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Olympics

The modern Olympic Games or Olympics are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions.

It remains a competitive media and sponsorship channel.

16m tune in to NBC for the Beijing Winter Olympics Opening Ceremony down 42% on the 2018 Games

08 Feb 2022

2 min read
Record low BBC and NBC ratings as Winter Olympics audience dwindles
Winter Olympics
Image

02 Feb 2022

3 min read
Walmart’s Winter Olympics play focuses on helping people ‘live better’
walmart
b

27 Jan 2022

2 min read
Ad of the Day: Comcast Winter Olympics spot tells tale of perseverance and resilience
Creative Works
Essence

12 Nov 2021

7 min read
How Essence Global put Gen Z in the Olympic fanZone for Tokyo 2020
The Drum Awards

14 Oct 2021

7 min read
How UK Sport is encouraging more young people from diverse backgrounds to become Olympians
The Drum Awards
olympics

13 Aug 2021

5 min read
What can brands learn from the social media stars of the Tokyo 2020 Olympic Games?
Opinion
Banco do Brasil

06 Aug 2021

3 min read
Banco do Brasil invites fans to ‘transfer their support’ to Olympic athletes on WhatsA...
Olympics
Singtel Olympics

06 Aug 2021

7 min read
Singtel on pivoting brand marketing to be ‘kinder, more down to earth and authentic’
Singtel
Yoplait

05 Aug 2021

2 min read
Yoplait teams with Olympian Sky Brown: ‘I want to inspire kids with my skateboarding’
Youtube

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