Sitting down on the Social Buzz sofa this week is SEENConnects managing director, Sedge Beswick, formerly of Asos.
Beswick spoke to The Drum's head of social Adam Libonatti-Roche on influencer talent and how brands can nurture it.
"There's a lot more that brands can be doing to support and educate talent. So when you get someone who's become an overnight Instagram star, they don't know about SEO or how to optimise their videos on YouTube," she said.
"If brands want to not become just a badging experience for them, but actually want to develop, support and create those long term relationships then they have experts in house
"That’s the stuff that becomes interesting; sit down with those guys, find out what they’re struggling with what they need and help them on their journey and to be as successful as they can be. Because the bigger they get they’ll always bring it back to who went the extra mile to support them in whatever weird and wonderful situation they find themselves in."
You can watch the chat in full above.
The series accompanies The Drum’s weekly Social Buzz chat, which takes place every Tuesday between 7-8pm GMT. You can follow and contribute on Twitter using the hashtag #SMBuzzChat.
The Drum's Social Buzz Awards are now open for entry, you can find out more on the website.