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Olympics

Latest marketing and advertising news for Olympics, including insights and opinions.

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Alibaba launches new technology for broadcasting ahead of Tokyo 2020

20 September 2018

Allianz signs deal to become the Olympic insurance provider

19 September 2018

Toyota announces driverless-based mobility plans for Tokyo 2020 Olympics

Riding the Olympic wave in Asia: what is the value of sponsoring the Games?

How Sir Bradley Wiggins' reputation could be stabilised

DFS signs up for Team GB sponsorship for 2018 and 2020 Games

14 February 2018

UK Top Shazamed Ads: River Island takes third place shredding stereotypes and labels

13 February 2018

Team GB and Visa release interactive fan app for PyeongChang 2018

03 February 2018

Toyota releases two ads that will air on Super Bowl Sunday

02 February 2018

Bold ‘Be Olympic’ brand platform for Team Canada breaks the creative mold

24 January 2018

Vox Media and NBC Sports launch Olympics-themed podcast 'The Podium'

24 January 2018

United Airlines makes super heroes of Olympians and employees

18 January 2018

Beats by Dre goes ‘Above the Noise’ with Olympic athletes in latest campaign

16 January 2018

Discovery taps Wasserman for Winter Olympics social content drive

21 December 2017

IOC to raise awareness of the lack of light at refugee camps in PSA campaign

20 November 2017

10 of the most inspiring Olympic Games ads with Usain Bolt, Eddie the Eagle & Kerri Strug

Olympic boxer Nicola Adams weighs-in on E45's new brand direction

ITV & The National Lottery: 'I am Team GB', raising awareness for personal health and athlete...

Discovery announces first-ever mobile broadcast partner for its Olympics coverage

What Intel’s Olympic sponsorship says about the future of marketing around the Games

What McDonald's Olympic exit says about the future of marketing around the Games

McDonald's walks away from Olympic sponsorship three years early

Toyota helps make a flying car at the 2020 Olympics a reality

Alisports and Olympic Council of Asia partner to bring eSports to Asian Games

Eurosport partners with NowThis to boost Olympics mobile strategy

International Olympics Committee selects Publicis to lead 2018 Winter Olympics brand campaign

How Eurosport plans to make the Olympic rings its own and become the new home of the Games

Eurosport owner Discovery to make Olympic Games content fit for short-form on mobile screens

French officials launch legal action over Paris 2024 'Made for sharing' line

18 February 2017

Eurosport increases its Olympics sports portfolio with modern pentathlon broadcast deal

09 February 2017

It’s not just about an Olympic partner logo, says Alibaba CMO Chris Tung

02 February 2017

Alibaba plans dedicated e-commerce site for Olympics sponsors as it inks decade-long deal with...

19 January 2017

Japanese consumers value Olympic legacy more than promotions from sponsors

12 December 2016

Sid Lee named Canadian Olympic Committee agency of record, to promote Canadian athletics beyond...

05 December 2016

Olympic Council of Malaysia signs exclusive four-year deal with with Dentsu Sports Network

21 November 2016

Team GB extends exclusive content distribution deal with out of home partner Ocean

10 October 2016