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Social Media Marketing

Latest marketing and advertising news for Social Media Marketing, including insights and opinions.

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Beyond the Great Firewall: what are the most popular social channels in China?

16 January 2020

Wendy's, John Lewis & Partners, NOS, Sony, Skoda: The Drum Social Buzz Awards 2019 winners

28 November 2019

Snapchat follows YouTube's lead with extended unskippable ads

18 November 2019

Social Buzz: why isn't social media marketing as much fun as it used to be?

14 November 2019

HBO, Kraft, McDonalds, Nike, Sony: full list of The Drum Social Buzz Awards 2019 finalists

23 October 2019

How brands can build authenticity and trust with employee advocacy

07 October 2019

Diageo, Jaywing, New York Times, FleishmanHillard: Meet The Drum Social Buzz Awards judges

Facebook's Steve Hatch to chair The Drum Social Buzz Awards 2019

Mental health, Will.I.Am & historic queens: The Drum Social Buzz Awards 2019 call for entries

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The Tech C suite is listening

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Declining social reach to be explored at Manchester event

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How to scale social media across Europe for brand growth

Complaints about online ads now outnumber TV cases by 3:1, says ASA

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Trust, influencers, stories: Top social trends of 2019 so far

Influencers, influencer marketing, and the tricky question of trust

The collapse of context: Seeing through the promise of social media community building

Durex accused of using soft porn in Chinese social media marketing

Telemundo asks viewers to share their life stories with social campaign

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Getting social: how to make social media manageable

Article Group asks Twittersphere for an artistic favor and gets plenty of Photoshopped returns

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All good things come in threes: the power of social, video and Amazon

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Telling tales: what marketers need to know about Instagram Stories

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When is the best time to post on social media?

11 February 2019

Facebook Watch is scaling up its ad offering and testing live slots

13 December 2018

Lime Pictures wins Grand Prix at The Drum Social Buzz Awards 2018

29 November 2018

Rebel FC on boards Utilita as kit partner for two years

24 November 2018

Audience targeting is the future of social media: Finalists for The Drum Social Buzz Awards...

24 October 2018

Lego, Facebook and Just Eat on why video mobile matters

24 October 2018

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Future of social media data research to be debated at inaugural Social Intelligence World conference...

17 October 2018

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Glamorgan County Cricket Club appoints Populate Social to support online growth

16 October 2018

Social media doesn’t need a ‘mental health levy’ – it needs to be treated like an addiction

12 October 2018

Ads are coming to Facebook Stories and it doesn't see Instagram as competition

26 September 2018

Instagram Stories rolls out in-app shopping globally

17 September 2018

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Why are so many brands missing millions from their social media?

12 September 2018

Nasa's social media deputy talks IGTV, VR and govt control

03 September 2018

Content marketing replaced social media marketing in India in 2017, says Times Internet

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