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TikTok, one of the fast growing social media platforms with over 1 billion active users, has been causing cultural waves over the last few years.

Along with the brand being a Chinese owned company and the potential data security issues that come with it, Gen Z are now using the platform as a search engine over the likes of Google. This has sparked fears that the amount of fake news and mis-information could spiral.

A woman's face from an Instagram video, featuring the phrase 'careers are a joke'

27 Nov 2023

5 min read

‘Lazy girl jobs’ and viral agencies: Is gen Z changing the rules for employers?

TikTok

Characters from the Dirty Deeds: A Kitchen Crime TikTok soap opera

16 Nov 2023

3 min read

How Unilever is capitalizing on the #CleanTok trend with a TikTok ‘soap’ opera

Unilever

X app on mobile phone display

14 Nov 2023

9 min read

Media buyers on alert as misinformation about Israel-Hamas worsens on X

Twitter

trolli campaign

03 Nov 2023

2 min read

Trolli worms crawl out of their bags to tempt taste buds in ‘Eat Me’

Social Media Marketing

Duracell campaign hero image

02 Nov 2023

7 min read

Duracell’s TikTok games charged up its organic reach ahead of Christmas campaign

TikTok

A hand holding a phone, with the TikTok app open

02 Nov 2023

5 min read

If TikTok is becoming a hub for search, how can we minimize the spread of fake news?

The Drum Network

26 Oct 2023

4 min read

Google and TikTok: Could a partnership between the two ‘search engines’ benefit both?

The Drum Network

Is TikTok Shop the right bet for brands?

24 Oct 2023

5 min read

What should brands know before jumping on TikTok Shop?

TikTok

A lego man in front of a phone, showing a wall of apps, in a dreadful blur

09 Oct 2023

9 min read

Marketers respond to TV on TikTok: What territory can’t be taken by the apps?

TikTok

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