The Drum Awards Festival - Official Deadline

-d -h -min -sec

Data

Is identity dead? The new landscape of ad targeting takes shape

In partnership with Permutive

As cookies crumble, new approaches to user tracker and ad targeting have gained esteem among publishers, developers, marketers and media players. Among the most popular have been so-called ‘universal’ ID solutions, single identifiers tied to specific users within the digital ecosystem. However, as consumer data regulations and enforcement grow more stringent and big tech companies like Apple and Google introduce new policies designed to inhibit advertisers’ and developers’ abilities to track individual users across apps and websites, ID-based approaches to the cookieless future are gaining increasing scrutiny. Can contextual targeting promise the same effectiveness? Are first- and zero-party data models the only feasible way forward? In this session we ask experts if identity is dead — and what the future of targeting might look like.

Event has finished for the day. All content will be on demand from tomorrow.

To watch this session please click the register button below

Featuring

More

CX Economy

Customer of 2030 – the catalyst for change in CX

In partnership with Infobip

Influencers

A match made on TikTok: connecting brands with creators

In partnership with TikTok

Data

What media data is really important for marketers?

In partnership with DoubleVerify

MEMBER EXCLUSIVE
Gaming & The Metaverse

Making sense of the world of gaming

MEMBER EXCLUSIVE
Gaming & The Metaverse

NFTs, WTF?

MEMBER EXCLUSIVE
Gaming & The Metaverse

Reimagining Roblox: fad or future

Influencers

Tapping into the opportunity of creators in B2B

In partnership with LinkedIn

Gaming & The Metaverse

Creating authentic brand experiences in the metaverse

In partnership with Yahoo