Everything You Need To Know: Programmatic 2.0 Delivering the true value in advertising
Advertisers have access to all the data they need today, to determine the best an efficient way to run their next campaign. According to The Trade Desk’s account director, Anna Murdock, what they need to do first is define which metrics are the correct ones to measure against.
“As an industry, we constantly raise the bar in how we measure advertising effectiveness,” explains Murdock. “Gone are the days when we rely on CPM or CTR, we now have a whole range of metrics at our disposal. We just need to make sure we are focusing on the right ones.”
As new channels emerge we need to consider new ways to measure campaigns.
Watch episode 3 to find out more.
Tune in for episode 4: the importance of neutral partners in December.
Other episodes in the series
Episode 1
Everything you need to know about: Programmatic
It can be hard to keep pace in this fast moving industry, which is where we come in. The Drum has teamed with the Trade Desk for a series of short video primers and accompanying features in print to tell agencies and brands everything they need to know about complex issues. First up is programmatic trading.
Episode 2
Everything You Need to Know - Episode Two: Programmatic video
The second episode of Everything You Need to Know - About Programmatic examines its impact on video advertising.
Episode 3
Programmatic Private Marketplaces | Everything You Need to Know
The third episode of Everything You Need to Know - About Programmatic looks at how private marketplaces (PMPs) operate in today’s programmatic world.
Episode 4
Programmatic Optimisation | Everything You Need to Know
The fourth episode of Everything You Need to Know - About Programmatic examines how programmatic lets brands optimise campaigns for their exact audience.
Episode 5
Everything you need to know about programmatic industry education: dispelling the myths and misconceptions
It can be hard to keep pace in this fast moving industry, which is where we come in. The Drum has teamed with the Trade Desk for a series of short video primers and accompanying features in print to tell agencies and brands everything they need to know about complex issues. In this instalment, we examine the need to educate the industry when it comes to programmatic.
Episode 6
Everything You Need to Know - Episode six: the agency of the future
The sixth and final episode of Everything You Need to Know - About Programmatic, in association with The Trade Desk, explores how programmatic is shaping the agency of the future.
Episode 7
EYNTK 2.0: Increasing user engagement with multi-channel technologies
In this episode The Trade Desk’s solutions architect EMEA, Urszula Etheridge explains how marketers can increase user engagement with the use of multichannel technologies, make ads more relevant and achieve customer marketing at scale.