Digital
Transformation
Festival


16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

FEATURING

Speakers to be announced

#SMBuzzchat | We Make Awesome Sh's: Syd Lawrence on how brands should be using chatbots

An army of Chatbots have found their way on to Facebook Messenger, Line and more this year, but what is the best way for brands to use them?

To discuss the mechanics of branded bots, the chief executive and co-founder @ We Make Awesome Sh, Syd Lawrence, recently joined The Drum's head of social Adam Libonatti-Roche on the #SMBuzzchat sofa.

On Facebook's Bots for Messenger platform, through which users can make customer enquiries and order everything from pizza to an Uber, Lawrence said:"I think its the type of platform where people should just be. In the same way that maybe five years ago, we probably would have said to people - 'why do you still have a website when you could just have a Facebook page?'"

You can watch the chat in full above.

The series accompanies The Drum’s weekly Social Buzz chat, which takes place on Tuesdays between 7-8pm GMT. You can follow and contribute on Twitter using the hashtag #SMBuzzChat.

The Drum's Social Buzz Awards take place Wednesday 30 November, you can find out more on the website.

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