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Everything You Need To Know - About Data and Customer Experience Sponsored by

5 Episodes

The Drum teamed up with Acxiom for its third Everything You Need to Know (EYNTK) video series, this time on data and the fundamentals of customer experience. Filmed in the back of a London taxi, EYNTK gets marketers quickly up to speed on various topics such as customer recognition or the new data economy in just a few minutes while on their way to work or a meeting.