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By Katie Deighton | Senior Reporter

March 15, 2017 | 1 min read

In the first episode of You Couldn’t Make This Crap Up, copywriter and creative director Dave Trott explains why you’d better be doing a good job if you’re going to swear at superiors.

While working on a Pepsi ad early on in his copywriting career, Trott devised the strapline 'Lip smackin’, thirst quenchin’, ace tastin’, motivatin’, good buzzin’, cool talkin’, high walkin’, fast livin’, ever givin’, cool fizzin’ Pepsi'. The team loved it, and he got to write the script for the TV ad too.

Furious at not being invited on the shoot and how the ad turned out, Trott went to the pub to get drunk, swore angrily at the creative director and got himself fired.

“Luckily enough on Monday he took it back and said we both did something wrong there," he said. "I was a junior and totally out of order but he thought the work I was doing was worth it.”

You Couldn't Make This Crap Up is created by Nicole Bosky and Tom Baker

Advertising Dave Trott Career

Other episodes in the series

Episode 2

John Jessup unleashes his inner pyromaniac | You Couldn't Make This Crap Up

The former Leo Burnett creative director on what happens when real sparks fly in an agency.

Episode 3

Kiki Kendrick gets nine typos into one ad | You Couldn't Make This Crap Up

Actor and playwright Kiki Kendrick worked in advertising for 20 years prior to making it on the screen herself. And in her ad land days, many mishaps occurred.

Episode 4

Mark Denton gets snubbed by a ‘clerical error’ in his copywriting youth | You Couldn't Make This Crap Up

The creative boss of Coy Communications explains how his first big piece of work on a Cadbury’s commercial landed him the job at BBH in You Couldn't Make This Crap Up.

Episode 5

Iris’ Nina Taylor goes on a shoot and loses a falcon | You Couldn’t Make This Crap Up

The creative director at Iris Worldwide recalled a recent shoot, where things didn’t quite go to plan.

Episode 6

Steve Henry gets his teenage ad cast stoned | You Couldn’t Make This Crap Up

Once upon a time, Decoded co-founder Steve Henry tried to overtake the power of American denim advertising with a few joints in a south London park.

Episode 7

Rosie Arnold experiences creative differences with Ben Affleck | You Couldn’t Make This Crap Up

The head of art at AMV BBDO, Rosie Arnold, discovered that Hollywood hunks call the shots, even when it comes to creative direction.

Episode 8

Steve Harrison fires Virgin Atlantic after a client disco goes wrong | You Couldn’t Make This Crap Up

Steve Harrison, the former creative director of HTW, got more than he bargained for when he invited client Virgin Atlantic to a party at his offices in London.

Episode 9

Patrick Collister shares untold stories of Heineken’s Water In Majorca and milk's Accrington Stanley ads

In the latest episode of You Couldn’t Make This Crap Up, The Drum’s contributing editor and Google’s creative lead in The Zoo EMEA, Patrick Collister discloses why the Milk Marketing Board picked on Accrington Stanley in its memorable Ian Rush ad and the story behind Heineken’s iconic ‘the water in Majorca’ work, explaining how the best ideas tend to come when disaster strikes.

Episode 10

Nicole Yershon gets called ‘too emotional’ | You Couldn’t Make This Crap Up

In the final episode of You Couldn’t Make This Crap Up, the founder of Lab for Hire and Ogilvy Labs shares with The Drum her experience of gender discrimination in the workplace.

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