Making sense of the world of gaming

Metaverse, 5G, VR, blockchain gaming, play-to-earn... there's no denying that the world of gaming has just got a bit more complicated for marketers.
Off the back of the most significant year ever for gaming, 2022 will arguably be the year where these new phenomena move from an exciting novelty, into a central part of effective marketing strategies.
Bringing together some of the industry's leading experts, this session will unravel the road ahead for marketers seeking to make sense of this ever-expanding universe while turning some of 2021's most-used buzzwords into game-changing ideas and actionable insights.