The Drum Awards for Marketing - Entry Deadline

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CX Economy

Loyalty marketing, the key to navigating a cookieless future: are you listening?

In partnership with Oracle

The cookieless future is looming, and marketers are scrambling for ways to combat the drop in performance that is already beginning to show. We look at how new loyalty marketing strategies across the metaverse, NFT’s and blockchain are driving engagement, and what this means for how you should be planning to combat the deprecation of third party cookies. Lastly, we’ll look at a couple of case studies from Budweiser and Red Bull Racing to see the steps they’re taking to drive engagement across the customer journey which lays a foundation for future targeting and acquisition.

Event has finished for the day. All content will be on demand from tomorrow.

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Featuring

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CX Economy

Customer of 2030 – the catalyst for change in CX

In partnership with Infobip

Influencers

A match made on TikTok: connecting brands with creators

In partnership with TikTok

Data

What media data is really important for marketers?

In partnership with DoubleVerify

MEMBER EXCLUSIVE
Gaming & The Metaverse

Making sense of the world of gaming

MEMBER EXCLUSIVE
Gaming & The Metaverse

NFTs, WTF?

MEMBER EXCLUSIVE
Gaming & The Metaverse

Reimagining Roblox: fad or future

Influencers

Tapping into the opportunity of creators in B2B

In partnership with LinkedIn

Gaming & The Metaverse

Creating authentic brand experiences in the metaverse

In partnership with Yahoo