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predictions

Latest marketing and advertising news for predictions, including insights and opinions.

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What matters in advertising this year

‘Transparency will be driven by clients’ and contextual marketing will resurge: takeaways from...

02 February 2018

Millennials, AI and transparency: 10 predictions for 2018

16 January 2018

Place your bets: 2018 will be the year of hard choices

15 January 2018

The evolution of programmatic in 2018

04 January 2018

The Drum Network

Eight predictions for digital advertising in 2018

21 December 2017

5 hot topics you should take seriously in 2018

20 December 2017

GDPR brings context back to the table for brands

18 December 2017

AI Predictions: 2018 is the make or break year for brands

13 December 2017

Top health tech predictions for 2018: PulsePoint

07 December 2017

Accuracy, consistency and control – a people based approach delivers

30 November 2017

Have your customer’s true interests at heart in 2018

30 November 2017

Header bidding and where it’s going next year

30 November 2017

Location intelligence will power creativity and rebuild trust in 2018

29 November 2017

Why, in 2018, transparency will continue to force change in digital media

29 November 2017

A human data strategy could be the ultimate saviour of the retail industry

29 November 2017

Influence 2.0: The future of influencer marketing

29 November 2017

Power play: How consumers will take control of the digital ad industry in 2018

28 November 2017

The contextual video gold rush

28 November 2017

Three ways the first-price auction will expand programmatic transparency, and revenue

28 November 2017

The rise of native, fall of cookies, and the beginning of actionable transparency

28 November 2017

Integrate performance marketing and merchandising to drive margins in 2018

27 November 2017

Millennials aren’t killing business, they’re innovating it

27 November 2017

Marketing performance optimization and the next three years — or longer...

27 November 2017

'2018 is the year we tackle what’s wrong with the industry’: Predictions panel & party to highlight...

21 November 2017

What does 2017 hold for the Digital Media, Marketing, Technology and Creative Sectors?

18 January 2017

VR in 2017: making it real

12 December 2016

The new age of search is local: four location trends you need to know about

09 December 2016

Experimenting with the evolution of experiential

09 December 2016

Hold the phone: How mobile data links online, offline, and advanced TV

09 December 2016

The social wheel of fortune

09 December 2016

5 steps you need to take to make martech meaningful today

09 December 2016

How is marketing performance going to evolve in 2017?

09 December 2016

Can we help you? Chatbots, assistants and other mobile game-changers

08 December 2016

Account based marketing is whatever you want it to be

08 December 2016

Understanding intent: The next wave of marketing

08 December 2016