Nicole Yershon gets called ‘too emotional’ | You Couldn’t Make This Crap Up
In the final episode of You Couldn’t Make This Crap Up, the founder of Lab for Hire and Ogilvy Labs shares with The Drum her experience of gender discrimination in the workplace.
Despite Nicole Yershon already performing well in a role, an unnamed employer was looking for someone else to step in. After confronting the employer over why she wasn't considered, she was told she was “far too emotional” to do the job.
“I just went up really, really close to his face and said: ‘I am the most logical person you will ever meet – do not confuse emotion with passion’,” she recalled.
Now, looking back, she still thinks of the following quote when she recalls the incident: "Be the anomaly. The aberration. The glitch. The inconvenient. The divergent. The string of junk code. The stubborn apple that falls nowhere near the tree. Or the fucking forest.
"Be the fool. The Bonehead. The idiot in the room. Let them shake their groupthink heads at you. “Let them be ashamed of you. Embarrassed of you. Pissed off at you. They will call you names and you must let them. Let them jeer. Let them point. Let them laugh. Be resistant to their mockery. Be the fodder for their jokes. Be a magnificent failure in their eyes.
"A tiger does not lose sleep over the opinion of the sheep.”
Other episodes in the series
Dave Trott gets drunk…and gets fired | You Couldn't Make This Crap Up Episode
In the first episode of You Couldn’t Make This Crap Up, copywriter and creative director Dave Trott explains why you’d better be doing a good job if you’re going to swear at superiors.
John Jessup unleashes his inner pyromaniac | You Couldn't Make This Crap Up
The former Leo Burnett creative director on what happens when real sparks fly in an agency.
Kiki Kendrick gets nine typos into one ad | You Couldn't Make This Crap Up
Actor and playwright Kiki Kendrick worked in advertising for 20 years prior to making it on the screen herself. And in her ad land days, many mishaps occurred.
Mark Denton gets snubbed by a ‘clerical error’ in his copywriting youth | You Couldn't Make This Crap Up
The creative boss of Coy Communications explains how his first big piece of work on a Cadbury’s commercial landed him the job at BBH in You Couldn't Make This Crap Up.
Iris’ Nina Taylor goes on a shoot and loses a falcon | You Couldn’t Make This Crap Up
The creative director at Iris Worldwide recalled a recent shoot, where things didn’t quite go to plan.
Steve Henry gets his teenage ad cast stoned | You Couldn’t Make This Crap Up
Once upon a time, Decoded co-founder Steve Henry tried to overtake the power of American denim advertising with a few joints in a south London park.
Rosie Arnold experiences creative differences with Ben Affleck | You Couldn’t Make This Crap Up
The head of art at AMV BBDO, Rosie Arnold, discovered that Hollywood hunks call the shots, even when it comes to creative direction.
Steve Harrison fires Virgin Atlantic after a client disco goes wrong | You Couldn’t Make This Crap Up
Steve Harrison, the former creative director of HTW, got more than he bargained for when he invited client Virgin Atlantic to a party at his offices in London.
Patrick Collister shares untold stories of Heineken’s Water In Majorca and milk's Accrington Stanley ads
In the latest episode of You Couldn’t Make This Crap Up, The Drum’s contributing editor and Google’s creative lead in The Zoo EMEA, Patrick Collister discloses why the Milk Marketing Board picked on Accrington Stanley in its memorable Ian Rush ad and the story behind Heineken’s iconic ‘the water in Majorca’ work, explaining how the best ideas tend to come when disaster strikes.