The Drum Awards for Marketing - Entry Deadline

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Gaming & The Metaverse

Virtual reality realism: Who wins in the metaverse?

Huge brands are proudly planting their flags in the metaverse, staking their claim to web3 through amazing VR experiences. However, third-party data regulations are still shaky in real-life, let alone in virtual reality. Revenue sharing between metaverse platform and brands is just as unclear. In this session, our speakers discuss the practicalities and implications of investing in the metaverse. Will brands and individuals both benefit, and will the face of modern working change for good - or has big tech found itself an overhyped cyberspace race?

Featuring

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CX Economy

Customer of 2030 – the catalyst for change in CX

In partnership with Infobip

Influencers

A match made on TikTok: connecting brands with creators

In partnership with TikTok

Data

What media data is really important for marketers?

In partnership with DoubleVerify

MEMBER EXCLUSIVE
Gaming & The Metaverse

Making sense of the world of gaming

MEMBER EXCLUSIVE
Gaming & The Metaverse

NFTs, WTF?

Gaming & The Metaverse

Reimagining Roblox: fad or future

Influencers

Tapping into the opportunity of creators in B2B

In partnership with LinkedIn

Gaming & The Metaverse

Creating authentic brand experiences in the metaverse

In partnership with Yahoo