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predictions

Latest marketing and advertising news for predictions, including insights and opinions.

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Kevin Chesters: why do we persist with predicting?

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The brand safety challenge in digital advertising

Adtech, eSports and OTT: where are marketers investing their money for the next decade?

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Why brands must master first party data to win in the 2020s

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The Drum Predictions 2020: What does the new decade and beyond have in store for the industry?

Vodafone UK brand boss: in-housing has made our agencies indispensable

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Why marketers must look beyond cookies and rethink data in the 2020s

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The Drum 2020 Predictions event in NYC: All you need to know

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Why brands must use emotions, not euphemisms, to build trust

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The future of media quality in digital advertising

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Automation and AI will launch a golden age of marketing

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The future lies in our collective intelligence

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What does B2B marketing have in store in 2020?

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The rise of the rural cosmopolitan

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The power of experiential marketing

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2020 vision: five predictions for marketing in the year ahead to fuel brand building

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20/20 vision: reimagining influencer marketing in the year 2020

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Happy customers will drive business growth in 2020

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More advertisers will 'get' gaming in 2020

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How to keep marketing human

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Trends in 2020: More data? Yes. More regulation? Yes. Smarter marketing? Let’s see.

The Drum Show: that Peloton ad, elections and 2020 predictions

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What does 2020 have in store for marketers? Find out at The Drum US predictions breakfast

Artificial Intelligence

What does 2020 have in store for marketers? Find out at The Drum Predictions event

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The evolution of the digital industry: Looking back on the last 25 years

Programmatic Punch

Programmatic Punch New York 2019: FBI ad fraud, adtech predictions and addressable TV

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The Drum Predictions 2019: the year of Amazon, influencers, data, and privacy

The 3% Movement’s must-know predictions

Ogilvy CEO Michael Frohlich on the agency model: 'It will thrive, it just needs to change'

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Top 3 video advertising predictions to watch in 2019

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The Drum Predictions 2019 on privacy, trust, voice and people: 'the year for actions, not words'...

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What does 2019 have in store? Find out at The Drum's NYC predictions breakfast

The Drum reveals its plans, contributors and editorial themes for 2019

The Drum Network

Vox Pop: where are the opportunities for independent agencies in 2019?

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A crystal ball for 2019: how the in-housing debate will evolve

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Home page traffic will no longer be the measure of your digital success