Categories Marketing Agencies Creative Media Sustainability Technology

Customer experience

Customer Experience (CX) is an important component to growth and success, focusing on the relationship between a brand and the customer.

We explore how brands around the world are developing and utilizing the customer experience to build brand loyalty from their audience, with the goal of scaling all aspects of business growth.

A ship's old-fashioned wooden steering wheel

10 Oct 2023

4 min read
We all feel like we’ve lost control. How can marketers help?
The Drum Network
Someone shouting into a telephone

29 Aug 2023

6 min read
Customer service as experience: fast, consistent comms boost customer lifetime value
The Drum Network
A winding American road, viewed from above

16 Aug 2023

5 min read
The ‘customer journey’ is not a (real) customer’s journey
The Drum Network
Rows of multi-colored empty chairs

28 Jul 2023

5 min read
You’ll never get to ‘best in class’ customer journeys by committee
The Drum Network
Orange car filled with people - Animated

27 Jul 2023

4 min read

Sponsored

How APAC marketers can take customer-centricity to the next level
Promoted
A phone showing lens flare

26 Jul 2023

5 min read
How retail brands will redefine the customer journey in the age of ‘AR everywhere’
The Drum Network
A question mark refrigerator magnet

25 Jul 2023

5 min read
Data can only get you so far: true customer journey mapping means asking ‘why?’
The Drum Network
A colorful paint-swirl on a black background

24 Jul 2023

6 min read
To reach multi-dimensional consumers, brands need a ‘managed chaos’ approach to CX
The Drum Network
A desk with a graph and some stationery

21 Jul 2023

5 min read
CX measurement: 3 ways to make the most of a new era in brand tracking
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024