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Olympics

The modern Olympic Games or Olympics are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions.

It remains a competitive media and sponsorship channel.

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Olympic sponsors stick by 2021 games, but what will disrupted budgets deliver?

01 April 2020

What to expect from Starling's Team GB deal: 'We're unifying two proud British brands'

09 March 2020

Coronavirus: what it actually means for sponsors if 2020’s biggest events are disrupted

06 March 2020

Promoted

Does your sponsorship strategy have what it takes to win at the Tokyo 2020 Olympics?

13 February 2020

Olympics, Euros and US presidential elections will drive global ad spend in 2020

28 January 2020

Eurosport seals Bridgestone as first Toyko 2020 partner

18 December 2019

NBCU says it’s passed $1bn in ad commitments for 2020 Olympics

10 December 2019

Why Airbnb is partnering with the Olympics in time for Tokyo 2020

08 November 2019

Digital Marketing

BBC News rolls out 'Japan 2020' content hub ahead of the Tokyo Olympics

14 October 2019

Special Olympics enlists its athletes to help design 2022 USA Games logo

12 August 2019

Facebook wants to help brands reach sports fans around major events like the 2020 Olympics

25 July 2019

NBCU is pitching advertisers a cross-platform approach to the 2020 Olympics

24 July 2019

Manga-inspired Eurosport ad counts down to the Tokyo 2020 Olympics

24 July 2019

How brands can (legally) hijack the Tokyo 2020 Olympics

24 July 2019

Kantar secures four-year Special Olympics partnership

25 June 2019

Lazada announces Olympics partnership as part of Alibaba sponsorship deal

24 June 2019

7-Eleven to stop selling pornographic magazines in Japan ahead of Rugby World Cup

23 January 2019

Alibaba and Intel join forces to create AI-powered 3D athlete tracking technology for Tokyo...

08 January 2019

International Olympic Committee gets first Olympic online store in China via Alibaba partnership

17 December 2018

Alibaba launches new technology for broadcasting ahead of Tokyo 2020

20 September 2018

Allianz signs deal to become the Olympic insurance provider

19 September 2018

Toyota announces driverless-based mobility plans for Tokyo 2020 Olympics

27 July 2018

Riding the Olympic wave in Asia: what is the value of sponsoring the Games?

09 March 2018

How Sir Bradley Wiggins' reputation could be stabilised

07 March 2018

DFS signs up for Team GB sponsorship for 2018 and 2020 Games

14 February 2018

UK Top Shazamed Ads: River Island takes third place shredding stereotypes and labels

13 February 2018

Team GB and Visa release interactive fan app for PyeongChang 2018

03 February 2018

Toyota releases two ads that will air on Super Bowl Sunday

02 February 2018

Bold ‘Be Olympic’ brand platform for Team Canada breaks the creative mold

24 January 2018

Vox Media and NBC Sports launch Olympics-themed podcast 'The Podium'

24 January 2018

United Airlines makes super heroes of Olympians and employees

18 January 2018

Beats by Dre goes ‘Above the Noise’ with Olympic athletes in latest campaign

16 January 2018

Discovery taps Wasserman for Winter Olympics social content drive

21 December 2017

IOC to raise awareness of the lack of light at refugee camps in PSA campaign

20 November 2017

10 of the most inspiring Olympic Games ads with Usain Bolt, Eddie the Eagle & Kerri Strug

02 August 2017

Olympic boxer Nicola Adams weighs-in on E45's new brand direction

28 July 2017

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