Categories Marketing Agencies Creative Media Sustainability Technology

Google

Google, the search and advertising giant owned by Alphabet also comprises Google Analytics, Google Maps, Google News, Google Fiber, Google Chrome, and more.

As part of a digital advertising duopoly with Facebook is looking to maintain its market surpremacy in the face of regulatory and anti-competition threats.

From consent to collaboration: how to drive privacy centric growth in 2024

07 Nov 2023

6 min read

Sponsored

From consent to collaboration: how to drive privacy centric growth in 2024
Promoted
The TikTok logo, lit by a ring light

26 Oct 2023

4 min read
Google and TikTok: Could a partnership between the two ‘search engines’ benefit both?
The Drum Network
Driving growth this peak retail season: making first-party insights your competitive advantage

25 Oct 2023

6 min read

Sponsored

Driving growth this peak retail season: making first-party insights your competitive advan...
Promoted
Measuring and maintaining campaign performance growth with first-party data

23 Oct 2023

7 min read

Sponsored

Measuring effectiveness: where first-party data meets advertising agility
Promoted
Making data useful and mastering it for personalization in storytelling

10 Oct 2023

4 min read

Sponsored

M&C Saatchi’s James Calvert: ‘More first-party data = more to do interesting things with’...
Promoted
Bright skyward streams of light, representing flows of data

05 Oct 2023

5 min read
Can GA4 deliver the omnichannel data revolution?
The Drum Network
Image

03 Oct 2023

10 min read
Media platforms seek to combat AI misinformation with new labeling policies
Generative AI
Google Search on phone

03 Oct 2023

14 min read
What we’ve learned so far in Google’s landmark antitrust trial
antitrust
A busy New York street, in black and white

22 Sep 2023

5 min read
How retailers can use local PPC to drive footfall
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024