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Technology

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

A remote control pointing at a connected TV aka CTV

5 days ago

5 min read
How can advertisers successfully harness connected TV?
Opinion
WPP's chief AI officer on AI in advertising

27 Sep 2023

5 min read
The Drum Live: WPP’s chief AI officer says nobody is doing true AI yet
The Drum Live
Shopping trolley

26 Sep 2023

3 min read
The Drum Live: Ecommerce shouldn't lose its humanity amid AI boom
The Drum Live
Image

26 Sep 2023

4 min read
From policy to possibilities: the Advertising Association's AI taskforce explained
AI
A phone with headphones playing a podcast influenced by AI technology, next to a cup of coffee

26 Sep 2023

5 min read
From programmatic to AI: how is tech evolving podcasting?
Open Mic
X app logo

19 Sep 2023

8 min read
Musk’s aim to convert all X users to paying subscribers deemed ‘risky strategy’
Twitter
How to get the C-suite on board with data privacy

18 Sep 2023

7 min read

Sponsored

Prioritizing privacy: how to get buy-in from the C-suite
Promoted

Member Exclusives

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Premium Item

07 Sep 2023

6 min read
‘We get to something interesting, faster’: BBDO is using AI to write better briefs
New tricks
Image
Premium Item

07 Jul 2023

10 min read
Here’s how 7 major ad agencies are currently using AI
AI
still
Premium Item

06 Jun 2023

9 min read
Does your agency have an AI usage policy yet? Here’s what you need to know
How do you solve a problem like...
Rio Ferdinand and Sue Fennessey in conversation with Gordon Young

The Drum Live: Rio Ferdinand wants brands to back a new era of social media

The Drum Live

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies