The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

CX Economy

Customer of 2030 – the catalyst for change in CX

In partnership with Infobip

Everyone talks about Millennials, Generation Z, and digital natives, but then there’s Generation Alpha – the first truly digitally immersed humans. While their elders have grown used to certain standards and ways of interacting with businesses, the 2030 customer won’t settle for the status quo. They will demand better customer journeys, services, experiences and ESG. Only the businesses that deliver this will thrive. This session will cover everything you need to know about Generation Alpha, including their purchase habits and CX expectations, and offer actionable advice so you can prepare your business now for the customer of 2030.

Event has finished for the day. All content will be on demand from tomorrow.

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Featuring

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A match made on TikTok: connecting brands with creators

In partnership with TikTok

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What media data is really important for marketers?

In partnership with DoubleVerify

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Tapping into the opportunity of creators in B2B

In partnership with LinkedIn

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Creating authentic brand experiences in the metaverse

In partnership with Yahoo