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Latest marketing and advertising news for Coca-Cola, including insights and opinions.

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How brands including Asics, SAP & Impossible Foods are using tech for good

27 January 2020

10 questions with... Kris Robbens, marketing director GB&I of the Coca-Cola Company

17 January 2020

Coca-Cola encourages Thai millennials to have more meals with friends and family

20 December 2019

Coca-Cola, Google and Ogilvy Colombia join to show what brings us together at Christmas

19 December 2019

‘It'll have a ripple effect’: Coke’s CMO U-turn could mark reappraisal of threatened role

17 December 2019

Coca-Cola GB marketing chief Kris Robbens explains its Christmas 'tradition and evolution'

16 December 2019

Brands and charities channel the spirit of Christmas with homelessness focus

12 December 2019

Coca-Cola’s Sadaf Zarrar on ‘keeping it real’ by having a side hustle

11 December 2019

Coca-Cola launches biggest ever Christmas campaign with global ad

09 December 2019

Free whitepaper from Adobe: Digital advertising turns 25 - Happy Birthday

05 December 2019

A week in Christmas ads: Greenpeace is roasted as Coca-Cola’s jingle hits the spot

29 November 2019

Diesel and Coca-Cola raise awareness around recycling with clothing range

03 October 2019

Coca-Cola Co head of media departs to lead marketing at plant-based food brand

01 October 2019

Coca-Cola’s top marketer: we'll ‘never say never’ to marijuana-infused drinks

24 September 2019

Coca-Cola embraces augmented reality with interactive experience

10 September 2019

Diet Coke ‘You Do You' campaign anchors the future of brand to 'lit' cultural trends

09 September 2019

Coca-Cola, TBWA, the BBC lead the line-up for the inaugural Agency Acceleration Day APAC

09 September 2019

Coca-Cola extends 32-year Euro 2020 sponsorship

06 September 2019

Costa Coffee launches first Piccadilly Lights campaign for its ready-to-drink range

Coca-Cola marks the sweet return of the Premier League by welcoming new contenders

Coca-Cola dramatises memories of the first sip in adventures of a giant tongue

Honest Tea shows how 'small decisions' can impact an entire supply chain

Stranger Things shows that it is time to turn brand experience ‘upside down’

Coca-Cola enlists Indian celebrities for Smartwater campaign

Reebok readies ‘digital-first’ model as its marketing chief exits for Coca-Cola

Coca-Cola creates digital marketplace to make ordering easier

Nike, Coca-Cola and Amazon feature in YouTube's Cannes Lions 2019 ads leaderboard

Coca-Cola calls upon drinkers to spread their positive energy in energy drink push

Coca-Cola relives its darkest hour with Stranger Things 1985 New Coke teaser

Coca-Cola names Kris Robbens UK marketing boss amid reshuffle

'Big ideas are borderless’: some favourites from The Roses Awards 2019

Ads We Like: Coca-Cola Brazil teams with Marvel Studios to turn a teen into a temporary Avenger

Coca-Cola is piloting a new experience-led approach to integrated marketing

Coca-Cola bankrolls Channel 4 women’s football show ahead of the World Cup

Coca-Cola brings Aquarius mineral water brand to UK

McLaren and Coca Cola extend F1 sponsorship deal

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