Categories Marketing Agencies Creative Media Sustainability Technology

TikTok

TikTok, one of the fast growing social media platforms with over 1 billion active users, has been causing cultural waves over the last few years.

Along with the brand being a Chinese owned company and the potential data security issues that come with it, Gen Z are now using the platform as a search engine over the likes of Google. This has sparked fears that the amount of fake news and mis-information could spiral.

Is TikTok wasting music

22 Feb 2024

5 min read
Is the TikTok algorithm actually killing music’s groove?
Opinion
Three examples of TikTok Shop
Premium Item

15 Feb 2024

5 min read
TikTok Shop ‘hard to crack’ but does boost revenue, say CMOs. Read their top tips
Build A Brand
Make up products from Lottie London all stacked on each other

13 Feb 2024

9 min read
Brand-building takes a backseat to sales for marketers in 2024, says Lottie London CMO
beauty
Taylor Swift in Out of the Woods video

31 Jan 2024

4 min read
No, TikTok isn't broke. Ariana Grande, Post Malone and Taylor Swift are gone
Opinion
TikTok

31 Jan 2024

16 min read
I know why you can’t remember the name of that viral TikTok brand
Opinion
An older gentleman enjoying snacks and a beverage in a coffee shop

25 Jan 2024

4 min read
2024: The year boomers turn to TikTok shopping?
The Drum Network
A magnifying glass against a blue background

24 Jan 2024

5 min read
Is 2024 the year that social search takes over (and ‘social SEO’ becomes essential)?
The Drum Network
A paper chain of people, representing 2024 affiliate marketing

15 Jan 2024

7 min read
Affiliate marketing: Top 7 must-know trends for 2024
Open Mic
A woman at brunch, with her photograph being taken on a smart phone

21 Dec 2023

5 min read
Areas of influence: How TikTok is changing creation, community and conversion
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024