The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Gaming & The Metaverse

Creating authentic brand experiences in the metaverse

In partnership with Yahoo

The metaverse is moving into the mainstream, and in the process becoming more accessible for brands and media budgets. But “the metaverse” can mean many different things. This session will explore the who, what, where and why of the metaverse in its current state, and inspire you with some of the most creative activations and possibilities for brands looking to understand the parameters of what’s possible right now. Speakers will share advice on how to navigate those early steps into the metaverse, exploring which Web3 strategy is right for you and the future potential of metaverse activations in the wider marketing mix as it becomes the ultimate immersive brand experience.

Event has finished for the day. All content will be on demand from tomorrow.

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Featuring

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CX Economy

Customer of 2030 – the catalyst for change in CX

In partnership with Infobip

Influencers

A match made on TikTok: connecting brands with creators

In partnership with TikTok

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What media data is really important for marketers?

In partnership with DoubleVerify

MEMBER EXCLUSIVE
Gaming & The Metaverse

Making sense of the world of gaming

MEMBER EXCLUSIVE
Gaming & The Metaverse

NFTs, WTF?

MEMBER EXCLUSIVE
Gaming & The Metaverse

Reimagining Roblox: fad or future

Influencers

Tapping into the opportunity of creators in B2B

In partnership with LinkedIn