The Drum Awards Festival - Extended Deadline

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Gaming & The Metaverse

Making sense of the world of gaming

Metaverse, 5G, VR, blockchain gaming, play-to-earn... there's no denying that the world of gaming has just got a bit more complicated for marketers.
Off the back of the most significant year ever for gaming, 2022 will arguably be the year where these new phenomena move from an exciting novelty, into a central part of effective marketing strategies.
Bringing together some of the industry's leading experts, this session will unravel the road ahead for marketers seeking to make sense of this ever-expanding universe while turning some of 2021's most-used buzzwords into game-changing ideas and actionable insights.

Featuring

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CX Economy

Customer of 2030 – the catalyst for change in CX

In partnership with Infobip

Influencers

A match made on TikTok: connecting brands with creators

In partnership with TikTok

Data

What media data is really important for marketers?

In partnership with DoubleVerify

MEMBER EXCLUSIVE
Gaming & The Metaverse

NFTs, WTF?

MEMBER EXCLUSIVE
Gaming & The Metaverse

Reimagining Roblox: fad or future

Influencers

Tapping into the opportunity of creators in B2B

In partnership with LinkedIn

Gaming & The Metaverse

Creating authentic brand experiences in the metaverse

In partnership with Yahoo