Categories Marketing Agencies Creative Media Sustainability Technology

Predictions 2024

Three open halves of oranges on a purple background

05 Feb 2024

7 min read

‘Time for demographic barriers to get smashed to pieces’: Ad execs on 2024 audiences
An old-fashioned radio microphone, up close

05 Feb 2024

5 min read

Will AI-generated PR content dominate in 2024?
A robot's hand, bunched into a fist

02 Feb 2024

8 min read

‘The great unifier’: Marketing execs’ (tentative) generative AI hopes for 2024
2024 will bring it all

01 Feb 2024

5 min read

Get ready to yell. Get ready to hide. It's a silly, serious year for design

Latest

Source: Barcardi Cocktail Trends Report 2024.

19 Mar 2024

6 min read

Sponsored

Shaken or stirred? 4 refreshing trends to mix up the spirits marketing experience
Promoted
Creativity illustration

08 Mar 2024

9 min read
5 of the top CMO priorities today, from AI & cookieless personalization to funnel collapse
Brand strategy
Scales weighing up roman empire and Grimmace memes

05 Mar 2024

6 min read
Trendflation makes it impossible to discern between priceless and worthless trends
Opinion
'Politics, Conflict & Media' explores the implications each digital platform has for advertisers

01 Mar 2024

4 min read

Sponsored

Advertising amid political polarization: insights from The Drum, The Independent and other...
Promoted
Hamburger on a multicolored background

21 Feb 2024

7 min read

Sponsored

New year, new focus: top resolutions for 2024 – and why it matters to marketers
Promoted
Ed Sellier, Dunnhumby

19 Feb 2024

3 min read
Measuring effectiveness, retail media, AI and first-party data will dominate 2024
predictions 2024
Smartphone with animated Chatbot and message blocks

15 Feb 2024

6 min read

Sponsored

AI for CX: a little more conversation, a little less (in)action
Promoted
Spotlight on Technology at The Drum's Predictions event

14 Feb 2024

4 min read
It is time to start reckoning with how tech changes will really impact marketers
Tech predictions 2024

Brands

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Source: Barcardi Cocktail Trends Report 2024.

19 Mar 2024

6 min read

Sponsored

Shaken or stirred? 4 refreshing trends to mix up the spirits marketing experience
Promoted
Creativity illustration

08 Mar 2024

9 min read
5 of the top CMO priorities today, from AI & cookieless personalization to funnel collapse
Brand strategy
Smartphone with animated Chatbot and message blocks

15 Feb 2024

6 min read

Sponsored

AI for CX: a little more conversation, a little less (in)action
Promoted
Spotlight on Brands at The Drum's Predictions event

08 Feb 2024

4 min read
Skyscanner and Lottie London marketing bosses on what’s shaping the year ahead for CMOs
predictions
A coffee with latte foam art

07 Feb 2024

6 min read
Health without compromise: Innocent, Oatly, and the rise of ‘enjoyable wellness’
The Drum Network
2024 will bring it all

01 Feb 2024

5 min read
Get ready to yell. Get ready to hide. It's a silly, serious year for design
Opinion
Woman with electronic signals going though the head

31 Jan 2024

5 min read

Sponsored

Predictions 2024: effectiveness will be the next frontier in the AI battle
Promoted
A customized bicycle, made to look like a watermelon, in a colorful setting

30 Jan 2024

5 min read
Personalization is the future of commerce – so why are brands still lagging?
The Drum Network

Media

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'Politics, Conflict & Media' explores the implications each digital platform has for advertisers

01 Mar 2024

4 min read

Sponsored

Advertising amid political polarization: insights from The Drum, The Independent and other...
Promoted
Ed Sellier, Dunnhumby

19 Feb 2024

3 min read
Measuring effectiveness, retail media, AI and first-party data will dominate 2024
predictions 2024
Spotlight on Media at The Drum's Predictions Event

13 Feb 2024

5 min read
2024 media strategies: how Dunnhumby, GroupM, Deliveroo and HP are readying for change
Media predictions 2024
I voted stickers for US election

30 Jan 2024

2 min read

Sponsored

Politics, conflict and media: how to navigate challenges and opportunities
Promoted
Scan as you shop customer

22 Jan 2024

7 min read

Sponsored

Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024
Promoted
A giant multi-color mural of a clown

17 Jan 2024

6 min read
‘Toxic positivity’ in marketing: Could B2B ads benefit from a little cynicism?
The Drum Network
Some newspapers, stacked vertically, spine-up

15 Jan 2024

4 min read
2023 saw a huge increase in earned media investment – expect the same from 2024
The Drum Network
Cartoon Image of man using mobile banking app

11 Jan 2024

4 min read

Sponsored

How to maximize the top 7 trends in customer experience right now
Promoted

Technology

show all
Hamburger on a multicolored background

21 Feb 2024

7 min read

Sponsored

New year, new focus: top resolutions for 2024 – and why it matters to marketers
Promoted
Ed Sellier, Dunnhumby

19 Feb 2024

3 min read
Measuring effectiveness, retail media, AI and first-party data will dominate 2024
predictions 2024
Smartphone with animated Chatbot and message blocks

15 Feb 2024

6 min read

Sponsored

AI for CX: a little more conversation, a little less (in)action
Promoted
Spotlight on Technology at The Drum's Predictions event

14 Feb 2024

4 min read
It is time to start reckoning with how tech changes will really impact marketers
Tech predictions 2024
A robot's hand, bunched into a fist

02 Feb 2024

8 min read
‘The great unifier’: Marketing execs’ (tentative) generative AI hopes for 2024
Artificial Intelligence
Woman with electronic signals going though the head

31 Jan 2024

5 min read

Sponsored

Predictions 2024: effectiveness will be the next frontier in the AI battle
Promoted
9 tips to help marketers to prepare for a new data & privacy landscape in 2024

26 Jan 2024

12 min read

Sponsored

Data Privacy Day 2024: Google’s checklist for CMOs
Promoted
Surveillance collage

25 Jan 2024

12 min read
Happy Data Privacy Week! Here are the top global privacy changes to expect in 2024
Data

Agencies

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Scales weighing up roman empire and Grimmace memes

05 Mar 2024

6 min read
Trendflation makes it impossible to discern between priceless and worthless trends
Opinion
Hamburger on a multicolored background

21 Feb 2024

7 min read

Sponsored

New year, new focus: top resolutions for 2024 – and why it matters to marketers
Promoted
Three open halves of oranges on a purple background

05 Feb 2024

7 min read
‘Time for demographic barriers to get smashed to pieces’: Ad execs on 2024 audiences
audience targeting
An old-fashioned radio microphone, up close

05 Feb 2024

5 min read
Will AI-generated PR content dominate in 2024?
The Drum Network
A backlit stage set up for a musical performance

01 Feb 2024

5 min read
All the world’s a stage: Next-gen live events are building the experience economy
The Drum Network
Woman with electronic signals going though the head

31 Jan 2024

5 min read

Sponsored

Predictions 2024: effectiveness will be the next frontier in the AI battle
Promoted
A person looking into a large pair of binoculars

23 Jan 2024

9 min read
Marketing moments to watch in 2024 (according to marketers)
Agency predictions 2024
Scan as you shop customer

22 Jan 2024

7 min read

Sponsored

Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024