Categories Marketing Agencies Creative Media Sustainability Technology

Social Media

Social media has become an important and impactful medium of modern communication and has transformed the way in which brands advertise.

Take a closer look at the social media strategies and campaigns that brands are running in order to raise brand awareness and promote their brand message.

LTK's 'The next wave of digital marketing 2024 forecast' report

4 days ago

4 min read

Sponsored

Where is the next wave of marketing investment growth coming from in 2024?
Promoted
X app logo with man's shadow in front of it

4 days ago

8 min read
‘She won’t last long’: Experts on why Linda Yaccarino is still defending Elon Musk
Twitter
Social Media

28 Nov 2023

5 min read
Find out who won at The Drum Awards for Social Media 2023
The Drum Awards
Industry Leaders discuss the importance of attention metrics at Outbrain's Captivate event.

23 Nov 2023

6 min read

Sponsored

Attention, please: how to shift the dial on digital media’s new success metric
Promoted
Person opening X app on their mobile phone

21 Nov 2023

12 min read
X sues media watchdog as brands including Apple, IBM, pull ad spend: the drama, explained
brand safety
Reddit logo on pink backdrop
Premium Item

21 Nov 2023

5 min read
How to cultivate community on Reddit
reddit
Crushed Bud Light beer can flattened on black asphalt

20 Nov 2023

6 min read
With CMO out amid sagging sales, AB InBev appears to be planning post-controversy comeback
AB InBev
Premium Item

17 Nov 2023

5 min read
How to pitch branded entertainment: lessons from Channel 4
Channel 4
An assortment of products at beauty retailer Lush

17 Nov 2023

6 min read
Why haven’t social blackouts from Bottega Veneta and Lush spread to other retailers?
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024