An army of Chatbots have found their way on to Facebook Messenger, Line and more this year, but what is the best way for brands to use them?
To discuss the mechanics of branded bots, the chief executive and co-founder @ We Make Awesome Sh, Syd Lawrence, recently joined The Drum's head of social Adam Libonatti-Roche on the #SMBuzzchat sofa.
On Facebook's Bots for Messenger platform, through which users can make customer enquiries and order everything from pizza to an Uber, Lawrence said:"I think its the type of platform where people should just be. In the same way that maybe five years ago, we probably would have said to people - 'why do you still have a website when you could just have a Facebook page?'"
You can watch the chat in full above.
The series accompanies The Drum’s weekly Social Buzz chat, which takes place on Tuesdays between 7-8pm GMT. You can follow and contribute on Twitter using the hashtag #SMBuzzChat.
The Drum's Social Buzz Awards take place Wednesday 30 November, you can find out more on the website.