CX Economy

A brave new world: events and activations in a permanently altered reality

From event formats and health standards to logistics, ticketing and the integration of technology, events have been permanently changed in the pandemic and post-pandemic eras. Brands and agencies are launching hybrid events that fuse in-person activities with virtual elements; they are considering micro-events and series-based models; they are investing in new technology from QR codes to AR and metaverse meetups. In this session, we bring together the brands and experts who are fearlessly spearheading the new future of events.

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