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Social Media Marketing

Latest marketing and advertising news for Social Media Marketing, including insights and opinions.

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Complaints about online ads now outnumber TV cases by 3:1, says ASA

The Drum Network

Trust, influencers, stories: Top social trends of 2019 so far

Influencers, influencer marketing, and the tricky question of trust

The collapse of context: Seeing through the promise of social media community building

Durex accused of using soft porn in Chinese social media marketing

Telemundo asks viewers to share their life stories with social campaign

The Drum Network

Getting social: how to make social media manageable

Article Group asks Twittersphere for an artistic favor and gets plenty of Photoshopped returns

The Drum Network

All good things come in threes: the power of social, video and Amazon

The Drum Network

Telling tales: what marketers need to know about Instagram Stories

The Drum Network

When is the best time to post on social media?

11 February 2019

Facebook Watch is scaling up its ad offering and testing live slots

13 December 2018

Lime Pictures wins Grand Prix at The Drum Social Buzz Awards 2018

29 November 2018

Rebel FC on boards Utilita as kit partner for two years

24 November 2018

Audience targeting is the future of social media: Finalists for The Drum Social Buzz Awards...

24 October 2018

Lego, Facebook and Just Eat on why video mobile matters

24 October 2018

The Drum Network

Future of social media data research to be debated at inaugural Social Intelligence World conference...

17 October 2018

The Drum Network

Glamorgan County Cricket Club appoints Populate Social to support online growth

16 October 2018

Social media doesn’t need a ‘mental health levy’ – it needs to be treated like an addiction

12 October 2018

Ads are coming to Facebook Stories and it doesn't see Instagram as competition

26 September 2018

Instagram Stories rolls out in-app shopping globally

17 September 2018

The Drum Network

Why are so many brands missing millions from their social media?

12 September 2018

Nasa's social media deputy talks IGTV, VR and govt control

03 September 2018

Content marketing replaced social media marketing in India in 2017, says Times Internet

Twitter's vision for a 'healthier' platform comes at the expense of user growth

Meet The Drum Social Buzz Awards 2018 judges: Nasa, Dentsu Aegis, O2 and Barclays

Unsung Heroes - the account manager: Jeraldine Phneah, Socialbakers

Snap's David Norris: self-serve shift will help brands see AR lenses as 'media opportunity'

Put your MarTech vendor in the hot seat

The Drum Network

Buzzoole Labs launch targets collaboration with in-house marketing teams

Stop the discontent with your content

The Drum Network

Social media: should we really be questioning its value for brands?

Finalists for The Drum Marketing Awards 2018 announced

Snapchat has launched in-app AR shopping, with Adidas and Coty among the first sellers

Captain Morgan has no plans to return to Snapchat as it maps out new routes to millennials

Social media ad spend forecast to surpass TV by 2020 despite Facebook's data scandal