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WATCH ON DEMAND FROM 25 Jan 2021
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Colle+McVoy’s Laura Fegley: 'Being a great creative is all about endurance'

Laura Fegley, ECD at Colle+McVoy in Minneapolis, treads a path of undeniable success.

From her time at BBH in New York City in the same role, to various freelance stints with top agencies along the way, she has seen plenty in the industry, has strong opinions on its present and future, especially for women — and continues to build a long and impressive career that has included work on a wide range of global brands.

In fact, endurance is an important marker for a creative to be successful. Speaking to The Drum at Cannes Lions, she shared that being in it for the long haul is key.

Additionally, she believes that being comfortable with failing is part and parcel of becoming great. Being wrong is a big part of the job as well — and can be a hard pill to swallow. But Fegley, with her strong body of work and experience, advocates for creatives to continue to push through, no matter the stage of ones career.

Failing harder and faster is actually a positive, and those who have carved out strong careers like Fegley know that it’s all in a creative day’s work.

Watch her full interview above — then hear what Pancho Cassis of Lola MullenLowe Madrid had to say about what it takes to be a great creative..

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