Reimagining Roblox: fad or future

In gaming years Roblox is getting on a bit, celebrating its 16th birthday this year. But with over 200 million monthly active users and brands from music to luxury goods getting in on the act, it’s showing no signs of approaching a game over. It's evolving, becoming a foundational pillar of the metaverse. So, does this creator driven platform herald a new era for brand activations, or will we quickly move on to the next big thing? And while we're now certain that gaming and creator-made experiences are a big part of marketing's future, can Roblox maintain its lead position?