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Latest marketing and advertising news for Coca-Cola, including insights and opinions.

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Coca-Cola is piloting a new experience-led approach to integrated marketing

Coca-Cola bankrolls Channel 4 women’s football show ahead of the World Cup

Coca-Cola brings Aquarius mineral water brand to UK

McLaren and Coca Cola extend F1 sponsorship deal

Coca-Cola kicks off Premier League partnership with an ode to fan culture

07 February 2019

Coca-Cola’s clay dolls return for Chinese New Year with a story of family love and an innovative...

30 January 2019

Coca-Cola channels Andy Warhol and celebrates unity in pre-Super Bowl spot

24 January 2019

Coca-Cola and UberEats offer free dinner delivery to those who work Christmas Eve

07 December 2018

Coca-Cola France festive ad throws unsportsmanlike shade on Three Lions

27 November 2018

Havas Media and Kinetic take home top accolades at The Drum Out of Home Awards 2018

21 November 2018

Coca-Cola celebrates 25 years of polar bears with warm and fuzzy family spot

19 November 2018

Obesity campaigners in the UK look to stall Coca-Cola Christmas truck stunt

14 November 2018

5 social good campaigns you shouldn't have missed

07 November 2018

Coke Zero put front and centre of ‘Holidays are Coming’ campaign for first time

06 November 2018

McLaren and Coca-Cola to partner for the remainder of the 2018 F1 season

18 October 2018

Coca-Cola drops £4m on first ad campaign for Fuze Tea brand

05 October 2018

Coca-Cola’s digital transformation: how e-commerce is shaping the future of this iconic brand

14 September 2018

Coca-Cola unifies original and zero sugar packaging

Coca-Cola challenges Gatorade for US sports drink dominance with Bodyarmor play

Brits class logos as 'art' and Coca-Cola's classic red emblem is their favourite

Coca-Cola plays its part in plastics fight with ‘reverse’ vending machines

Meet The Drum Content Awards 2018 Judges: Oath, ESI Media, Adobe, Drum and FremantleMedia

As Coca-Cola moves towards a non-carbonated future, it looks to Asia Pacific for an innovative...

Ad of the Day: Powerade showcases cinematic ‘power’ in leadup to World Cup

People don’t trust brands because… well, why would they?

Coca-Cola inks in-car deal to sell products to Lyft and Uber riders

Coca-Cola plays up heritage in fresh ad campaign amid sluggish British sales and impending...

76% of sports sponsorships promote junk food, says report

Coca-Cola turns to blockchain in fight against forced labour

Coca-Cola diversification efforts lead to Japanese alcopops

Coca-Cola aims to tackle the ‘post-lunch slump’ in global campaign co-created across continents

Coca-Cola: it will take more than a sleek rebrand to put the fizz back into Diet Coke sales

16 February 2018

Creative Works APAC: the Chinese New Year 2018 special

06 February 2018

Coca-Cola pushes message of inclusivity in colorful Super Bowl ad

01 February 2018

Coca-Cola gives its clay dolls a makeover ahead of Chinese New Year

01 February 2018

What do New York City consumers think of Super Bowl ads?

31 January 2018