The Drum Awards for Marketing - Entry Deadline

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Gaming & The Metaverse

Reimagining Roblox: fad or future

In gaming years Roblox is getting on a bit, celebrating its 16th birthday this year. But with over 200 million monthly active users and brands from music to luxury goods getting in on the act, it’s showing no signs of approaching a game over. It's evolving, becoming a foundational pillar of the metaverse. So, does this creator driven platform herald a new era for brand activations, or will we quickly move on to the next big thing? And while we're now certain that gaming and creator-made experiences are a big part of marketing's future, can Roblox maintain its lead position?

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Customer of 2030 – the catalyst for change in CX

In partnership with Infobip

Influencers

A match made on TikTok: connecting brands with creators

In partnership with TikTok

Data

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In partnership with DoubleVerify

MEMBER EXCLUSIVE
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Making sense of the world of gaming

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Gaming & The Metaverse

NFTs, WTF?

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Influencers

Tapping into the opportunity of creators in B2B

In partnership with LinkedIn

Gaming & The Metaverse

Creating authentic brand experiences in the metaverse

In partnership with Yahoo