Rishad Tobaccowala on rediscovering the soul of your business in the post-lockdown era

For four decades Rishad Tobaccowala has been one of the industry’s leading voices. Now was we head into the unknown of the post-lockdown world, he tells us what businesses need to do to connect with a consumer that we might not recognize anymore. In a revealing fireside chat with The Drum US Editor Kenneth Hein, Tobaccowala explains why data, digital and humanity go hand-in-hand as well as what it takes for a business to restore its soul.