A number of media brands such as ESI Media (evening Standard), the Guardian, the FT, STV and Dennis Publishing have stepped forward to offer advertising inventory across a number of their platforms for Do It Day, while Clear Channel has offered space on its digital billboards in Times Square New York and Piccadilly Circus London.
The news follows the success of Plan It Day in London last week (29 September), where campaigns were devised to help change the world in a day for brands including Dixons Carphone, Amnesty International, Coca-Cola, Airbnb and many more.
The event final event will also take place in New York on Wednesday 13 October, where challenges will be set by the Ad Council, xAd, The Doe Fund, Accion and Amnesty International.
Speaking of the event, Matthew Walker, head of brand strategy for Clear Channel UK, commented: “Advertising and Marketing sometimes gets a bad press but the reality is we should be really proud of what we do as a sector. That can mean anything from brightening urban spaces, to creating jobs, to donating expertise and money to good causes. We loved last year’s Do It Day. That’s why we’re involved in 2016 with premium advertising space in Piccadilly Circus and Times Square available for the best creative ideas.”
More information on Do It Day can be found at the event's official website, with Do It Day scheduled to take place in London and New York on November 10.