Categories Marketing Agencies Creative Media Sustainability Technology

Social Media

Social media has become an important and impactful medium of modern communication and has transformed the way in which brands advertise.

Take a closer look at the social media strategies and campaigns that brands are running in order to raise brand awareness and promote their brand message.

Social Media

5 days ago

5 min read
Find out who won at The Drum Awards for Social Media 2023
The Drum Awards
Industry Leaders discuss the importance of attention metrics at Outbrain's Captivate event.

23 Nov 2023

6 min read

Sponsored

Attention, please: how to shift the dial on digital media’s new success metric
Promoted
Person opening X app on their mobile phone

21 Nov 2023

12 min read
X sues media watchdog as brands including Apple, IBM, pull ad spend: the drama, explained
brand safety
Reddit logo on pink backdrop
Premium Item

21 Nov 2023

5 min read
How to cultivate community on Reddit
reddit
Crushed Bud Light beer can flattened on black asphalt

20 Nov 2023

6 min read
With CMO out amid sagging sales, AB InBev appears to be planning post-controversy comeback
AB InBev
Premium Item

17 Nov 2023

5 min read
How to pitch branded entertainment: lessons from Channel 4
Channel 4
An assortment of products at beauty retailer Lush

17 Nov 2023

6 min read
Why haven’t social blackouts from Bottega Veneta and Lush spread to other retailers?
The Drum Network
Characters from the Dirty Deeds: A Kitchen Crime TikTok soap opera

16 Nov 2023

3 min read
How Unilever is capitalizing on the #CleanTok trend with a TikTok ‘soap’ opera
Unilever
X app on mobile phone display

14 Nov 2023

9 min read
Media buyers on alert as misinformation about Israel-Hamas worsens on X
Twitter

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024