Sitting down on the Social Buzz sofa this week is Aria Alagha, a social media strategist who's worked on LeeFest and with clients like Gabriella Cilmi.
From streaming to top tips for gaining exposure, Alagha joined The Drum's head of social Adam Libonatti-Roche to discuss Apple Music, Facebook and Jay-Z's Tidal.
Commenting on how small brands can promote themselves on Facebook, Alagha recommended targeting record company executives via their job titles.
"You have to be very very creative in the way you get their attention. You could put up your music video but that person is not going to pay any more attention to that than any other content on their newsfeed."
While he said this can often cost as little as £10 or £20, he did warn that budding musicians should be careful in the way they approach this type of advertising and use this technique to "creatively" get attention from labels rather than using it to serve up straight content like music videos.
The series accompanies The Drum’s weekly Social Buzz chat, which takes place every Tuesday between 7-8pm GMT. You can follow and contribute on Twitter using the hashtag #SMBuzzChat.