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Olympics

Latest marketing and advertising news for Olympics, including insights and opinions.

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Kantar secures four-year Special Olympics partnership

25 June 2019

Lazada announces Olympics partnership as part of Alibaba sponsorship deal

24 June 2019

7-Eleven to stop selling pornographic magazines in Japan ahead of Rugby World Cup

23 January 2019

Alibaba and Intel join forces to create AI-powered 3D athlete tracking technology for Tokyo...

08 January 2019

International Olympic Committee gets first Olympic online store in China via Alibaba partnership

17 December 2018

Alibaba launches new technology for broadcasting ahead of Tokyo 2020

20 September 2018

Allianz signs deal to become the Olympic insurance provider

19 September 2018

Toyota announces driverless-based mobility plans for Tokyo 2020 Olympics

27 July 2018

Riding the Olympic wave in Asia: what is the value of sponsoring the Games?

09 March 2018
Opinion

How Sir Bradley Wiggins' reputation could be stabilised

07 March 2018

DFS signs up for Team GB sponsorship for 2018 and 2020 Games

14 February 2018

UK Top Shazamed Ads: River Island takes third place shredding stereotypes and labels

13 February 2018

Team GB and Visa release interactive fan app for PyeongChang 2018

03 February 2018
Creative Works

Toyota releases two ads that will air on Super Bowl Sunday

02 February 2018
Creative Works

Bold ‘Be Olympic’ brand platform for Team Canada breaks the creative mold

24 January 2018

Vox Media and NBC Sports launch Olympics-themed podcast 'The Podium'

24 January 2018
Creative Works

United Airlines makes super heroes of Olympians and employees

18 January 2018
Creative Works

Beats by Dre goes ‘Above the Noise’ with Olympic athletes in latest campaign

16 January 2018

Discovery taps Wasserman for Winter Olympics social content drive

21 December 2017

IOC to raise awareness of the lack of light at refugee camps in PSA campaign

20 November 2017

10 of the most inspiring Olympic Games ads with Usain Bolt, Eddie the Eagle & Kerri Strug

02 August 2017
Creative Works

Olympic boxer Nicola Adams weighs-in on E45's new brand direction

28 July 2017

ITV & The National Lottery: 'I am Team GB', raising awareness for personal health and athlete...

04 July 2017

Discovery announces first-ever mobile broadcast partner for its Olympics coverage

26 June 2017

What Intel’s Olympic sponsorship says about the future of marketing around the Games

23 June 2017
Opinion

What McDonald's Olympic exit says about the future of marketing around the Games

21 June 2017

McDonald's walks away from Olympic sponsorship three years early

16 June 2017

Toyota helps make a flying car at the 2020 Olympics a reality

15 May 2017

Alisports and Olympic Council of Asia partner to bring eSports to Asian Games

18 April 2017

Eurosport partners with NowThis to boost Olympics mobile strategy

15 March 2017

International Olympics Committee selects Publicis to lead 2018 Winter Olympics brand campaign

13 March 2017

How Eurosport plans to make the Olympic rings its own and become the new home of the Games

13 March 2017

Eurosport owner Discovery to make Olympic Games content fit for short-form on mobile screens

01 March 2017

French officials launch legal action over Paris 2024 'Made for sharing' line

18 February 2017

Eurosport increases its Olympics sports portfolio with modern pentathlon broadcast deal

09 February 2017

It’s not just about an Olympic partner logo, says Alibaba CMO Chris Tung

02 February 2017
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