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Data & Privacy

Data and privacy has become a controversial topic, with brands adopting more strict measures in order to adhere to the regulations around customer data and privacy.

We take a closer look at the legislation surrounding user data and how it has had an impact on some of the world's most reputable brands.

man looks at data on his ipad

15 Nov 2023

6 min read
Getting up close and personal with data
Open Mic
Outbrain's Captivate event - Focusing on the importance of attention metrics

13 Nov 2023

5 min read

Sponsored

The media battleground: linking attention metrics to business outcomes
Promoted
From consent to collaboration: how to drive privacy centric growth in 2024

07 Nov 2023

6 min read

Sponsored

From consent to collaboration: how to drive privacy centric growth in 2024
Promoted
Algorithms like those used in b2b marketing

06 Nov 2023

5 min read
The B2B guide to algorithmic marketing and how it can help to grow your business
Open Mic
Innovation inspired by data collaboration: what we learned from Advertising Week NY

02 Nov 2023

7 min read

Sponsored

Innovation inspired by data collaboration: what we learned from Advertising Week NY
Promoted
A plate of festive cookies

01 Nov 2023

4 min read
The last bite of the cookie: Preparing for holiday 2024
The Drum Network
Driving growth this peak retail season: making first-party insights your competitive advantage

25 Oct 2023

6 min read

Sponsored

Driving growth this peak retail season: making first-party insights your competitive advan...
Promoted
Measuring and maintaining campaign performance growth with first-party data

23 Oct 2023

7 min read

Sponsored

Measuring effectiveness: where first-party data meets advertising agility
Promoted
A surveillance camera set into a wall, up close

19 Oct 2023

6 min read
Are we quiet quitting on privacy? What Threads says about privacy and passivity
The Drum Network

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