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By Justin Pearse | Managing Director, The Drum Works

October 13, 2015 | 2 min read

The second episode of Everything You Need to Know - About Programmatic examines its impact on video advertising.

Programmatic is no longer restricted to standard display advertising. Video is now an important part of the mix.

More than $2bn in video ads will be transacted on programmatic platforms in 2015, effectively tripling 2014’s digital video spend, according to Magna Global.

In this episode of Everything You Need to Know - About Programmatic, in association with The Trade Desk, we explore how programmatic is putting the power of video into every marketer's hands.

The episode explains how programmatic video is letting advertisers select more specific business goals for its use, and looks at the move of linear TV into programmatic.

Everything You Need to Know - About Programmatic, in association with The Trade Desk, is the first in a new EYNTK series designed to help viewers quickly get up to speed with some of the most important issues in today’s marketing industry.

Future episodes will cover subjects including the intricacies of private market places (PMP) and the forward market, and how programmatic is shaping the agency of the future,

EYNTK is designed to offer people a way to find out everything they need to know about each crucial subject in one short film, something they can watch in the back of a taxi on the way to their next crucial meeting on the subject.

That’s why each episode is filmed in the back of a London black cab.

The third episode of Everything You Need to Know - About Programmatic, available at a dedicated hub on Thedrum.com, from 28 October, covers private marketplaces.

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Other episodes in the series

Episode 1

Everything you need to know about: Programmatic

It can be hard to keep pace in this fast moving industry, which is where we come in. The Drum has teamed with the Trade Desk for a series of short video primers and accompanying features in print to tell agencies and brands everything they need to know about complex issues. First up is programmatic trading.

Episode 3

Programmatic Private Marketplaces | Everything You Need to Know

The third episode of Everything You Need to Know - About Programmatic looks at how private marketplaces (PMPs) operate in today’s programmatic world.

Episode 4

Programmatic Optimisation | Everything You Need to Know

The fourth episode of Everything You Need to Know - About Programmatic examines how programmatic lets brands optimise campaigns for their exact audience.

Episode 5

Everything you need to know about programmatic industry education: dispelling the myths and misconceptions

It can be hard to keep pace in this fast moving industry, which is where we come in. The Drum has teamed with the Trade Desk for a series of short video primers and accompanying features in print to tell agencies and brands everything they need to know about complex issues. In this instalment, we examine the need to educate the industry when it comes to programmatic.

Episode 6

Everything You Need to Know - Episode six: the agency of the future

The sixth and final episode of Everything You Need to Know - About Programmatic, in association with The Trade Desk, explores how programmatic is shaping the agency of the future.

Episode 7

EYNTK 2.0: Increasing user engagement with multi-channel technologies

In this episode The Trade Desk’s solutions architect EMEA, Urszula Etheridge explains how marketers can increase user engagement with the use of multichannel technologies, make ads more relevant and achieve customer marketing at scale.

Episode 8

Everything You Need To Know: Programmatic 2.0 Delivering the true value in advertising

Advertisers have access to all the data they need today, to determine the best an efficient way to run their next campaign. According to The Trade Desk’s account director, Anna Murdock, what they need to do first is define which metrics are the correct ones to measure against.

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