Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING
Stephen Lepitak
Editor at The Drum
Gracie Page
Emerging Technology Director at VMLY&R London

Social Buzz Show: Link Humans' Laurence Hebberd reveals how to reinvigorate your personal brand, and why it matters

Laurence Hebberd (@LaurenceHebberd) senior account manager at Link Humans and head of events for online community #SMLondon pulled up a seat on this week's Social Buzz show to chat.

Up for discussion was the idea of personal branding and Hebberd offered up five things individuals can do to further their social media presence.

From having a strong headshot to getting your bio spot on, the check list covered everything. But most important of all? Originality, said Hebberd.

"You've got to have some sort of flair in there which only stands out for yourself because if you copy everyone else you're just going to be another fish in the sea," he noted.

You can watch the chat in full above.

The series accompanies The Drum’s weekly Social Buzz chat, which takes place every Tuesday between 7-8pm GMT. You can follow and contribute on Twitter using the hashtag #SMBuzzChat.

The Drum's Social Buzz Awards are now open for entry, you can find out more on the website.

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