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Olympics

The modern Olympic Games or Olympics are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions.

It remains a competitive media and sponsorship channel.

Latest

5 days ago

9min read

An Olympics delay may have changed SK-II’s marketing destiny for the better

By Charlotte McEleny, The DrumSK-II

9 months ago

5min read

Oakley channels Bob Marley to celebrate the love of sports

By Kenneth Hein, The DrumOakley

9 months ago

6min read

Future of Media: Junk food ad ban, Love Island the game, and the PornHub...

By John McCarthy, The DrumOpinion

9 months ago

5min read

Olympics digital boss on marketing Tokyo 2020... again

By John McCarthy, The DrumOlympics

1 year ago

8min read

Olympic sponsors stick by 2021 games, but what will disrupted budgets deliver?

By Rebecca Stewart, The DrumOlympics

1 year ago

5min read

What to expect from Starling's Team GB deal: 'We're unifying two proud...

By John McCarthy, The DrumFintech

1 year ago

9min read

Coronavirus: what it actually means for sponsors if 2020’s biggest events...

By Rebecca Stewart, The DrumOlympics

1 year ago

4min read

Sponsored

Does your sponsorship strategy have what it takes to win at the Tokyo 2020...

By Mark Harrison, Promoted

1 year ago

4min read

Olympics, Euros and US presidential elections will drive global ad spend...

By Shawn Lim, The DrumDentsu Group

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