The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Digital Transformation Fast Future of TV

Mattel to bring 3 fast kids channels to Samsung TV Plus, with Barbie, Hot Wheels & more


By Audrey Kemp, LA Reporter

April 26, 2024 | 3 min read

The new channels – Barbie and Friends, Hot Wheels Action and Mattel Jr – will launch in the coming months, with around-the-clock entertainment featuring American Girl, Fisher-Price, Thomas & Friends and other beloved toy brands.

barbie on TV

Mattel is bringing three free channels to Samsung TV Plus / Credit: Samsung, Mattel

An exciting collaboration between Samsung TV Plus and Mattel is bound to delight kids, adults and advertisers alike.

The two companies have teamed up to release three new free, ad-supported streaming (fast) channels: ‘Barbie and Friends by Mattel,’ ‘Hot Wheels Action by Mattel,’ and ‘Mattel Jr’ – each set to launch later this year.

Barbie and Friends is the first dedicated, 24/7 streaming channel for all things Barbie. Hot Wheels Action by Mattel will have heart-pounding races, epic battles with He-Man and Skeletor and railway adventures with Thomas & Friends. And, for the littlest viewers, Mattel Jr offers enchantment, education and endless fun with Kipper the dog, Pingu the Penguin and other Fisher-Price favorites.

“We always aim to engage our fans in new ways with their favorite Mattel characters and storylines,” said Michelle Mendelovitz, global head of Mattel Television Studios. “We are pleased to partner with Samsung TV Plus to advance Mattel’s content strategy and provide audiences with a premium viewing experience.”

These channels mark Mattel’s first foray into the world of fast streaming services, offering shows inspired by globally revered brands like American Girl, Barbie and Hot Wheels, plus many exciting opportunities for family-friendly advertisers.

And the best part? They’re all available on Samsung TV Plus, Samsung’s Free TV Streaming Service, accessible on Samsung Smart TVs, Galaxy Devices and on the web.

“Mattel choosing to launch its first fast channels with Samsung TV Plus is a testament to the service and audiences we have built,” added Sarah Nelson Uberto, head of business development and partnerships at Samsung TV Plus. “Barbie and Friends, Hot Wheels Action and Mattel Jr. add even more choice to Samsung TV Plus’ stable of family-friendly, brand-safe content we know both viewers and advertisers will love.”

For more, sign up for The Drum’s daily newsletter.

Digital Transformation Fast Future of TV

More from Digital Transformation

View all


Industry insights

View all
Add your own content +