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Social Media Marketing

Latest marketing and advertising news for Social Media Marketing, including insights and opinions.

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Audience targeting is the future of social media: Finalists for The Drum Social Buzz Awards...

24 October 2018

Lego, Facebook and Just Eat on why video mobile matters

24 October 2018

The Drum Network

Future of social media data research to be debated at inaugural Social Intelligence World conference...

17 October 2018

The Drum Network

Glamorgan County Cricket Club appoints Populate Social to support online growth

16 October 2018

Social media doesn’t need a ‘mental health levy’ – it needs to be treated like an addiction

12 October 2018

Ads are coming to Facebook Stories and it doesn't see Instagram as competition

26 September 2018

Instagram Stories rolls out in-app shopping globally

17 September 2018

The Drum Network

Why are so many brands missing millions from their social media?

12 September 2018

Nasa's social media deputy talks IGTV, VR and govt control

03 September 2018

Content marketing replaced social media marketing in India in 2017, says Times Internet

Twitter's vision for a 'healthier' platform comes at the expense of user growth

Meet The Drum Social Buzz Awards 2018 judges: Nasa, Dentsu Aegis, O2 and Barclays

Unsung Heroes - the account manager: Jeraldine Phneah, Socialbakers

Snap's David Norris: self-serve shift will help brands see AR lenses as 'media opportunity'

Put your MarTech vendor in the hot seat

The Drum Network

Buzzoole Labs launch targets collaboration with in-house marketing teams

Stop the discontent with your content

The Drum Network

Social media: should we really be questioning its value for brands?

Finalists for The Drum Marketing Awards 2018 announced

Snapchat has launched in-app AR shopping, with Adidas and Coty among the first sellers

Captain Morgan has no plans to return to Snapchat as it maps out new routes to millennials

Social media ad spend forecast to surpass TV by 2020 despite Facebook's data scandal

LinkedIn launches autoplay video ads aimed at B2B brands

What is Snapchat's place in the marketing mix?

Twitter’s adtech focus helps reverse its fortunes as it posts first ever profitable quarter

08 February 2018

KPMG Australia enlists agency heavyweights for social media advisory group

05 February 2018

Snapchat Stories will now reach more eyeballs as app opens up Facebook and Twitter sharing

23 January 2018

The Drum Network

Lights by Tena launches My Pelvic Floor Fitness app with social campaign

22 January 2018

Roll of honour: how to win at The Drum Marketing Awards

12 January 2018

Who is Gen Z? How teens are consuming content

27 December 2017

Sainsbury's extends 'Every Bit of Christmas' campaign with singalong Snapchat Sprout lens

01 December 2017

Weber Shandwick snap up six awards including the grand prix at The Drum Social Buzz Awards...

29 November 2017

Marketers need to stop negotiating in the dark when it comes to influencer fees

24 November 2017

Twitter officially doubles the character limit to 280 for all users

07 November 2017

The Rolling Stones partners Paris Saint-Germain to roll out branded capsule clothes collection...

21 October 2017

Svedka Vodka gets creepy for Halloween with banner ads that stalk users in spooky campaign

17 October 2017