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Latest marketing and advertising news for Coca-Cola, including insights and opinions.

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Obesity campaigners in the UK look to stall Coca-Cola Christmas truck stunt

14 November 2018

5 social good campaigns you shouldn't have missed

07 November 2018

Coke Zero put front and centre of ‘Holidays are Coming’ campaign for first time

06 November 2018

McLaren and Coca-Cola to partner for the remainder of the 2018 F1 season

18 October 2018

Coca-Cola drops £4m on first ad campaign for Fuze Tea brand

05 October 2018

Coca-Cola’s digital transformation: how e-commerce is shaping the future of this iconic brand

14 September 2018

Coca-Cola unifies original and zero sugar packaging

Coca-Cola challenges Gatorade for US sports drink dominance with Bodyarmor play

Brits class logos as 'art' and Coca-Cola's classic red emblem is their favourite

Coca-Cola plays its part in plastics fight with ‘reverse’ vending machines

Meet The Drum Content Awards 2018 Judges: Oath, ESI Media, Adobe, Drum and FremantleMedia

As Coca-Cola moves towards a non-carbonated future, it looks to Asia Pacific for an innovative...

Ad of the Day: Powerade showcases cinematic ‘power’ in leadup to World Cup

People don’t trust brands because… well, why would they?

Coca-Cola inks in-car deal to sell products to Lyft and Uber riders

Coca-Cola plays up heritage in fresh ad campaign amid sluggish British sales and impending...

76% of sports sponsorships promote junk food, says report

Coca-Cola turns to blockchain in fight against forced labour

Coca-Cola diversification efforts lead to Japanese alcopops

Coca-Cola aims to tackle the ‘post-lunch slump’ in global campaign co-created across continents

Coca-Cola: it will take more than a sleek rebrand to put the fizz back into Diet Coke sales

16 February 2018

Creative Works APAC: the Chinese New Year 2018 special

06 February 2018

Coca-Cola pushes message of inclusivity in colorful Super Bowl ad

01 February 2018

Coca-Cola gives its clay dolls a makeover ahead of Chinese New Year

01 February 2018

What do New York City consumers think of Super Bowl ads?

31 January 2018

Diet Coke issues colorful Super Bowl taster in push for millennials market

30 January 2018

Coca-Cola joins crusade against plastic in ‘World Without Waste’ recycling campaign

21 January 2018

McCann Worldgroup's Dhane Scotti promoted to global executive business leader for Coca-Cola

12 January 2018

Coca-Cola Zero Sugar remakes First Taste, old man Hadley's bucketlist adventure

12 January 2018

Diet Coke hopes a sleek rebrand and some new flavours can reignite sluggish sales

10 January 2018

How even the most uncool brands swag with swagger

05 January 2018

The Drum Network

Tidings of comfort and joy - why Christmas ads should stick to tradition

15 December 2017

Mandatory plain packaging poses $187bn threat to snacks, drinks and confectionery markets

07 December 2017

Let's agree to kill marketing once and for all

06 December 2017

Coca-Cola Christmas truck faces ban over obesity fears

30 November 2017

Soft focus, subversive unease: how Greenpeace parodied the iconic Coca-Cola Christmas ad

17 November 2017