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16 March - 30 April 2020

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30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

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Rosie Arnold experiences creative differences with Ben Affleck | You Couldn’t Make This Crap Up

The head of art at AMV BBDO, Rosie Arnold, discovered that Hollywood hunks call the shots, even when it comes to creative direction.

Her team selected Ben Affleck as the star of the latest Lynx ad, where a man clicks every time a woman eyes him up. As a then newly-married man and expectant father, the actor "freaked out" and asked for other men to be in the ad, so he didn’t look like a player.

The problem is it would ruin the gag, so Arnold was tasked with convincing him this wouldn’t be the best way to go. By showing him her idea for a film script, she fortunately pulled it off.

You Couldn't Make This Crap Up is directed by Nicole Bosky and filmed by Tom Baker.

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