Categories Marketing Agencies Creative Media Sustainability Technology Awards Case Studies

Technology

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

Interactive social media post (collecting coins)

New

11 min read
From scrolling to clicking: How brands are using interactive social posts for engagement
Open Mic
Digital piggy bank

New

5 min read
Decentralized commerce comes to web3: what it is and what it means for brands
Opinion
ROKT

New

5 min read
Inside the big promise Adobe is making to advertisers with its generative AI tool
Adobe
Sonic branding studio (headphones, amps, etc.)

2 days ago

6 min read
Sonic branding simplified: Top 3 tips for brands to create super sonic experiences
Open Mic
Apple's new Vision Pro headset

2 days ago

5 min read
How to cultivate the right headspace for Apple’s Vision Pro headset
The Drum Network
Apple store

3 days ago

6 min read
Apple sets new vision for future of computing & opens new opportunities for brands
Opinion
The Apple Vision Plus headset in profile

3 days ago

6 min read
Apple will need to double down on marketing if it’s to convince CMOs on its VR vision
Apple

Member Exclusives

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Premium Item

3 days ago

9 min read
Does your agency have an AI usage policy yet? Here’s what you need to know
How do you solve a problem like...
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Premium Item

4 days ago

7 min read
‘It’s not about efficiency, it will help us creatively’: Sage on VCCP’s AI agency
Artificial Intelligence
How to sell the experience and not the product
Premium Item

25 May 2023

8 min read
How to sell the experience rather than the product
Brand Experience
teen girl using phone while lying on her stomach

Biden administration rolls out new initiatives to protect kids’ online safety & privacy

Data & Privacy

Independent editorial, supported by

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26 May 2023

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AI and the future of content: 5 key considerations
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25 May 2023

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25 May 2023

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25 May 2023

5 min read
Google to disable third party cookies for 1% of its userbase: how marketers are preparing
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25 May 2023

8 min read
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The Drum Marketing Awards Logo
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24 May 2023

4 min read
Tips for leveraging AI to enhance the customer experience
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24 May 2023

6 min read
What brands need to watch out for when launching AI-powered assistants
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24 May 2023

8 min read
‘Pepperoni Hug Spot’ is just the beginning: welcome to the world of AI-generated video
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23 May 2023

7 min read
Biden administration rolls out new initiatives to protect kids’ online safety & privacy
Data & Privacy
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23 May 2023

5 min read
Google is launching generative AI ads in search: here’s what you need to know
Google
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23 May 2023

6 min read

Sponsored

Leaking of visual assets costs businesses $8m per product launch, study reveals
Promoted
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23 May 2023

5 min read
Digital transformation is no longer the goal; prioritize readiness
The Drum Network
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22 May 2023

5 min read

Sponsored

The one-to-one future – enabling the holy grail of marketing
Promoted
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22 May 2023

6 min read
What Meta’s €1.2bn fine over EU-US data transfers means for marketers
Meta
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22 May 2023

7 min read
Do you need a digital twin? Bringing the big ticket to life in the metaverse
The Drum Network
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22 May 2023

6 min read
Are we finally seeing the end of the noughties internet? Ad execs on web futures
internet
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19 May 2023

6 min read
Experts have ‘extreme doubts’ about viability & enforceability of Montana’s TikTok b...
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies