The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Data

Attention on publishing: how attention technologies are empowering publishers

In partnership with Playground xyz

The demise of third-party cookies and other invasive tracking technologies has driven advertisers to reconsider their approaches and forced publishers to address the potential negative impact on their revenues. New attention-based technologies are proving their worth to advertisers but do they also represent a ray of hope for publishers? Can attention be good for everyone?

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