The Drum Awards Festival - Extended Deadline

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By Rebecca Stewart, Trends Editor

June 8, 2016 | 2 min read

This week we bring you a very special edition of The Drum's Social Buzz Show, featuring entrepreneur and social media gunslinger Gary Vaynerchuk.

@GaryVee dropped into The Drum's London HQ a few weeks ago for a sit down chat with our editor Stephen Lepitak and head of social Adam Libonatti-Roche. Taking questions from an audience of 100, he talked all things social from Snapchat through to startups.

Discussing his love of social media he said that the main thing that draws him to it is not the distribution of content but the ability to create real and meaningful connections with other people. He also noted that advertising on social shouldn't be too formulaic, asserting: "I believe that the art of marketing is the magic, the variable. It's not the maths."

While he couldn't name which platform was his favourite, he did say that the authenticity and engagement Snapchat offers him in terms of connecting with fans is something he's "very fond of".

"What I really love about that is the chance to reply one on one in that kind of environment I get even more of a lift," he added.

The social media star also offered up his thoughts on what on the future of virtual reality and praised Facebook founder Mark Zuckerberg for snapping up Oculus when he did.

"The only arbitrage to the internet itself is virtual reality. So VR is not going to arbitrage social. VR will become the next platform where our attention is. But it’s not going to grow as fast at a consumer level as most people think. VR right now is like Internet 92."

The full discussion can be viewed in full above, or you can read a takeaway of the best bits here.

The series accompanies The Drum’s weekly Social Buzz Chat, which takes place every Tuesday between 7-8pm GMT. You can follow and contribute on Twitter using the hashtag #SMBuzzChat.

Virtual Reality (VR) Smbuzzchat Snap

Other episodes in the series

Episode 2

Social Buzz Chat: Aria Alagha on how musicians can use Facebook to get themselves noticed

Sitting down on the Social Buzz sofa this week is Aria Alagha, a social media strategist who's worked on LeeFest and with clients like Gabriella Cilmi.

Episode 3

Social Buzz Chat: U-Dox's Ben Anderson on why quality content is more important than timeliness

What's more important on social – getting posts up quickly or producing high quality content? U-Dox's social media manager Ben Anderson joins The Drum's head of social Adam Libonatti-Roche to discuss this very topic on the most recent episode of our Social Buzz Chat.

Episode 4

Social Buzz Show: Zone's Gina Roughan talks social purpose, Dove's 'Real Beauty' ads and building trust

Another week, another chat about all things social on The Drum's Social Buzz Show.

Episode 5

Social Buzz Show: Cass Gowing of AllSaints talks micro-influencers

What is a micro-influencer, and where did the term come from? Cass Gowing of AllSaints is the latest guest on The Drum's Social Buzz sofa as she sits down to discuss these questions.

Episode 6

Social Buzz Show: SEENConnects MD Sedge Beswick on social talent and how brands can nurture it

Sitting down on the Social Buzz sofa this week is SEENConnects managing director, Sedge Beswick, formerly of Asos.

Episode 7

Social Buzz Show: Link Humans' Laurence Hebberd reveals how to reinvigorate your personal brand, and why it matters

Laurence Hebberd (@LaurenceHebberd) senior account manager at Link Humans and head of events for online community #SMLondon pulled up a seat on this week's Social Buzz show to chat.

Episode 8

Social Buzz Show: Jellyfish's Hannah Rainford gives the lowdown on social media listening

Social media listening is big business, so on this week's Social Buzz Show we asked Hannah Rainford, associate director of social media at Jellyfish, to talk us through why brands are investing serious money and resource into the function.

Episode 9

#SMBuzzchat | We Make Awesome Sh's: Syd Lawrence on how brands should be using chatbots

An army of Chatbots have found their way on to Facebook Messenger, Line and more this year, but what is the best way for brands to use them?

Episode 10

#SMBuzzchat: We Are Social's Tom Ollerton on how brands should be innovating on social

Social media innovation is not just showing your boss that Snapchat has a new filter or feature according to Tom Ollerton, innovation director at We Are Social.

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