Steve Harrison, the former creative director of HTW, got more than he bargained for when he invited client Virgin Atlantic to a party at his offices in London.
HTW had already had a falling out with the brand, but in the interest of salvaging the relationship the agency agreed to host the client's annual party. Harrison was told the shindig would be over by 9.30pm, but he was sadly mistaken.
“We had three criteria for doing business," he recalled. "Will they buy good work, can we make money, and will they be nice to work with. If we could answer yes to two of those then we would probably do work for them."