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Latest marketing and advertising news for predictions, including insights and opinions.

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Bring the future into focus: get ready for The Drum’s Predictions 2021

14 January 2021

Kevin Chesters: why do we persist with predicting?

08 June 2020

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The brand safety challenge in digital advertising

17 February 2020

Adtech, eSports and OTT: where are marketers investing their money for the next decade?

12 February 2020

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Why brands must master first party data to win in the 2020s

30 January 2020

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The Drum Predictions 2020: What does the new decade and beyond have in store for the industry?

27 January 2020

Vodafone UK brand boss: in-housing has made our agencies indispensable

24 January 2020

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Why marketers must look beyond cookies and rethink data in the 2020s

23 January 2020

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The Drum 2020 Predictions event in NYC: All you need to know

10 January 2020

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Why brands must use emotions, not euphemisms, to build trust

08 January 2020

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The future of media quality in digital advertising

07 January 2020

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Automation and AI will launch a golden age of marketing

03 January 2020

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The future lies in our collective intelligence

03 January 2020

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What does B2B marketing have in store in 2020?

03 January 2020

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The rise of the rural cosmopolitan

02 January 2020

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The power of experiential marketing

18 December 2019

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2020 vision: five predictions for marketing in the year ahead to fuel brand building

17 December 2019

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20/20 vision: reimagining influencer marketing in the year 2020

17 December 2019

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Happy customers will drive business growth in 2020

17 December 2019

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More advertisers will 'get' gaming in 2020

12 December 2019

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How to keep marketing human

10 December 2019

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Trends in 2020: More data? Yes. More regulation? Yes. Smarter marketing? Let’s see.

06 December 2019

The Drum Show: that Peloton ad, elections and 2020 predictions

06 December 2019

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What does 2020 have in store for marketers? Find out at The Drum US predictions breakfast

05 December 2019

Artificial Intelligence

What does 2020 have in store for marketers? Find out at The Drum Predictions event

02 December 2019

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The evolution of the digital industry: Looking back on the last 25 years

24 October 2019

Programmatic Punch

Programmatic Punch New York 2019: FBI ad fraud, adtech predictions and addressable TV

26 April 2019

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The Drum Predictions 2019: the year of Amazon, influencers, data, and privacy

04 February 2019

The 3% Movement’s must-know predictions

01 February 2019

Member Exclusive

Ogilvy CEO Michael Frohlich on the agency model: 'It will thrive, it just needs to change'

31 January 2019

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Top 3 video advertising predictions to watch in 2019

31 January 2019

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The Drum Predictions 2019 on privacy, trust, voice and people: 'the year for actions, not words'...

24 January 2019

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What does 2019 have in store? Find out at The Drum's NYC predictions breakfast

14 January 2019

The Drum reveals its plans, contributors and editorial themes for 2019

14 January 2019

The Drum Network

Vox Pop: where are the opportunities for independent agencies in 2019?

09 January 2019

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A crystal ball for 2019: how the in-housing debate will evolve

04 January 2019