The Drum's Do It Day Live Blog: keep up with the latest news on changing the world in a day

Welcome to our Do It Day live blog. Today, The Drum is joining forces with some of the world's biggest brands and the industry's smartest strategic and creative minds to prove that marketing can change the world in just 24 hours. Here, we'll bring you live updates from our headline events in London and New York, and from Fringe events being organised across the industry.

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Details over this year's event, which includes challenges being set by Coca-Cola, O2, Airbnb and many more brands, can be found at the official website while updates over the course of the next two months can be monitored in the liveblog below.