global end of year ad campaign

28 November 2018

Are marketers ready to transact on the accuracy of audience targeting?

23 November 2018

Facebook reviews UK political ad verification process weeks after launch following abuse

07 November 2018

Three strides into programmatic, two years on from its network-level adblocking U-turn

07 November 2018

Unlocking the power of data for the health of your brand: Verve

05 November 2018

The Drum Network

Signal and Brightsource merge under the Signal brand

02 November 2018

3 ways to be smarter with your digital data

24 October 2018

The Drum Network

Three signs it’s time to invest in data science

23 October 2018

Brands in Motion: the research

15 October 2018

Metrics that matter: connect the dots to produce world class marketing strategies

04 October 2018

Personalisation, made relevant.

04 October 2018

Facebook: there's 'no evidence' third-party apps were impacted by data breach, yet

03 October 2018

The Drum Network

Are data nerds the new creatives?

28 September 2018

Clear Channel on how location data helps brands with OOH

25 September 2018

How advertisers can use programmatic to bolster their brand

24 September 2018

How emerging martech is the key to unlocking greater revenue

21 September 2018

The Drum and TiVo at Advertising Week New York: television in the age of data

18 September 2018

The CMO Challenge: does your marketing really work?

18 September 2018

Unlocking the value of data key to UK economic growth

05 September 2018

The CMO Challenge: does your marketing really work?

03 September 2018

Rise of the fearless brand - how data empowers brands to take a stand

Wunderman NA COO Tombacher: ‘We’re tremendously poised to compete' against Deloitte, Accenture

Why every AI company should have an ethics policy - and here’s ours

The Key to Effective Creativity

‘Earned media is becoming increasingly visual’: Cision purchases image analytics platform ShareIQ

Wunderman looks to shore up data practices with appointment of e-commerce vet Michael Murray

The Open's once 'draconian' mobile ban now ousted by hunger for livestreaming and data

Meet The Drum DADI Awards 2018 judges: Red Bull Racing, British Airways, The AA