Future of TV

Inside the race to create a better cross-channel currency for CTV

In partnership with Finecast

While the industry has gotten digital advertising down to a precise science, the increasingly fragmented world of connected television (CTV) and over-the-top (OTT) media still faces major hurdles to achieving precise and reliable ad targeting and measurement. In the last year or so, much of the debate has focused on the effectiveness of the traditional panel-based approach to measurement, with critics arguing that such a model fails to capture the whole picture of TV and video viewership and user trends. Industry mainstays have been the subject of increasing scrutiny, while challengers have proposed new, innovative frameworks that seek to improve cross-channel ad effectiveness and measurement — through artificial intelligence, census-based methods and more. In this session, top industry players duke out the best new theories for optimizing CTV/OTT targeting and measurement.

Event has finished for the day. All content will be on demand from tomorrow.

To watch this session please click the register button below



CX Economy

Customer of 2030 – the catalyst for change in CX

In partnership with Infobip


A match made on TikTok: connecting brands with creators

In partnership with TikTok


What media data is really important for marketers?

In partnership with DoubleVerify

Gaming & The Metaverse

Making sense of the world of gaming

Gaming & The Metaverse


Gaming & The Metaverse

Reimagining Roblox: fad or future


Tapping into the opportunity of creators in B2B

In partnership with LinkedIn

Gaming & The Metaverse

Creating authentic brand experiences in the metaverse

In partnership with Yahoo