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Olympics

Latest marketing and advertising news for Olympics, including insights and opinions.

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BBC News rolls out 'Japan 2020' content hub ahead of the Tokyo Olympics

14 October 2019

Special Olympics enlists its athletes to help design 2022 USA Games logo

Facebook wants to help brands reach sports fans around major events like the 2020 Olympics

NBCU is pitching advertisers a cross-platform approach to the 2020 Olympics

Manga-inspired Eurosport ad counts down to the Tokyo 2020 Olympics

How brands can (legally) hijack the Tokyo 2020 Olympics

Kantar secures four-year Special Olympics partnership

Lazada announces Olympics partnership as part of Alibaba sponsorship deal

7-Eleven to stop selling pornographic magazines in Japan ahead of Rugby World Cup

23 January 2019

Alibaba and Intel join forces to create AI-powered 3D athlete tracking technology for Tokyo...

08 January 2019

International Olympic Committee gets first Olympic online store in China via Alibaba partnership

17 December 2018

Alibaba launches new technology for broadcasting ahead of Tokyo 2020

20 September 2018

Allianz signs deal to become the Olympic insurance provider

19 September 2018

Toyota announces driverless-based mobility plans for Tokyo 2020 Olympics

Riding the Olympic wave in Asia: what is the value of sponsoring the Games?

How Sir Bradley Wiggins' reputation could be stabilised

DFS signs up for Team GB sponsorship for 2018 and 2020 Games

14 February 2018

UK Top Shazamed Ads: River Island takes third place shredding stereotypes and labels

13 February 2018

Team GB and Visa release interactive fan app for PyeongChang 2018

03 February 2018

Toyota releases two ads that will air on Super Bowl Sunday

02 February 2018

Bold ‘Be Olympic’ brand platform for Team Canada breaks the creative mold

24 January 2018

Vox Media and NBC Sports launch Olympics-themed podcast 'The Podium'

24 January 2018

United Airlines makes super heroes of Olympians and employees

18 January 2018

Beats by Dre goes ‘Above the Noise’ with Olympic athletes in latest campaign

16 January 2018

Discovery taps Wasserman for Winter Olympics social content drive

21 December 2017

IOC to raise awareness of the lack of light at refugee camps in PSA campaign

20 November 2017

10 of the most inspiring Olympic Games ads with Usain Bolt, Eddie the Eagle & Kerri Strug

Olympic boxer Nicola Adams weighs-in on E45's new brand direction

ITV & The National Lottery: 'I am Team GB', raising awareness for personal health and athlete...

Discovery announces first-ever mobile broadcast partner for its Olympics coverage

What Intel’s Olympic sponsorship says about the future of marketing around the Games

What McDonald's Olympic exit says about the future of marketing around the Games

McDonald's walks away from Olympic sponsorship three years early

Toyota helps make a flying car at the 2020 Olympics a reality

Alisports and Olympic Council of Asia partner to bring eSports to Asian Games

Eurosport partners with NowThis to boost Olympics mobile strategy