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Olympics

The modern Olympic Games or Olympics are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions.

It remains a competitive media and sponsorship channel.

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Oakley channels Bob Marley to celebrate the love of sports

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Olympics digital boss on marketing Tokyo 2020... again

Olympic sponsors stick by 2021 games, but what will disrupted budgets deliver?

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Coronavirus: what it actually means for sponsors if 2020’s biggest events are disrupted

Promoted

Does your sponsorship strategy have what it takes to win at the Tokyo 2020 Olympics?

Olympics, Euros and US presidential elections will drive global ad spend in 2020

Eurosport seals Bridgestone as first Toyko 2020 partner

NBCU says it’s passed $1bn in ad commitments for 2020 Olympics

Why Airbnb is partnering with the Olympics in time for Tokyo 2020

Digital Marketing

BBC News rolls out 'Japan 2020' content hub ahead of the Tokyo Olympics

Special Olympics enlists its athletes to help design 2022 USA Games logo

Facebook wants to help brands reach sports fans around major events like the 2020 Olympics

NBCU is pitching advertisers a cross-platform approach to the 2020 Olympics

Manga-inspired Eurosport ad counts down to the Tokyo 2020 Olympics

How brands can (legally) hijack the Tokyo 2020 Olympics

Kantar secures four-year Special Olympics partnership

Lazada announces Olympics partnership as part of Alibaba sponsorship deal

7-Eleven to stop selling pornographic magazines in Japan ahead of Rugby World Cup

Alibaba and Intel join forces to create AI-powered 3D athlete tracking technology for Tokyo...

International Olympic Committee gets first Olympic online store in China via Alibaba partnership

Alibaba launches new technology for broadcasting ahead of Tokyo 2020

Allianz signs deal to become the Olympic insurance provider

Toyota announces driverless-based mobility plans for Tokyo 2020 Olympics

Riding the Olympic wave in Asia: what is the value of sponsoring the Games?

How Sir Bradley Wiggins' reputation could be stabilised

DFS signs up for Team GB sponsorship for 2018 and 2020 Games

UK Top Shazamed Ads: River Island takes third place shredding stereotypes and labels

Team GB and Visa release interactive fan app for PyeongChang 2018

Toyota releases two ads that will air on Super Bowl Sunday

Bold ‘Be Olympic’ brand platform for Team Canada breaks the creative mold

Vox Media and NBC Sports launch Olympics-themed podcast 'The Podium'

United Airlines makes super heroes of Olympians and employees

Beats by Dre goes ‘Above the Noise’ with Olympic athletes in latest campaign

Discovery taps Wasserman for Winter Olympics social content drive