Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Everything You Need To Know: Programmatic 2.0 Delivering the true value in advertising

Advertisers have access to all the data they need today, to determine the best an efficient way to run their next campaign. According to The Trade Desk’s account director, Anna Murdock, what they need to do first is define which metrics are the correct ones to measure against.

“As an industry, we constantly raise the bar in how we measure advertising effectiveness,” explains Murdock. “Gone are the days when we rely on CPM or CTR, we now have a whole range of metrics at our disposal. We just need to make sure we are focusing on the right ones.”

As new channels emerge we need to consider new ways to measure campaigns.

Watch episode 3 to find out more.

Tune in for episode 4: the importance of neutral partners in December.

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